Domestic TV watchers who tuned into the NBC Thursday comedy lineup or the Yankees-Angels playoff game on Fox were treated to three new Get a Mac ads in heavy rotation tonight, all focused on the launch of the latest Windows version. You can watch all three ads (Broken Promises, Teeter Tottering & PC News) over on Apple's site.

While these ads are pretty funny (Broken Promises, in particular, features some excellent work by the wardrobe department), it's not clear if the message of upgrade challenges from XP to Win7 is going to resonate. Apple's marketing team may describe Windows 7 as 'antiquated tech,' but the big M clearly is expecting plenty of PC users to buy brand new machines to run Win7 rather than upgrading their old gear. Will they consider a Mac as part of the mix? We can certainly hope so -- but by all indications, Windows 7 is no Vista, and it's quite a bit harder to sell against an operating system that doesn't actively shoot itself in the foot. Heck, it's possible that there may even be a few Mac diehards in the opening day lines to buy Win7.

Thanks to everyone who sent this in.

Steve Sande actually did a brilliant job of explaining just why the Mac mini is so awesome the other day (and we've certainly had our share of mini-love here on the site before), but this is worth a read as well if you're interested in Apple's littlest Mac. Macminicolo, the very company that Steve lauds in his piece for colocating mini servers for a while now, has posted a "state of the mini" piece, complete with unboxing of the new mini server, pictures of its guts and how they all work together. If you've ever wondered why the mini is such a marvel of desktop OS X-ness, check out their writeup (and drool at the beautiful setup above -- so many minis!).

There are a few good things to take away from the big release this week -- while Steve is exactly right that releasing a mini server means Apple is getting on the server bandwagon, it also means that Apple is officially on the mini bandwagon. When these machines were first released, they were marketed as a switchers' computer -- bring your own mouse and monitor, and we'll show you what being on a Mac is like at a fraction of the cost. Frankly, they never shined at that purpose, prompting many people to proclaim death sentences for the little machine that could. But by releasing a server, Apple's saying, "we get it." They get that the mini is much more of a workhorse than it appears (or was meant) to be. In my mind, that's a whole new lease on life -- the mini may have never made much of a splash as a switchers' computer, but it's got a long future as a tiny but powerful computer you can use for all sorts of things.

[via DF]

A new NPD report says that 12% of US households now own a Mac of some kind. That's a nice gain -- just a year ago, back in 2008, the same stat was at 9 percent, so Apple has made nice jumps just in the last 12 months. But before you start crowing about Apple's impending superiority, here's another fact that might have you thinking twice: of those households, a whopping 85% also own a Windows computer. In fact, 66% of those Apple households actually own three computers or more. So many more Apple owners own more than one computer, and of those, it's pretty darn likely that one of them is still a Windows PC. That's certainly the case at my house (I own a Mac mini, a MacBook, and a PC), and I bet it's true for lots of you Mac users as well.

There is good news for Apple in terms of iPods however: 63% of Apple-owning households also have an iPod on hand, though I'd question whether that's chicken or egg: do they own an iPod because they owned a Mac or vice versa? Additionally, Apple users are more likely to have navigation systems in their cars, they're more likely to earn over $100,000, and they're likely to have twice as many gadgets as other users -- 48 gadgets on average for Mac owners, compared to 24 for the average consumer household.

While those stats are interesting, none of them seem super surprising -- Apple has a reputation for high-end gadgets, and so anyone who seeks out their products is going to pick up some other gadgets as well.

• Disk image installers
• Disk image drag-and-drop
• Archive drag-and-drop

Read on for an in-depth look into the current installation methods, and why they need to change.

If there's anything that drives Mac users into a frenzy, it's those winmail.dat files that can show up in Apple Mail when they receive email from colleagues or friends using Microsoft Outlook. Winmail.dat files can either files that are attached to the message, or they can contain information such as embedded documents, meeting requests, address card info, notes, or forwarded messages sent as attachments. Regardless of the content, they're just plain annoying on the Mac.

restoroot, a Mac development firm out of Millstatt, Austria, has the solution for you. Letter Opener 3 (€19.99 or €9.99 upgrade for version 2.0 owners) is an Apple Mail plugin that can ease winmail.dat frustrations. Letter Opener has been recently updated for compatibility with Mac OS X 10.6 Snow Leopard, and it can:

• Convert Outlook schedules, appointments, and tasks to iCal
• Convert Outlook contacts to Address Book
• Open nested messages in winmail.dat files
• Translate notes from Outlook
• Let you read delivery status and read receipt messages

Especially for Mac users who are the "lone rangers" in a Windows environment, Letter Opener 3 can make life a little bit smoother. It's great to see that this plugin has been made compatible with Snow Leopard.

What's that whooshing sound? It's the collective sigh of relief from all of the Mac-lovers who've been wrangled into providing unofficial tech support for friends and family switching to Mac. Parallels today announced their latest offering, Parallels Desktop "Switch to Mac" Edition. It's a three-part tool that makes the switch from XP or Vista to OS X so easy that it hurts to think about the last time you tried to show a recent convert where their Start menu went.

The first tool Parallels is offering is a set of interactive tutorials which cater to any learning style. "Watch Saied" is a collection of over 2 hours of video walkthroughs, narrated by Saied Ghaffari of Parallels (also the man behind the It's Time To Learn products we've posted about before). The tutorials are viewable in a non-linear fashion to allow the user to learn what they need -- or want -- to know at any given point in their transition.

These are accompanied by a full simulation of the OS X environment, with tools which allow you to click anything on the screen to find out what it is, what it does, and/or how it works. The "YouTry" feature is perfect for tactile learners (those who "learn by doing"), allowing you to put lessons into practice within the simulation -- without the possibility of "breaking" anything in your working environment. Once you complete a lesson, it's starred and you can move on... following a lesson plan, or skipping to whatever is intriguing or vital at the moment.

The second tool is a new version of Parallels' Transporter tool, appropriately dubbed the "Enhanced Parallels Transporter." The bundle comes with a high-speed USB cable, and the Transporter automates the transition of PC data to a Mac, including your bookmarks, your photos, your documents, even your applications. The process is simple, but it's documented and simulated in the tutorials, so you really can't go wrong. Mom won't even have to call you to figure out where to plug in the cable.

More Mac 101, tips and tricks for new Mac users.

While this tip may be old news to tech-savvy folk, I think it might help a lot of recent Mac switchers who want to leverage their existing investment in their Windows-compatible peripherals.

I have a friend who has been on Windows forever. He finally had his fill, and after some incessant nagging on my part, he made the switch. What I expected to happen, did happen -- he's thrilled being on a Mac. He's yet to see a crash, and as most of us know, it generally 'just works.'

He did have one problem though. He had a Dell USB printer sitting on his desk. When he plugged it into his MacBook it wasn't recognized, and there was a scrolling list of lots of printers, but nothing from Dell.

A quick web search revealed the printer was actually a rebranded Samsung ML-1710. The Samsung driver page for this printer didn't show any Mac drivers. Searching a bit deeper on Google, we found that an unsupported Mac driver was hiding on the Australian Samsung website.

We downloaded and installed the driver, and what do you know? The printer came up, and printed just fine.

The reality is that there are a lot more printer brands than there are original equipment manufacturers, and it's pretty easy to find out who actually makes a particular printer. If it's a USB printer, chances are good you can find a driver and be quickly printing away. For a wide-ranging solution, the Gutenprint (formerly Gimp-Print) open source project provides drivers for hundreds of older or unsupported printers.

The moral: Don't give up on your PC printer if you feel like it still has life in it; a little bit of online research may turn up a way forward for your Mac. If you have similar happy endings, or unpleasant ones, let us know in the comments. Your fellow readers can learn from your experiences.

From Quentin Tarantino's classic, Pulp Fiction:

Vincent: ...But you know what the funniest thing about Europe is?

Jules: What?

Vincent: It's the little differences. I mean, they got the same [things] over there that we got here, but it's just - it's just there it's a little different.

Jules: Example?

Vincent: ...Do you know what they call a Quarter Pounder with Cheese in Paris?

Jules: They don't call it a Quarter Pounder with Cheese?

Vincent: Naw, man, they got the metric system, they wouldn't know what the [heck] a Quarter Pounder is.

Jules: What do they call it?

Vincent: They call it a "Royale with Cheese".

Jules: "Royale with Cheese."

Vincent: That's right.

Although they both use a different versioning nomenclature, the PC and Mac versions of Microsoft Excel are essentially the same app -- except, as in the words of Vincent Vega, they're just "a little bit different." And one of these differences is their respective date systems. By default, Excel for the PC uses the 1900 date system, while its Mac counterpart uses the 1904 date system. In most cases, users won't notice this subtle difference. For example, a file saved by a PC version of Excel using the 1900 date system will be recognized as such when it's read by its Mac counterpart, and vice versa.

I'll bet you're just dying to know exactly who this "Kevin Harter" fella is that has tarnished the pages of your favorite blog lately. And just what in the heck does he know about Macs, anyway?! Well, let me fill you in.

Hailing from Fort Madison, a town of about 10,000 in rural Southeast Iowa, I'm the father of two, the husband of one, and the owner of Backslash Technologies, a local computer sales and service center. The funny thing is, we don't do much with Macs at all; it's almost entirely Windows-based.

My love affair with all things Apple began with some flirting about 14 years ago. I was hired to develop the Windows side of a primarily-Mac store. I performed my duty and PC sales grew, but I was soon was sucked in by the relatively slick interface of System 7. So my first Apple purchase, ever, was a PowerMac 7300/180 that I used as a second computer.

When I left that job over 11½ years ago to start my own business, I used the Mac to develop our first logo, first web site, and a series of forms and flyers to run and promote the business. Soon after opening the doors, the Mac found its home on a shelf in the back of the store, where it still sits to this day. I concentrated on solving my customers' Windows problems. And there were lots of them.

Years went by and I read a bit about Macs here and there, always with a lot of curiosity but never with enough guts to buy another. I was the guy that said "because it's a Mac, dummy" when asked why something didn't work on an Apple computer. I made fun of Mac owners as being snobby and slow. I couldn't believe people would spend so much money on a computer that could run so little software.

I had firmly closed my mind.

We're not Microsoft Windows haters here at TUAW. In fact, Microsoft makes some very fine products for the Mac including some very useful ergonomic keyboards and some terrific mice. They also make a pretty decent suite of Office applications that many Mac owners use each and every day.

Heck, a guy even made a movie using Microsoft products, which we featured right here at TUAW. However, after seeing that the entire State of Texas has decided that Microsoft Windows Vista should not be used in any government agency, we might have to take a minute and reconsider our opinion on the giant from Redmond's flagship product.

According to Sen. Juan Hinojosa, vice chairman of the Finance Committee who proposed the ban, he did so because "of the many reports of problems with Vista." He goes on to say that:

"We are not in any way, shape or form trying to pick on Microsoft, but the problems with this particular [operating] system are known nationwide. And the XP operating system is working very well."

That's all well and good and for many of you Windows XP may, in fact, be working without problems. However, given the well-known issue with Vista, perhaps the Texas legislature is on to something? Who knows, given their current mindset, maybe they'd be interested in switching everyone in government to the Mac?

You hear that Apple, Texas needs you to give them a call.


(Thanks for the tip Melissa)

Yesterday, Robert talked about setting up a new Mac Pro for his switcher Dad. Today, setting up Windows proves to be a bit of a headache.

When I mentioned to my best buddy Cameron that Dad was getting a Mac Pro to replace his just-months-old Mac mini, he said "Wow. He sure moves quickly when it comes to toys!"

That he does. Just three or four months ago, he had bought his Mac mini. Now here we were, installing Windows on his tricked-out refurb Mac Pro.

This was proving to be a problem. For me, mostly.

He wanted to install Windows XP Service Pack 2, which, as far as we knew, would work fine. We started Boot Camp Assistant, and printed out the instructions. We had a whole 750GB hard disk to give to Windows, so we chose it and were restarting into that purgatory of Windows Setup in DOSville.

After loading its various components ("Human Interface Parser" was our favorite), Windows Setup displayed the volumes available to install Windows, but our newly-created Boot Camp partition wasn't listed. Uh oh.

Last October, Robert's dad -- a hard-core Windows developer -- bought himself a Mac mini to see what the fuss was all about. The first two installments of the series are available here. Now, we find out what's happened since.

Mom sent me an email about two weeks ago now, irritated. She said that Dad's old PC was making loud, awful noises, and it probably needed to be replaced. She said that he had been looking at new Macs all morning, after they talked about it over breakfast. She had given him the blessing of the purse-strings -- always a scary thing to give Dad -- and I gave him a call to see what he had in mind.

The fan, apparently, in Dad's old PC power supply was wearing out, and the bearings were squealing. I had an old Power Mac G4 at work that had this happen, and replacing the power supply was something I could do. I offered to do that, but Dad was already miles ahead of me, looking at the newly-released Mac Pros.

"Isn't that a little, uh, more than you need?" I asked, tentatively.

"It's not a question of need," he said jokingly, noting that his financial ship had come in with the payment of a long-overdue check from a completed project.

Dad was most interested in combining his Mac and his PC. Ever since he and I started working on the same project (which has expanded to projects, plural) he's finding that he uses the Mac more than the PC. The PC, he says, became just for email and Microsoft Office. Then, the perennial switcher question: "Do they make Office for Mac?" Yes, I said with a smile.

Once again, it's time for another edition of Ask TUAW: the place where we try to answer all of your Mac and Apple-related questions. This week we're taking questions about recovering pictures from corrupted compact flash cards, Twitter for the iPhone, extending iPhone battery life and more.

As always, we welcome your suggestions for this week and questions for next time. Please leave your contributions in the comments for this post. When asking questions, please include which Mac and which version of OS X you're running. If you don't specify, we'll assume you're running Leopard on an Intel Mac.

Okay, let's get to it!

Nick F. asks:

I've got some pictures I need to recover from a corrupted Compact Flash card. What's the best, preferably free, software to do it on my Mac?

This is one of those questions that can get frustrating if you're a Mac user. On the Windows side, there are a few good (and free) pieces of software that can help you accomplish this task. For the Mac, you're choices are mostly limited to pay applications -- at least if you want good results. Fortunately, these pay applications are very good.

For my money, the piece of software that works best when you want to recover pictures from a bad CF or SD card is Klix ($29.95) from Joesoft. I've used it quite a bit with clients, and on my own bad cards, and each time it performed flawlessly, recovering every lost picture from the card. Other alternatives for the Mac include CardRaider ($19.95), PhotoRescue ($29.00) and Data Rescue II ($99.00).

I realize that $29.95 for a piece of software might seem like a lot to some people. But if the software is easy to use and works as advertised, I think it's a worthwhile investment in the long run. Besides, it would cost far more to go back and take those vacation pictures you lost on the card again when you could buy Klix and recover them from your bad card instead. Given that, a program like Klix is actually a bargain.

If you've got Windows running on your Mac (either through Boot Camp or virtualization) and you've had good luck with one of the tools from the other side of the fence, let us know in the comments.

Joe Kissell is an extraordinary Mac writer, so when he took on the task of writing the first edition of Take Control of Running Windows on a Mac a few years ago, I knew he was going to do an amazing job.

Joe has just finished writing the third edition of this book, which covers every possible method of running Windows or Windows applications on your Intel Mac. In 167 pages, he talks you through how to determine the best installation option (VMWare Fusion, Virtual Box, Parallels Desktop, or Boot Camp) and how to install both the software and Windows.

Since peripherals are sometimes problematic in a virtual environment, Joe describes how to make sure those mice, peripherals, and keyboards work happily with Windows. He describes in detail how to share files between the two operating systems, keep Windows secure, and integrate the Mac and Windows interfaces.

Joe also talks about how to acquire various versions of Windows, as well as using CodeWeavers CrossOver Mac to run many applications without purchasing Windows. The ebook sells for $10, and you can easily defray the cost by taking advantage of a 10% discount coupon for VMWare Fusion and a $5 coupon for Parallels Desktop. A print edition will be available soon.

There's a bit of a celebration/commiseration hangover here in the US of A today, with the exact taste depending on your point of view. As always, the fine duo behind the Joy of Tech comic have distilled the Internet's mood down to a four-panel screenful of truth. Regardless of your political persuasion or your technology history, it's high time for us all to reach across the aisle and recognize that we really do agree on what's important.

Aside from laughter, that is. (Is the guy with the pocket protector supposed to remind us of someone in particular?)

Thanks Snaggy & Nitrozac