Filed under: Switchers

It's hard to believe that Apple's "Get a Mac" ad campaign is already 4 years old. Since its introduction, the campaign has invited both parody and serious responses from competitors. Plus, poor* John Hodgman and Justin Long can't walk out the door without someone calling them either "Mac" or "PC."

Some have been better than others (the Christmas ads are always a highlight), and Apple keeps several of each year's ads on their site. If you'd like to browse the full history of these ads, check out this page assembled by the folks at AdFreak. They've gathered every TV spot and sorted them chronologically. In case you were wondering, there have been 66 in total. The most ads aired in 2006 (19) and the fewest in 2009 (14).

Enjoy the archive and have fun re-watching your favorites.

*My sympathy is short lived, however. Consider their paychecks.

A few months ago, I walked into a Paradise Bakery & Café in Phoenix -- a place known for its excellent food and free Wi-Fi. Like a lot of places with free Internet access, there were plenty of laptop users. What stood out to me was that all but one of the computers was either a MacBook or MacBook Pro.

It's not just me looking through at the world with an Apple-tinged bias. The more places I go, the more I see people using Macs, or at least considering them. The Apple stores in Phoenix are still nearly elbow to elbow with people every time I visit, however the lone Microsoft store in Scottsdale was pretty empty the one time I visited.

There's now data to back up these observations. Macsimum News reports that iMacs were the top-selling desktop for the month of October 2009 according to the NPD Group. After the proverbial jaw-dropping moment, there was quickly speculation as to why Macs finally outpaced PCs when it came to desktops. According to The Daily Gleaner, the NPD Group stated that PC sales were down as a result of the impending launch of Windows 7.

Or, it could also be indicative that Windows users are finally getting fed up.

"If Microsoft Windows is seen as a buggier, less-secure product that is slower, harder to use and ultimately raises costs for everybody, that opens up the market for Apple to gain that high-end segment. . . ," Harvard Business School's David Yoffie said in The Daily Gleaner. "If Windows 7 is not seen as more of an improvement (over Vista) then I think you'll see more erosion at the high end."

Previously, I've mentioned that, despite their similar DNA and file interoperability, Microsoft Office for the PC and Mac are different in their own little subtle ways. This is part function: for example, Microsoft Excel on the Mac uses the 1904 date system, while its PC counterpart uses the 1900 system. But it's also part form. Upon first launch, Microsoft Word and Excel on the Mac present a more palette-oriented user interface, with a "toolbox palette," when compared to their pre-ribbon Windows counterparts. For some, this difference in UI schemas may serve as an annoyance.

Though I'll be using Word for this example, you can also make these changes in Excel using the same steps. To make Microsoft Office on your Mac look more Windows-like (pre-Office 2007, that is), first close the "toolbox palette." Next, click on "View," and then click on "toolbars," where you'll be presented with a host of toolbars to choose from. Despite a myriad of choices, choosing the "standard" (which is already selected by default) and "formatting" toolbars provides you with the most similar UI layout to that I've often seen in Microsoft Word on a Windows machine.

While it would be reasonable to assume that wanting to get rid of the toolbox palette would be more applicable to new PC-to-Mac converts, this isn't necessarily so. Regardless of one's sentiments toward Microsoft, most offices are, well, Microsoft Offices running on Windows. A consistent looking Word and Excel on our Macs could better facilitate one's workflow.

The video shows hints about keyboard shortcuts (such as using the Command key on a Mac instead of the Control key on a PC), and using Command-Option-Escape on a Mac to force-quit an application, much like Control-Alt-Delete does on Windows. There's also tips on using the mouse on a Mac, and using the trackpad to perform gestures to get around your laptop.

Switchers are also going to need help on controlling windows; closing and minimizing controls, of course, are on the top left of windows on a Mac, much like the buttons on the top right of a window on Windows. There's also tips on the differences and how to adjust to similar features and applications on a Mac, like the differences between Windows Explorer and the Finder on the Mac, and what parallels there are between other bundled applications. Finally, there's also tips on which web browser to use, how to eject a disc, and where to go for help.

If you've got a friend or family member who's new to Mac OS X, it's something they should check out to help get used to using the Mac. Of course, right after that, the next step is to read through our library of Mac 101 tips and tricks for novice Mac users.

Switchers were elated earlier this year when TechSmith, developers of the fabulous Camtasia screen recorder application for Windows, finally shipped their flagship app for the Mac. Those switchers were probably also wishing that TechSmith would create a Mac version of their screen capture application, Snagit. Well, their wishes have been granted!

TechSmith has announced the public beta version of Snagit for Mac, and a first look at the application shows that it's a worthy screenshot snapper for the platform. The company has made the beta available for feedback on operation and features, so this is a perfect time to download the program and give it a try.

After installing the application and launching it, all that is visible is a small "tab" that pops out from the side of the Mac screen when you hover over it. The tab has a drop-down for choosing the capture mode and a red button for taking the screen shot. There are two capture modes -- all-in-one capture and window capture. Window capture mode displays all open windows Exposé-style, and you click on one of the windows to select it for capture. Once captured, it appears in a screen where you can annotate the screenshot in a number of ways, or add effects. At this time, there are no effects and the app shows that the feature is coming soon.

Domestic TV watchers who tuned into the NBC Thursday comedy lineup or the Yankees-Angels playoff game on Fox were treated to three new Get a Mac ads in heavy rotation tonight, all focused on the launch of the latest Windows version. You can watch all three ads (Broken Promises, Teeter Tottering & PC News) over on Apple's site.

While these ads are pretty funny (Broken Promises, in particular, features some excellent work by the wardrobe department), it's not clear if the message of upgrade challenges from XP to Win7 is going to resonate. Apple's marketing team may describe Windows 7 as 'antiquated tech,' but the big M clearly is expecting plenty of PC users to buy brand new machines to run Win7 rather than upgrading their old gear. Will they consider a Mac as part of the mix? We can certainly hope so -- but by all indications, Windows 7 is no Vista, and it's quite a bit harder to sell against an operating system that doesn't actively shoot itself in the foot. Heck, it's possible that there may even be a few Mac diehards in the opening day lines to buy Win7.

Thanks to everyone who sent this in.

Steve Sande actually did a brilliant job of explaining just why the Mac mini is so awesome the other day (and we've certainly had our share of mini-love here on the site before), but this is worth a read as well if you're interested in Apple's littlest Mac. Macminicolo, the very company that Steve lauds in his piece for colocating mini servers for a while now, has posted a "state of the mini" piece, complete with unboxing of the new mini server, pictures of its guts and how they all work together. If you've ever wondered why the mini is such a marvel of desktop OS X-ness, check out their writeup (and drool at the beautiful setup above -- so many minis!).

There are a few good things to take away from the big release this week -- while Steve is exactly right that releasing a mini server means Apple is getting on the server bandwagon, it also means that Apple is officially on the mini bandwagon. When these machines were first released, they were marketed as a switchers' computer -- bring your own mouse and monitor, and we'll show you what being on a Mac is like at a fraction of the cost. Frankly, they never shined at that purpose, prompting many people to proclaim death sentences for the little machine that could. But by releasing a server, Apple's saying, "we get it." They get that the mini is much more of a workhorse than it appears (or was meant) to be. In my mind, that's a whole new lease on life -- the mini may have never made much of a splash as a switchers' computer, but it's got a long future as a tiny but powerful computer you can use for all sorts of things.

[via DF]

A new NPD report says that 12% of US households now own a Mac of some kind. That's a nice gain -- just a year ago, back in 2008, the same stat was at 9 percent, so Apple has made nice jumps just in the last 12 months. But before you start crowing about Apple's impending superiority, here's another fact that might have you thinking twice: of those households, a whopping 85% also own a Windows computer. In fact, 66% of those Apple households actually own three computers or more. So many more Apple owners own more than one computer, and of those, it's pretty darn likely that one of them is still a Windows PC. That's certainly the case at my house (I own a Mac mini, a MacBook, and a PC), and I bet it's true for lots of you Mac users as well.

There is good news for Apple in terms of iPods however: 63% of Apple-owning households also have an iPod on hand, though I'd question whether that's chicken or egg: do they own an iPod because they owned a Mac or vice versa? Additionally, Apple users are more likely to have navigation systems in their cars, they're more likely to earn over $100,000, and they're likely to have twice as many gadgets as other users -- 48 gadgets on average for Mac owners, compared to 24 for the average consumer household.

While those stats are interesting, none of them seem super surprising -- Apple has a reputation for high-end gadgets, and so anyone who seeks out their products is going to pick up some other gadgets as well.

• Disk image installers
• Disk image drag-and-drop
• Archive drag-and-drop

Read on for an in-depth look into the current installation methods, and why they need to change.

If there's anything that drives Mac users into a frenzy, it's those winmail.dat files that can show up in Apple Mail when they receive email from colleagues or friends using Microsoft Outlook. Winmail.dat files can either files that are attached to the message, or they can contain information such as embedded documents, meeting requests, address card info, notes, or forwarded messages sent as attachments. Regardless of the content, they're just plain annoying on the Mac.

restoroot, a Mac development firm out of Millstatt, Austria, has the solution for you. Letter Opener 3 (€19.99 or €9.99 upgrade for version 2.0 owners) is an Apple Mail plugin that can ease winmail.dat frustrations. Letter Opener has been recently updated for compatibility with Mac OS X 10.6 Snow Leopard, and it can:

• Convert Outlook schedules, appointments, and tasks to iCal
• Convert Outlook contacts to Address Book
• Open nested messages in winmail.dat files
• Translate notes from Outlook
• Let you read delivery status and read receipt messages

Especially for Mac users who are the "lone rangers" in a Windows environment, Letter Opener 3 can make life a little bit smoother. It's great to see that this plugin has been made compatible with Snow Leopard.

What's that whooshing sound? It's the collective sigh of relief from all of the Mac-lovers who've been wrangled into providing unofficial tech support for friends and family switching to Mac. Parallels today announced their latest offering, Parallels Desktop "Switch to Mac" Edition. It's a three-part tool that makes the switch from XP or Vista to OS X so easy that it hurts to think about the last time you tried to show a recent convert where their Start menu went.

The first tool Parallels is offering is a set of interactive tutorials which cater to any learning style. "Watch Saied" is a collection of over 2 hours of video walkthroughs, narrated by Saied Ghaffari of Parallels (also the man behind the It's Time To Learn products we've posted about before). The tutorials are viewable in a non-linear fashion to allow the user to learn what they need -- or want -- to know at any given point in their transition.

These are accompanied by a full simulation of the OS X environment, with tools which allow you to click anything on the screen to find out what it is, what it does, and/or how it works. The "YouTry" feature is perfect for tactile learners (those who "learn by doing"), allowing you to put lessons into practice within the simulation -- without the possibility of "breaking" anything in your working environment. Once you complete a lesson, it's starred and you can move on... following a lesson plan, or skipping to whatever is intriguing or vital at the moment.

The second tool is a new version of Parallels' Transporter tool, appropriately dubbed the "Enhanced Parallels Transporter." The bundle comes with a high-speed USB cable, and the Transporter automates the transition of PC data to a Mac, including your bookmarks, your photos, your documents, even your applications. The process is simple, but it's documented and simulated in the tutorials, so you really can't go wrong. Mom won't even have to call you to figure out where to plug in the cable.

More Mac 101, tips and tricks for new Mac users.

While this tip may be old news to tech-savvy folk, I think it might help a lot of recent Mac switchers who want to leverage their existing investment in their Windows-compatible peripherals.

I have a friend who has been on Windows forever. He finally had his fill, and after some incessant nagging on my part, he made the switch. What I expected to happen, did happen -- he's thrilled being on a Mac. He's yet to see a crash, and as most of us know, it generally 'just works.'

He did have one problem though. He had a Dell USB printer sitting on his desk. When he plugged it into his MacBook it wasn't recognized, and there was a scrolling list of lots of printers, but nothing from Dell.

A quick web search revealed the printer was actually a rebranded Samsung ML-1710. The Samsung driver page for this printer didn't show any Mac drivers. Searching a bit deeper on Google, we found that an unsupported Mac driver was hiding on the Australian Samsung website.

We downloaded and installed the driver, and what do you know? The printer came up, and printed just fine.

The reality is that there are a lot more printer brands than there are original equipment manufacturers, and it's pretty easy to find out who actually makes a particular printer. If it's a USB printer, chances are good you can find a driver and be quickly printing away. For a wide-ranging solution, the Gutenprint (formerly Gimp-Print) open source project provides drivers for hundreds of older or unsupported printers.

The moral: Don't give up on your PC printer if you feel like it still has life in it; a little bit of online research may turn up a way forward for your Mac. If you have similar happy endings, or unpleasant ones, let us know in the comments. Your fellow readers can learn from your experiences.

From Quentin Tarantino's classic, Pulp Fiction:

Vincent: ...But you know what the funniest thing about Europe is?

Jules: What?

Vincent: It's the little differences. I mean, they got the same [things] over there that we got here, but it's just - it's just there it's a little different.

Jules: Example?

Vincent: ...Do you know what they call a Quarter Pounder with Cheese in Paris?

Jules: They don't call it a Quarter Pounder with Cheese?

Vincent: Naw, man, they got the metric system, they wouldn't know what the [heck] a Quarter Pounder is.

Jules: What do they call it?

Vincent: They call it a "Royale with Cheese".

Jules: "Royale with Cheese."

Vincent: That's right.

Although they both use a different versioning nomenclature, the PC and Mac versions of Microsoft Excel are essentially the same app -- except, as in the words of Vincent Vega, they're just "a little bit different." And one of these differences is their respective date systems. By default, Excel for the PC uses the 1900 date system, while its Mac counterpart uses the 1904 date system. In most cases, users won't notice this subtle difference. For example, a file saved by a PC version of Excel using the 1900 date system will be recognized as such when it's read by its Mac counterpart, and vice versa.

I'll bet you're just dying to know exactly who this "Kevin Harter" fella is that has tarnished the pages of your favorite blog lately. And just what in the heck does he know about Macs, anyway?! Well, let me fill you in.

Hailing from Fort Madison, a town of about 10,000 in rural Southeast Iowa, I'm the father of two, the husband of one, and the owner of Backslash Technologies, a local computer sales and service center. The funny thing is, we don't do much with Macs at all; it's almost entirely Windows-based.

My love affair with all things Apple began with some flirting about 14 years ago. I was hired to develop the Windows side of a primarily-Mac store. I performed my duty and PC sales grew, but I was soon was sucked in by the relatively slick interface of System 7. So my first Apple purchase, ever, was a PowerMac 7300/180 that I used as a second computer.

When I left that job over 11½ years ago to start my own business, I used the Mac to develop our first logo, first web site, and a series of forms and flyers to run and promote the business. Soon after opening the doors, the Mac found its home on a shelf in the back of the store, where it still sits to this day. I concentrated on solving my customers' Windows problems. And there were lots of them.

Years went by and I read a bit about Macs here and there, always with a lot of curiosity but never with enough guts to buy another. I was the guy that said "because it's a Mac, dummy" when asked why something didn't work on an Apple computer. I made fun of Mac owners as being snobby and slow. I couldn't believe people would spend so much money on a computer that could run so little software.

I had firmly closed my mind.

We're not Microsoft Windows haters here at TUAW. In fact, Microsoft makes some very fine products for the Mac including some very useful ergonomic keyboards and some terrific mice. They also make a pretty decent suite of Office applications that many Mac owners use each and every day.

Heck, a guy even made a movie using Microsoft products, which we featured right here at TUAW. However, after seeing that the entire State of Texas has decided that Microsoft Windows Vista should not be used in any government agency, we might have to take a minute and reconsider our opinion on the giant from Redmond's flagship product.

According to Sen. Juan Hinojosa, vice chairman of the Finance Committee who proposed the ban, he did so because "of the many reports of problems with Vista." He goes on to say that:

"We are not in any way, shape or form trying to pick on Microsoft, but the problems with this particular [operating] system are known nationwide. And the XP operating system is working very well."

That's all well and good and for many of you Windows XP may, in fact, be working without problems. However, given the well-known issue with Vista, perhaps the Texas legislature is on to something? Who knows, given their current mindset, maybe they'd be interested in switching everyone in government to the Mac?

You hear that Apple, Texas needs you to give them a call.


(Thanks for the tip Melissa)