Danielle Cassley and Jason Citron are the folks with their names on Aurora Feint, but as Danielle told us in an interview a while ago, Peter Relan is the real mastermind behind the growing Feint empire. Not only did he put the two together in an idea lab, but he's one of the driving forces behind the OpenFeint enterprise. Under his oversight, the Feint folks have swelled to become one of the major forces behind iPhone gaming (and thus, behind the iPhone's app ecosystem itself).

Netanel "Net" Jacobsson is a newer addition -- he's previously worked with Sony Ericsson on their mobile devices and Facebook on their own growing app empire, and now he's arrived at OpenFeint to help them use the lessons he's learned at the biggest online social networks around on their social software. Get the sense of how big this is yet? Relan, Jacobsen, and Citron all have pretty big ideas about where iPhone gaming is going, and as 3.0 comes down the pike and introduces a whole set of new features from Apple, they're in the best seat they can be in to do exactly what they want to do.

TUAW sat down with the three last week, and chatted about iPhone 3.0 and why it's such a big deal for developers, how they're going to approach microtransactions (carefully), and what's coming next for OpenFeint now that they've rounded up a whole stable full of developers implementing their backbone. Click "read more" to continue.

Have you ever wondered what goes on "behind the curtain" at TUAW? Podcaster extraordinaire Chuck Joiner is the man behind the popular Mac-related podcasts MacVoices, MacNotables, and the MacJury. Chuck recently spent some time with Mike Rose, Christina Warren, David Winograd, and myself discussing the past, present, and future of The Unofficial Apple Weblog.

The episode has just gone live, and you can listen to us by clicking this link to MacVoices or by subscribing to the podcast [opens iTunes].

Danielle Cassley took one of the strangest paths you might find to game designer -- just out of a computer science degree at Berkeley, she was trying to get a job as a babysitter when she met Peter Relan of the YouWeb Incubator. And rather than have her take care of his kids, he decided instead to put her in an idea farm and see what happened.

Aurora Feint was what happened -- she and Jason Citron, full of ideas, created a game in just ten weeks that took over the App Store out of nowhere in its infancy. The game originally released for free, and while it promised to be an MMO, it started out as a puzzle/RPG game -- people didn't quite understand what it was, but they liked it anyway.

Almost a year later, Aurora Feint has spawned four different versions and even a social platform, and Danielle and Jason are still full of ideas. In this exclusive interview with TUAW, she talks about how Aurora Feint came to be, what she thinks of the App Store so far (and if developers will ever be able to charge the prices they want), and what's next for the Aurora Feint series (they've just released a new version of The Arena called Daemons) and the iPhone platform. Click the link below to read on.

With the Mac platform reaching 10% market share, there's a lot of interest in more vertical applications. For owners of retail businesses, point-of-sale systems are one area where the Mac is making impressive inroads. While there have been other Mac-based point-of-sale systems, the most impressive is Xsilva's Lightspeed.

Lightspeed is a powerful POS system with a beautiful interface, compatibility with a plethora of devices (cash drawers, touch screens, receipt printers, card authorization units, etc...), and ties to other Mac heavyweights such as Marketcircle Daylite and QuickBooks.

I spoke with Xsilva founder, CEO, and vice-president Dax Dasilva on January 7th about the product, and we have some video for you showing some of the features of both Lightspeed and its companion Web Store application. The video is after the break!

If you were one of the many people who were expecting Apple to announce some sort of Mac mini-based home media server yesterday, you weren't alone. We talked about another media server solution, HP's MediaSmart Server, a small Mac-compatible device that can be used for Time Machine backups, iTunes and iPhoto library storage, and more.

I visited with Rick Spillers, HP's Mac-connect Worldwide Product Manager, at the HP booth yesterday to talk about HP iPrint, printer and scanner solutions, and other products from their Mac group. Also on the video is Glen Roberts, who discusses the MediaSmart and how it works well in homes with both Macs and PCs.

The video is after the break.

On last night's talkcast, the Iconfactory's Gedeon Maheux and Craig Hockenberry joined us to discuss their concerns with the App Store, and they noted that Friday's layout changes are a step in the right direction.

"It's another of many steps that Apple's making to make the iTunes infrastructure work better with applications for the iPhone," Hockenberry said. Even so, they explained there's still room for improvement.

Hockenberry would like to see a popularity algorithm that takes into account the price of an app along with the number of times its been downloaded. "If you sell ... ten apps at $100 or a hundred apps at $10 or a thousand apps at $1, you're all equal." He also wanted to see a kind of demo system implemented, but knew that would involve more work for Apple.

Maheux said he would prefer to see more data about where apps are being sold: on a category page versus a tile on the App Store home page, for example. He also pointed out that having an app displayed on the home page results in an astronomical increase in sales. "All those people who say that ... you can market your way to the top: I completely disagree with them. They don't know what they're talking about. ... Being on the [App Store] front page is all that matters."

He said the Iconfactory applauds Apple for responding to developer feedback and improving the App Store. "Anything that starts a dialogue about this stuff is a good thing."

The Iconfactory has released two iPhone apps: the popular twitter client Twitterrific, and strategy game Frenzic.

You can listen to the interview at our Talkshoe page, or via iTunes. The interview starts at about the 25 minute mark. Don't skip the the first part of the talkcast, though, where Dave, Mel and I discuss Apple's netbook possibilities and the ideal kitchen computer.

Happy Thanksgiving! I'm super thankful that I have been able to spend the last 13 months blogging for TUAW and interacting with all of you. On a more superficial note, I am also thankful for my Macs and all the cool stuff Apple products enable me to do.

The newest member of my Apple family is the Apple TV. Yesterday, I had the opportunity to talk to Avner and Andrew from boxee, the company behind the social media player of the same name. Boxee released an update earlier this week, but the next big version is set for December 4, 2008. Avner and Andrew were nice enough to answer my questions, share some details about the future of boxee and best of all, provide a link so that TUAW readers can join in the fun! If you want to try boxee on your Mac or Apple TV, enter your e-mail address at http://boxee.tv/tuaw and you should get an invite within 24 hours.

In the comments, on Twitter and via e-mail, many of you have asked questions about boxee, its limitations and its future. I took these questions and comments to Avner and Andrew, and here's what I got back.

On .MKV support for Apple TV

Boxee supports the .MKV container and if you are using a Mac mini, MacBook, iMac or Mac Pro, boxee can play back 1080p .mkv files without a problem. Apple TV is limited by its processor and GPU, and it maxes out playing back 420p and 720p .MKV content. I don't usually deal with .MKV, but a quick Google search turned up a lot of information about programs that can be used to convert files. Apparently, the PS3 has this same limitation.

Hulu performance

A number of users have complained about the quality of boxee's Hulu playback. I also noticed a decrease in quality after the latest update. The update on December 4 is going to address this. The big problem, for Apple TV owners, is once again the limitations of the hardware. Seeing as Apple TV's can stream HD content from iTunes (when downloading anyway), I think this is something that can be greatly improved, but it might take some time. Boxee is still in alpha and the goal is to enter beta sometime next year, so while I think the fact that Hulu is supported at all is fantastic, the Apple TV experience might take some time to fully evolve. If you are using a Mac for boxee playback, your performance will be much better.

On Tuesday, Phantom Fish released an update to Byline, its Google Reader-slash-offline browser app for iPhone and iPod touch.

Byline's developer, Milo Bird, has been hard at work since Byline 1.0 was released, making improvements to the app based on his users' feedback. Last week, Milo took some time out of his vacation to New York to sit down with us (virtually) and talk about Byline and the app development process.

Does Google make it easy to develop an app that interfaces with Google Reader?

Yes and no. The API for accessing Google Reader is straightforward and well-designed, so from a practical point of view it's quite pleasant to work with. However, it's not formally supported by Google, so there's no official documentation. The API has been around for years now and is in use by a large number of third-party apps, so there are several sources of unofficial documentation, but working out the nuances does involve fumbling around in the dark a bit.

As we recently showcased here at TUAW, filmmaker Dennis Liu's Mac-inspired video for the group The Bird And The Bee combines his love of music, filmmaking and the Mac to create a very entertaining and innovative piece of work. In fact, we liked it so much here at TUAW, that we decided we wanted to know a bit more about Dennis and his creative process.

I spent some time talking with the filmmaker recently and got some info on how he made the video, why he made it, what he hopes to gain from it and what's next for this very talented guy.

CHRIS ULLRICH: Tell me a bit about how you came up with the idea for the video? What inspired you to do it?

DENNIS LIU: I'm a 23 year old college grad trying to become a full-time director/creative. Right now, I'm a producer at an ad agency, but I've always had some ideas for Apple commercials and always wanted to shoot one. Apple has some of the world's finest advertising, and I wanted to play at their level.

The film industry is so competitive these days, that you really need to do something innovative and different to stand out, and I wanted to really make something that would get some attention from my peers. So the result was this viral video for my reel, Apple, and one of my favorite musicians - The Bird & the Bee.

For Apple, I figured it was a cool idea that shows the beauty, style, and most importantly - the function of Apple computers. People think they're really cool looking, and I totally agree, but they are also wickedly powerful machines.

So the video combines style and function.

The dream of remote system management from your handheld device -- like Dick Tracy's wrist radio, but for geeks -- has long enticed IT professionals. Who wouldn't rather be at the beach or the ballgame instead of chained to a laptop and network access in case something goes wrong? There are already RDC and SSH clients for Windows Mobile and Blackberry devices, but it sure seems like the iPhone would be great for this sort of thing... basic, simple system admin from wherever you happen to be, and on the world's coolest phone, what could be better?

That's what Virginia Tech sysadmin Josh Eckstein thought, and hence: Inco, the system management tool for iPhone. Inspired by a vacation (sans Internet access) where he needed to keep an eye on his servers, and complete with heads-up displays of processes and load, file/user controls and an SSH shell (all via MobileSafari, no need to jailbreak or install custom apps), Inco looks like a promising helper for the iPhone owner with rack-mounted gear back in the datacenter that needs monitoring.

The elevator pitch for Inco is "like a Green Beret for your computer: be able to get in, do your work, and get out, no hassle," says Josh. If that sounds good to you, the beta signup for Inco has begun over at getinco.com, and you can try it out for yourself; the eventual release will run you $39. Josh was kind enough to sit down with us for a quick chat about the current state of Inco and where he hopes to get the product in the near term.

After our interview about iToner last week, Ambrosia Software president Andrew Welch sat down with us again to talk about his company's newest product, WireTap Studio, which was released yesterday. WireTap Studio will supercede WireTap Pro allowing users not only to record any audio source on their Macs, but also to edit that recording in a lossless manner. As you can probably tell from the interview, Andrew is clearly excited about the product and expects it to make a big splash in the market.

As we mentioned last week, one of the most anticipated OS X applications in a long while finally hit the street when Pixelmator shipped version 1.0. We were fortunate enough to get the two brothers behind the application, Saulius (right) and Aidas Dailide, to contribute our latest TUAW Interview. In terms of their relative contribution to Pixelmator, Saulius is more focused on the UI, while Aidas provides most the heavy lifting on the back end. In this interview they discuss some of the thinking behind Pixelmator, where it came from, and what they are trying to accomplish.

As we reported yesterday, Ambrosia Software is working hard to get their iPhone ringtone maker iToner working again after it was broken by the iPhone 1.1.1 update. Last evening the president of Ambrosia Software, Andrew Welch, was kind enough to sit down with us (virtually, anyway) to comment on the iPhone update and iToner, as well as to share some of his outlook as a third-party developer more or less beholden to Apple's business decisions. I think he draws an important distinction between the sort of hacking that went into the actual third-party iPhone applications and what iToner does. Speaking as he does from long experience, I think he has an interesting perspective on the development of third-party applications in the Apple ecosystem.

As we mentioned yesterday, Gus Mueller and Flying Meat software just released Acorn, a new, relatively low-cost image editor for the Mac. We've interviewed Gus before with interesting results, so last evening we again (virtually) sat down with Gus to ask him a few questions about Acorn itself, the development process, his company, and a little of what the future holds.

As much love as we may have and hold for the iPhone, there's a substantial chunk of the market that is resistant to the siren call of this miraculous device: those of us with enterprise email accounts (Exchange or Lotus Notes/Domino) that don't want any part of this shiny yummy new world. This may not be the most serious pushback from enterprise users -- see Tom Yager's scathing review of iPhone for enterprise use for some genuine buzzkill -- but it's a sticky wicket. Yes, both Exchange and Domino can be accessed over IMAP for compatibility with the iPhone's Mail application, but in many BigCorpInc scenarios the IMAP access is blocked for security or performance reasons.

With this in mind, there's a tremendous appetite for a more suave method of accessing enterprise mail, not to mention the calendar and contact data that lies alongside those messages. We've seen the insinuation from Steve that "something's coming" in the next few weeks, and the rumored ActiveSync licensing deal, but only one company has announced a product for enterprise mail on the iPhone: Visto. Update: Commenter 'stickybit' passes along the Synchronica announcement, via iLounge -- that makes 2 companies.

Since the June 28th Visto press release was thin on implementation details of how Visto's solution would work, we've been eager to get more info, and now we have it. I spoke to Haniff Somani, Visto's VP/Chief Architect, earlier this week and got a preview of how Visto's solution will deliver corporate email to the cranky corporate iPhone users.