It may seem a little strange, or downright counter-intuitive, but Net Applications is reporting that Mac OS X's share of computers using the web grew from September to October this year, while Windows' share of browsers declined.

Windows (all versions of the OS) totaled 92.54% of computers browsing the web, a .25% drop, while Mac OS had a 5.27% share, up 2.73% from September. The iPhone, by the way, had a month to month increase of 5.71%.

The numbers come from tabulating visits to 160 million websites.

Windows 7 got 3% share in the daily tracking, largely at the expense of Windows XP. If Microsoft was depending on Windows 7 to quickly stop the Mac momentum, it hasn't happened yet, but at the same time, most Windows upgrades take place when new machines are bought.

Also, the general release of Windows 7 didn't happen until October 22nd, so the jump in Windows 7 on the internet wasn't available for most of October except for pre-release users.

[via Fortune Brainstorm Tech]

The mythical Apple tablet is back in the news again, this time in the results of a new study that shows where the pricing "sweet spot" will need to be for Apple to attract users who would traditionally buy an inexpensive PC netbook instead.

Consumer electronics shopping site Retrevo.com surveyed 753 Americans distributed across age, gender, income, and location, asking them what they'd be willing to pay for an Apple tablet computer. While 68% of Mac users said that they'd willingly drop $600 or more on a tablet, only 36% of PC users said that they'd pay that much.

What does that tell Apple? If they want to continue to make inroads into the PC market, particularly in the netbook sector, the new device should have a price point around $600 so that price is not an issue for PC users. Retrevo's Gadgetology study also noted that Apple has already lost potential sales to early adopters like iPhone users, 59% of whom said they either already own or plan to purchase a netbook this year.

Not only is pricing of the Apple tablet key to making it a runaway success, but the study results show that Apple needs to get this device out the door as quickly as possible to capture the slower adopters who are planning on making a netbook purchase in the next year.

The study does not answer the question on how many dissatisfied netbook owners would make the switch to an Apple tablet, but we can only hope that Retrevo asks that question soon.

This morning, the New York Times had an interesting piece about the shift in cellphone momentum away from Microsoft to Android and the iPhone. The story refers to Windows Mobile as 'foundering,' which won't bring much happiness to Redmond. Of course, Microsoft already knows that they're quickly becoming a non-player in the smartphone market.

What's of interest beyond the basics is just how far the Windows based phones have slipped in terms of customer satisfaction. Quoting the story: "Indeed, a J. D. Power & Associates survey found that Windows Mobile had the lowest satisfaction rating among customers of any smartphone operating system. The iPhone has by far the most satisfying software, the study found. Android is a distant second, followed closely by BlackBerry's operating system."

"Windows Mobile scored below average on every attribute, said Kirk Parsons, director of the study, especially in ease of operation, speed and stability."

That was my experience -- I had two Motorola Q phones fail. They tended to lock up frequently, and one had to be replaced. I was on the Verizon network, which was very good, but when the iPhone came out the thought of having something designed to work well with a Mac, and something that had a certain well-thought-out elegance was just too much of a lure.

Microsoft owned the smartphone market for years, so it is a mystery to me why they fell so far behind. The entry of Android, and especially the new models, is welcome competition. Most cell phone makers are migrating to the Android platform, which doesn't require licensing fees. The iPhone design isn't for sale to anyone, and seems to be doing just fine. Apple could fall into the same somnambulant stupor that Microsoft seems to be in with smartphones, but the Android offerings should keep them scrambling. We'll all benefit from that competition.

What phone did you drop to get the iPhone? Do you think Apple will stay ahead? Leave a comment below.

Here at TUAW, as you probably know, we really love the Mac mini. Some of us have a mini hooked up to our TV, some are used as servers, and some are used as great desktop computers (including mine).

We wanted to ask you what exactly you use your Mac mini for, so we came up with this in-depth poll. There are several choices, so let us know how you use your Mac mini.

If your favorite use for a Mac mini isn't listed in the poll, you can also leave a comment below and tell us how you use your mini.

In the last few days, two builds of Mac OS X 10.6.2 Snow Leopard have been seeded to the Mac developer community. The latest build, 10C591F, is 456.8 MB in size and adds about a dozen changes to the fifty or so tweaks in the prior build.

Apple has asked developers to test nearly 150 specific areas in order to make the new version of Snow Leopard as clean as possible. Known issues that are outstanding and have yet to be addressed include Core Data output, video corruption, and occasional hangs within System Preferences.

With another release of Snow Leopard pending, I thought we could have a little fun with a poll. Given that it took 88 days for 10.5.2 to hit Software Update after the initial release of Leopard, it may be too soon for another Snow Leopard cub to show up (November 24th would be 88 days). Of course, the past isn't any indication of future Apple OS release dates, so your guess is going to be as good as mine. If we don't have a date range listed that's you think is plausible, let us know what your guess is in the comments.

I don't know about you, but when I hear the name "J.D. Power and Associates," I think of customer satisfaction for automobile manufacturers.

The company also does customer satisfaction surveys in a number of other industries, and yesterday they released the 2009 Wireless Consumer Smartphone Satisfaction Survey and the 2009 Wireless Business Smartphone Satisfaction Survey. As you might not expect after all of the commenter griping we see about the iPhone, Apple nabbed the number one spot in customer satisfaction in both the consumer and business surveys.

So, Apple has confirmed that there will indeed be an event next Wednesday, September 9th. The image on the invitations indicates iPods, or at least "music", will be the focus of the shindig.

Will we see new iPods with cameras? How about iTunes 9 with some whiz-bang new social networking features? And what about that bright yellow underwater elephant in the room?

While the date is almost too tasty to pass up, I can't imagine (pun intended) that The Beatles will even be mentioned during the event. Why? The slogan the iPod silhouette girl is rockin' to is "It's only rock and roll, but I like it." Now, I'm a little younger than the relevant time period, but I've heard that neither The Rolling Stones nor The Fab Four would be thrilled with the mix up.

So, what do you think? What kind of magic are we likely to see next week?

A recent customer survey (of only 200 customers -- what are these surveys getting away with only 200 respondents?) claims that the iPhone 3GS has a 99% satisfaction rate. A full 99% of 200 polled iPhone customers claim that they are satisfied with their purchase, while 82% of them claimed they are "very satisfied." That's higher than previously, too: previous versions of the iPhone got a 73% satisfaction rating. You're probably not surprised by this, but guess what? People love their iPhones.

What don't they love about them? 8% said the phone wasn't compatible with their company's IT infrastructure. 41% still say the battery life isn't long enough for their tastes. And a little company called AT&T has drawn the most ire: 55% of respondents say the AT&T network was the worst feature of the iPhone 3GS. So there you go. This just in: ten of eleven Twitterers I just surveyed do like ice cream. That survey is probably just as shocking as the iPhone one, which is not much.

Still, quite a deal Apple has. Your product has almost unanimous satisfaction from customers, and the worst thing about it... is the fault of a completely separate company. Good deal indeed.

Mac OS X 10.6, AKA Snow Leopard, is one step closer to being released sometime in the next month. Multiple reports indicate that build 10A432 of the new OS has reached Golden Master status, which indicates that all testing has been completed to the satisfaction of the development team.

As we've noted before, Snow Leopard won't introduce many new features. Instead, it's intended to reduce the size of the OS and run much faster on Intel hardware. Snow Leopard will be the first version of Mac OS X that cannot be run on PPC Macs. Amazon.com is already taking pre-orders for Snow Leopard at US$29 for a single-user license or just US$49 for the five-license Family Pack.

The next step is to release the OS to manufacturing, so that the requisite millions of copies can be burned into DVDs prior to the actual release date. When will that actually happen? My personal guess is September 25th, as the last two versions of Mac OS X were released on a Friday (October 26, 2007 for Leopard and April 29, 2005 for Tiger). Of course, Apple could release Snow Leopard on September 15th to rain on Microsoft's release of the Zune HD.

Take our reader poll and give us your best guess for when Snow Leopard will arrive.

[via MacRumors]

Wow. It isn't even close. Apple blew by HP, Dell and even MagicJack (!) with the most visits to a website in May. According to the people who compile such statistics at Nielsen, Apple drew 55.7 million unique viewers, more than double what next ranked HP did. Much of that may have been driven by anticipation of the new iPhone. Here's the chart.

Consumer Reports continues to shower praise on all things Apple it seems. In a report in the June issue, the Magazine says Apple won the top three places in the 13 inch laptop derby. The unibody MacBook was in first place, followed by the MacBook Air, with the white plastic MacBook in a solid third place.

CR also named the 15-inch MacBook Pro as top laptop in the 14- to 16-inch group, and the 17-inch MacBook Pro walked off with the honors in the 17- to 18-inch category. The HP Pavilion publicized in the first Laptop Hunters ad from Microsoft came in 4th in the category behind Dell and Lenovo laptops. The Sony VAIO FW370 that was the star of the 3rd Microsoft ad came in 5th in the 14- to 16-inch category.

Apple also took the honors for best in tech support.

This won't bring smiles to the folks in Redmond, who are going all out to convince people that Apple computers are not a good value. It should be noted that none of the Apple laptops were rated a best buy, but they all scored the highest in each category and were recommended by the magazine. Of course Apple has repeatedly said they are not trying to win on price, but on quality, and Consumer Reports seems to accept that as the case.

I generally don't put a lot of stock in CR for some of its testing, but these high ratings for Apple laptops are just one of a continuing chorus of approval from the press and generally happy Mac owners.

Given all the other good publicity the iPhone has been getting, it won't come as any great surprise that the J.D. Power survey released today says:

Apple ranks highest among smartphone manufacturers with a score of 791, performing particularly well in ease of operation, operating system, features and physical design. LG (772) and Samsung (759) follow Apple in the rankings.

Other interesting findings are that smartphone users send an average of 17 emails a day, and 82 percent report that they use things like address books and to-do lists to stay better organized.

The survey included 2,648 smartphone users who owned their phone for less than 2 years. In general, smartphone users are increasingly satisfied with their purchase, compared to prior surveys. Users queried listed these attributes they wanted in a smartphone, in order of desirability: ease of operation, operating system, features, physical design and battery function.

A holiday survey of shopper satisfaction with e-retailers ranked Apple as number 4, with 78% of customers pleased with purchases made on the Apple website. The survey was conducted by ForeSee Results and FGI Research.

Only two online retailers scored above 80 percent, with Amazon and Netflix tied at 84%. QVC.com ranked third. The survey is intended to be predictive for how companies will do in 2009. Retailers losing some customer confidence included Circuit City, Gap, Home Depot, HSN, Neiman Marcus, and Overstock.com.

Larry Freed, President and CEO of ForeSee Results, said that too many e-retailers aren't paying attention to metrics like customer satisfaction and he said "that's just not playing to win in this economy."

Apple is down 1% from last year's rankings. In general, Apple does very well in surveys that measure customer loyalty, product reliability, and service and support.

2009 could be a tough year for brick and mortar and online retailers, so every little bit of customer pleasure really helps translate into sales.