Have you seen anything like that already, where developers have said, well we thought about doing it this way, but we're going another way?

PR: Too early. The phones aren't even out yet, user experience hasn't occurred yet. I would say July, we'll get a lot of feedback once these games come out with push notifications. The other thing that's kind of interesting, by the way, is that OpenFeint is working on cross-compatibility, because if I have a 2.2 iPhone and you have a 3.0 iPhone, and you send me a social challenge, in my app on 2.2, it won't show up as a push notification, right, because I don't have the 3.0 iPhone. So we are support the concept of push notifications in the plumbing and infrastructure of OpenFeint, however on a 2.2 phone, whenever the user next opens the app, they would see a screen that is an OpenFeint screen that would have a notification saying "you've got to beat my score," as opposed to seeing it on the iPhone icon, as a number, like the Mail thing, where it says you have notes waiting for you.

So I think as a user experience, the jury's still out, because the platforms are just getting ready, right? So the key here is to say that we're going to make it trivial by continuing our tradition, which is no servers, very easy to integrate, and some big games will launch in July with push notifications and then we'll go from there.

I think, to a certain extent, the same thing will happen on the microtransactions side. It already has happened with Xbox Live -- I don't know if you remember the story of horse armor, where everyone says "how can you release a different graphic and ask us to pay for it?" Have you seen examples yet of how developers want to use microtransactions? Are they aware of that danger or are they fearful of that at all?

PR: So I think the obvious one, just because I have, as I said, investments in companies in the Facebook app space, the big reason for microtransactions is virtual goods. So any kind of virtual world, avatar apps, some of these Mafia iMob apps, you can assume that there will be virtual goods unlocking with microtransactions. That one I think will translate over fairly well, in fact Net is going next week to China, where he's a keynote speaker at Tencent's annual conference. Tencent is an Asian company which does a billion dollars in microtransactions, all of it virtual goods. So I think that microtransactions, as we see them on social networks today, will come pretty much that way onto the iPhone social network, or the iPhone gaming network.

NJ: I also think that it will actually lead to the pricing, might even drop dramatically, but those who are charging for applications are going to go free, because they're going to earn much more by making it free and leveraging microtransactions.

Yeah, if you're charging $4 for an app and can sell four levels for $1 each, that's the way to go.

NJ: The user starts playing, gets very engaged, and wants to get to the next level and make the purchase, and it's very difficult not to make the purchase if you're engaged and you want to continue the game.

PR: The thing that's a little trickier, I think, is when you have microtransactions that aren't directly virtual goods, because virtual goods don't fit the theme. But are like chapters, or just additional content in the game. Then, I think, the business model is a little trickier, because that's your content update strategy, and to some extent, the iPhone user is used to -- like, if you look at the success of Pocket God, it's a double edged sword. If you talk to the Pocket God guys, their game is one of the few games that stays in the top five constantly. It's just always in the top five. And they use OpenFeint, and they're going to use push notifications, but when we spoke to him about microtransactions, he said, I have to figure that out, because their commitment to their userbase is, every week you're going to get an update with more content. So given that he's already committed that on the current price point, how does he unlock more content with microtransactions? So he was the first to say I definitely want to do push notifications, but I have to think hard about how I could incorporate microtransactions into Pocket God. So I do think there's a little more complexity there, especially when it's not just direct virtual goods. But I think they'll crack it. I think some other people we're talking to are certainly thinking of Chapter 1, Chapter 2, Chapter 3, three microtransactions. And certainly the virtual goods guys are like no questions how they'll do it.

And there are definitely precedents for both, in terms of episodic gaming on other services. Jason maybe you can talk about this, too, as a developer -- I'm really interested in the balance between making sure that what you're selling people is worth it, or something that's not. If you're asking to pay a dollar for a gun that's just a re-skin, people won't go for that. What do you think of that?

JC: I think, as a game designer, what you have to really think about is the motivations for why people will want to purchase this content. Whether it's a re-skin or not is less important than what it will allow you to do in the game. And the reason why I think virtual goods have done so well on social networks is that social pressure is a huge motivator to getting people to do things, and if part of that social pressure results in you engaging and buying virtual content, people are much more likely to do it. I mean, if you just have another gun that allows you to increase your DPS by two points, that's not terribly interesting to anyone but the ultra hardcore gamer, and then they'll probably just be pissed off that they have to pay for it. So that's not really an appropriate way to go about it. As a traditional gamer, buying episodic content or buying level packs, or substantially new gameplay experience, fits with my head, and then virtual goods, I think, have to be motivated through social pressure.

And the last question I have is just about the future of OpenFeint. I have to give it you guys -- there were quite a few, and there still are, services poking around that want to do the kind of stuff that you're doing. And just in terms of size and influence right now, you're kind of the top of the heap. So what's next, are you planning to kind of sit on the heap and just keep things set, or are you still aiming to improve here?

PR: I think that definitely we will continue to innovate and add more services to the platform -- there's no question that it's a platform play, and that we will continue to add features and additional things. I would say two things: one is, we will publish games, always, on top of our own platform technology, that will really kind of push the borders of gameplay design around the OpenFeint platform, to sort of demostrate and lead the way. So in the last announcement, we did hint at a new game coming out this summer based around push notifications and microtransactions, where we want to lead the industry. Because we never think that by being in front today, that we will be always in front. So we want OpenFeint to be the premiere platform, we agree that today, we certainly feel like it's way up there, but we feel like you constantly have to build new product on top of your platform to really make a world class platform. Because otherwise you're just sort of opining and thinking oh, this is good stuff. So we always want to test our own platform, and expect a title this summer based on OS 3.0 and OpenFeint features.

The second thing, which is, I think we're really doing something different around the business model. Ngmoco announced their Plus+ platform this week, and it's really a publishing tool rather than an open platform, and we're pretty proud of the fact that we're sort of the biggest player who is really able to provide an open platform where a developer does not have to make a publishing deal with us in order to get access to the platform. Ngmoco's platform is hey, we have this platform, it's part of our publishing network, and if you want to publish games with us, that's how you get the platform, and obviously you know the economics of the publishing business in the game industry, right? There's revenue that has to be sacrificed there. So I think as a guiding strategy, we will never make our platform related to anything with our publishing because it's our belief that this OpenFeint thing does two things that we will always have to provide for publishers: no servers, because 90% of developers have no experience building servers, they build great console games, client side stuff, C, C++ programming, all this stuff, but they really don't have any backend experience. And two, we're not going to take rev share, in terms of publishing deals. And those two things, I think, are sort of our long-term guides. The third thing is to build our own games constantly, so we can use Danielle and Jason's game design and knowledge to say here's the kind of games we can do. So if we can do that and execute, I think, with some fingers crossed, with some luck, we'll emerge as the de facto standard, which is our goal.

I had talked to Danielle a little about pricing already, but I wanted to ask about microtransactions as well -- when you do that stuff, are you not skimming off revenue as it comes through, or what is the pricing scheme there?

PR: Well even today, we have cross promotion inside OpenFeint 2, even before microtransactions, where if two players meet in a lobby, and they're from different games, then one player clicks on the other player's game, and you go to the App Store and you buy that other player's game? That's what you call our one-touch iPromote product inside of OpenFeint, it's a big draw for a lot of developers, because our community is now three million and growing -- we call it our social bazaar, because the App Store is so cluttered now that it's hard to differentiate. So you use OpenFeint and get your game in front of three million people in these lobbies. That revenue, when someone buys a game using OpenFeint's cross promotion feature, doesn't come from the developer, it comes from Apple. Because we are an Apple affiliate, through BigShare. So we take the user into a webview, which is our own catalog, where you can buy games off the App Store, and then Apple actually pays us. So that's hopefully -- this is the same thing, the whole idea is to get Apple to pay us every time there's a purchase in the App Store, including in-app purchases, as opposed to the outside.

Great. That's pretty much everything I had to ask, was there anything else you wanted to share? I guess we'll keep an eye on the game coming out this summer.

JC: Yeah, I guess the only other thing worth mentioning is that OpenFeint is available now -- it can be downloaded by anyone from our website. It's real.

Cool. Thanks very much.

If only we'd had any sort of Apple news to talk about this week! Last week Christina and the crew reviewed WWDC and looked ahead to this week's product introductions. You can download past shows from Talkshoe, Stitcher or subscribe in iTunes.

We'll be live tonight (6/21 at 10 pm ET) and quizzing all the new iPhone 3G S owners on the team -- not to mention taking your calls, questions and suggestions during the show. We'll also offer a special Father's Day salute to all of the Mac daddies out there. Please do join in!

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.

On Tuesday evening, in the leadup to the release of the iPhone 3.0 firmware update, TUAW ran a post that included wrong information. The post stated that first-generation iPhone owners would not be able to use the push notification feature of 3.0 and receive phone calls at the same time. This was incorrect with respect to the final 3.0 release.

Although the post was well-intentioned, the conclusions stated came from a source who had experienced a conflict between push notifications and incoming calls while testing a beta push-enabled application, and the source did not adequately confirm the issue with other iPhone developers or other push-enabled applications. Furthermore, the technical information in the post about how push notification works was not accurate.

As editors, we can blame the lateness of the hour and the excitement over the iPhone 3.0 OS release on not catching the mistakes pre-publication, but in truth, we made an error in judgement. Based on our confidence in the source, we didn't assign the same level of scrutiny to the post that our readers have come to expect (and that we have come to expect for ourselves), and for that we are sorry. Had the post been framed differently as "one user's story" rather than as a blanket technical explanation, that would have been a better choice; however, due to the NDA status of participants in the iPhone developer program, it was not possible to directly credit the source at that time; the 3.0 firmware had not yet been released.

Although we amended the post as soon as the mistake was realized and removed it from the front page within minutes, the nature of the Internet means that this misinformation is hard to erase. Our editorial policy dictates that we not "unpublish" or delete posts, once they appear on the site. Still, even removed from our front page, and even with our editor's note atop the post, we are aware that the post continues to be a point of confusion for readers.

TUAW's bloggers and editors strive to provide accurate information and to clearly distinguish conjecture or rumor from fact. In this instance, we got it wrong.

We are truly sorry for this situation. We understand that it reflects poorly on us as a site, to readers and to the community at large. As a result, we have strengthened our editorial resolve to do more vigorous checking of the technical details of posts, so that this sort of misinformation does not get published in the future.

As always, thank you for reading TUAW. Without your support, we wouldn't be here, and we are very much aware how important our credibility is to your continued readership and participation.

We look forward to continuing the conversation on this issue and responding to your questions and concerns. While comments on the initial post are closed, we welcome your feedback in comments here, via our tips line and on Twitter and Facebook.

While writing up a short post about Wolfram|Alpha yesterday, I decided to test the service by entering a few domain names to see what kind of results I would get. I typed in TUAW.com and Macworld.com, and was pleased to see a comparison of daily hit statistics, but what really surprised me was to find that the TUAW.com domain went online on June 16th, 2004. That, of course, makes us five years old today!

We contacted Scott McNulty and Laurie Duncan, two former TUAW editors, who filled us in on some details. The first "soft launch" TUAW post was actually made on January 27, 2004 by Jason Calacanis -- it has survived a number of design changes and can be viewed here. One of the earliest examples of real-world content is Sean Bonner's post here. So is Wolfram Alpha wrong? Not precisely: those early posts appeared under the "apple.weblogsinc.com" domain, which later migrated to TUAW.com.

What's happened in those five short years? The switch to Intel processors, Tiger, Leopard, the iPod nano, shuffle, and touch, and a little something called the iPhone. It's been a lot of fun for all of the bloggers who have been involved, and we hope that TUAW has been and will continue to be among your favorite sources for Apple news.

I'm curious -- what changes do you think we'll see in the next five years? Leave a comment below.

Last week the TUAW Talkcast was jam-packed with pre-WWDC excitement! Michael Rose, newcomer Michael Jones, and myself talked rumors, expectations and took calls from the beautiful people in web-radioland. Our on-ground reporter Brett Terpstra joined us at the end of the show and it was a great time. Check it out in Talkshoe or subscribe in iTunes.

Tonight, we're live again going over the post-WWDC wrap-up, discussing the new iPhone 3G S, the new MacBook Pro line and updated MacBook Air, Snow Leopard, hatred of cell phone subsidies (it's not just AT&T), and the latest trend in App Store rejections. I'll be hosting, Mike R. will be joining us later in the call and we'll have some new members of the team to introduce to the Talkcast regulars. It's going to be a blast, so make you tune in!

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm ET/7 pm PT Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.

Update: The Agile Web Solutions guys have been nice enough to extend beta invites to another 100 TUAW readers. Those that don't make it into the first round, don't worry, the guys said they will be putting you on a waiting list and accessing that over the next couple of months, so with any luck, everyone can get in on the fun! Check out http://switchersblog.com for details in the coming weeks. Once again, send an e-mail with the subject "I want my 1P3 beta!" to 1P3Promo [at] agile [dot] ws!

I am a huge fan of Agile Web Solutions's 1Password. It's always one of the first applications I install on a freshly formatted Mac, and I use it countless times a day to manage my logins to various web sites, forums, shopping sites and more. I used to be really, really bad about using the same few passwords for every login, but the strong password generator coupled with support across browsers (and on the iPhone and iPod touch) makes it easy for me to have distinct and secure logins all over the web.

Last night, the Agile Web Solutions team released the 2.9.19 beta (with support for Safari 4), and if you subscribe to the 1Password newsletter, you know that 1Password 3.0 is gearing up for testing before being released later this year.

We've got some juicy details about what to expect in 1Password 3.0 and a chance for current 1Password fans to get in on the private 1Password 3.0 beta! Read on...

Last week we had a full house for the talkcast as we covered the rumorscape and went in-depth on the future of television in a Boxee/Hulu world. You can download the show, along with all past shows, from Talkshoe or subscribe in iTunes.

We're live again tonight with a preview of the WWDC keynote, only a few short hours away. It's open phones for attendees and developers, and we'll also discuss the GearLive rumor of Monday availability for the new iPhone. We're getting some buzz from our tipsters about out-of-stock status on the iPhone 3G and mystery boxes under lock and key in Apple stores... so should we mark this as 'plausible?' Call in and chime in.

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm ET/7 pm PT Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.

It's that time of year again. In the US, schools are emptying, weather is heating up and all sorts of developers are readying to wend their way to San Francisco for Apple's annual Worldwide Developer Conference, or WWDC.

Sure, the noncoding masses are expecting a hardware announcement (new iPhone, anyone?), but developers are really salivating over improvements to OS X in the upcoming Snow Leopard (10.6) release, and iPhone OS 3.0. After all, with great hardware comes awesome software. Apple might even have some surprises in store for us.

TUAW will be at WWDC during the week, and if you're a developer for iPhone or the Mac, we want to talk to you! Be sure to polish your elevator pitch, as we'd like to shoot as many demos as possible. Plus, we're attending the Parallels party (RSVP here), the iPhone Launch Party and maybe a few others, so there will be plenty of chances for your shot at fame. If you'd like to get in touch with us before the event, you can email us at wwdc at tuaw (dot com). See you in San Francisco! You can also join us online and on the phone during Sunday night's talkcast, where we'll be talking about the final round of preconference rumors and expected announcements.

For those you not attending, stay tuned to TUAW as we liveblog the keynote, dig into the announcements, and show the newest of the new apps being demoed at the event.

Talkcast time again! It's been two weeks -- we skipped last week's show due to the Memorial Day holiday in the US, but you can always download past shows from Talkshoe or subscribe in iTunes.

We'll be back on the air and eager to hear from all of you for tonight's show, tackling the news of the past week and your questions and troubleshooting requests. We'll drill through the rumor backlog and start getting our notebooks shined up for WWDC in a few short days.

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.

It's a quiet weekend here at TUAW HQ, as most of our US-based team is enjoying a well-deserved break over the Memorial Day holiday weekend. Since everyone's drinking mojitos by the pool, we're not doing a talkcast tonight (sorry!), but you can grab last week's show (featuring host Christina "C-Mac" Warren and the rest of the usual suspects) direct from Talkshoe or subscribe in iTunes.

Here's a quick update on some of the stories making Mac and iPhone news this weekend:

• Daring Fireball's John Gruber weighs in on the upcoming iPhone refresh rumors, citing informed sources who tell him that the CPU and RAM upgrades for the next-generation handheld will deliver impressive performance boosts, making this year's model up to twice as fast as the iPhone 3G. He also backs up the expected addition of a magnetometer and a video-capable improved camera (alongside the long-rumored video editing tools on the phone). You can see a thorough roundup of the state of iPhone rumors over at Wired's Gadget Lab. Perhaps the upcoming iPhone refresh is behind the expected ramp-up in distributed support hiring noted earlier this week.
  
• Kwame Jones discovered a preliminary interface for renting and purchasing movies & TV shows on the iPhone and iPod touch, which should be loads of fun even though it will be limited to WiFi connections.
• MDN and other sites have noted a North Carolina effort to get Apple to build a major server farm in the Tarheel State, with up to $46 million USD in tax incentives available if the company reaches a $1B investment threshold in nine years. Seems a shame that lawmakers declared the scuppernong grape as the official state fruit a few years ago, doesn't it.
• Glenn Fleischman from TidBITS pointed out that the UVA freshman computing survey is out again, showing more impressive gains for the Mac platform year-over-year. UC Davis shows a tripling of share for the Mac over the past three years.
  
• In a very quick turnaround, Cartier sued Apple for two iPhone apps that it claimed ripped off its products -- and then promptly withdrew the action. Nicely done.
• The First Ascent team, videoblogging their way up Mount Everest using solar power and MacBook Pro laptops, reached the summit earlier this week. Congratulations!
• The long-admired Windows photo app ACDsee finally released a Mac beta this week; it's worth a look.
• More photos and inside views from the Zurich Apple Store opening via ifoAppleStore.

Got something that's too good not to share? Give us a tip!

Last week, both Mikes (Rose & Schramm) joined Steve, Kelly and the gang as they talked Mother's Day and Macdom (with a special visit from The Mac Mommy herself). You can download the show from Talkshoe or subscribe in iTunes.

I've been sidelined the last couple of weeks thanks to some stormy weather and an ear infection, but I'm back tonight and will be filling in for regular host, Michael Rose. Hopefully some other TUAW comrades will join me and we'll talk news of the week, take your calls and discuss all things Mac and iPhone. Join us live at 10pm ET using Talkshoe or calling in directly.

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.

With the introduction of iWeb '09, Apple pumped up the volume on its entry-level website authoring tool, making it more functional and flexible for novice users while adding enough power -- multi-site publishing options, FTP upload to unlock users from MobileMe, more capable RSS/podcasting tools and widgets, and links to social media sites like Facebook -- to merit a second look alongside midrange/prosumer apps like Sandvox, RapidWeaver, Flux & Freeway. Since the app is included in iLife '09 and bundled with every new Mac, it's likely to be the authoring app of first resort for many Mac users.

If you want to get the most out of your iWeb '09 site, we're proud to say there's one guy who has your back: our own Steve Sande, who has revised his Take Control of iWeb ebook for the latest iLife version. The $10US digital title (also sold in printed form for $23.99) reviews all the new features, covers advanced tricks and techniques, and walks the reader through the creation of a sample site (online here). Steve did a great interview about the book on Chuck Joiner's MacVoices podcast last week.

In the interest of sharing the iWeb love (and thanks to Tonya & Adam Engst at TidBITS Publishing), we've got an exclusive discount on Steve's ebook just for TUAW readers. Follow this referral link to place your order (be sure to click the big orange "Buy eBook" button) and you'll get a 30% discount off the ebook; it's normally $10US, but for you? $7. 143 pages + an appendix worth of iWeb goodness -- enjoy!

If you just can't get enough of books from current and former TUAW team members, you can check out Steve's guide to making the most of your classic iPod, Scott McNulty's WordPress book, or multiple titles on iPhone development and maximizing your iPhone/iPod touch from Erica Sadun.

Last week's show featured our own Mike & Kelly, and a surprise visit from guest Ged Maheux of the Iconfactory, talking about the release of Twitterrific 2 for the iPhone -- plus questions and calls from the audience. You can download the show from Talkshoe or subscribe in iTunes.

We're back live tonight, and in honor of Mother's Day in the US we'll be talking about Macs and Moms: doing tech support for your parents, encouraging switcher Moms (and Dads), providing advice for would-be Mother's Day iPhone purchasers, and more. Your calls and contributions, as always, are extremely welcome.

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.

Last week's show got rolling a little late, but we did have the opportunity to introduce you all to our two newest team members and discuss the billion-app threshold. You can download the show from Talkshoe or subscribe in iTunes.

We're back live tonight, and since the big story of the week (Verizon's dance of the seven veils with iPhone) is more speculation than specification, we're throwing open the phone lines to all of you. Got Mac or iPhone questions? Something you have to get off your chest? Christina & I, plus some possible special guests, will try to tackle your issues for you. One topic we'd like to hear about, if there are iPhone devs who can make it for the show: the notable level of frustration with slow payment from iPhone app sales. Tell us your story.

To participate on TalkShoe, you can use the browser-only client, or you can try out the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Recording support for the talkcast is provided by Call Recorder from ecamm networks.