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Yoni Heisler

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Yoni Heisler's Latest Posts

iPad Air 2 review roundup

iPad Air 2 reviews started making the rounds yesterday and, as one might expect, the reviews are overwhelmingly positive. Below is a quick roundup from some of the more notable hands-on reviews. Brad Molen of Engadget: Strap on your seat belts, kids -- the iPad Air 2 is speedy. The irony is...

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First Apple Pay ad (from MasterCard) aired during yesterday's World Series game

The first nation-wide advertisement (or perhaps mention is more appropriate) for Apple Pay hit the airwaves yesterday during game one of the World Series. The ad was a MasterCard production, with a narrator stating that Apple Pay users are eligible for MasterCard's ongoing "Priceless Surprises"...

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What's Apple doing with the iPad Mini 3?

To say that Apple glossed over the iPad Mini 3 last week would be putting it mildly. All told, Apple spent exactly 35 seconds discussing the device. And with good reason, the iPad Mini 3 is essentially the same device as the iPad Mini 2, the lone enhancements being Touch ID and new color...

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MLB announces that Apple Pay will work at both World Series stadiums

Major League Baseball in recent years has been particularly receptive to new technologies, as evidenced by its forward thinking MLB.com At Bat app and its early support of digital ticketing via Apple's Passbook app. So with the World Series starting today, it's no surprise that the two...

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Long live the Mac! Apple posts all-time quarterly record in Mac sales

Apple's earnings results yesterday blew away analyst estimates. Yeah, yeah, what else is new? Apple also set a new iPhone sales record for the September quarter. Par for the course, really. Apple last quarter sold 5.5 million Macs, more than it's ever sold in any other quarter in company...

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Apple posts blockbuster earnings with $8.5 billion in profit and sales of 39.27 million iPhones

Apple today posted earnings results for its recent September quarter and blew past analyst estimates with profits of $8.5 billion on the back of $42.1 billion in revenue. For the quarter, Apple's EPS came in at $1.42, an impressive 20% increase year over year. Analysts on Wall Street were...

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Discover says it's "in discussions with Apple" to bring Discover cards to Apple Pay

Apple Pay is now out in the wild and the early reviews have thus far been positive, with the entire process working as seamlessly as Apple's demo video indicated. As it stands now, Apple Pay currently works with MasterCard, Visa, and American Express credit cards. And conspicuously missing...

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Eddy Cue on Apple Pay: "We have a lot of work to do, but it should be huge"

With Apple Pay launching today, Apple's Eddy Cue spoke briefly to the Wall Street Journal about some of the challenges faced by Apple's new mobile payments platform. For instance, while the 220,000 merchant locations that will accept Apple Pay at launch certainly sounds impressive, that figure...

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Apple reportedly wants to lower the price of Beats Music to $5 per month

Re/Code today adds more color to a previous report claiming that Apple is hoping to secure a lower monthly rate for its Beats Music app. According to the report, Apple is urging record labels to agree to a $5 monthly rate for all-you-can-eat streaming, a significant decrease from the somewhat...

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McDonald's CIO says decision to support Apple Pay was "not difficult"

With Apple Pay set to go operational across 220,000 merchant locations today, McDonald's CIO Deborah Hall-Lefevre recently explained why the ubiquitous fast food chain was so willing to be an Apple Pay partner at launch. In a recent interview with CIO, Hall-Lefevre articulated that because...

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