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Yoni Heisler

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Yoni Heisler's Latest Posts

2011 Samsung memo: Beating Apple is our #1 priority; Apple threat is "urgent"

Courtroom exhibits in the current Apple/Samsung trial show that Apple kept close tabs on Android. A Steve Jobs email from 2010, for example, has the Apple co-founder calling 2011 a year of "holy war" against Android. What's more, Phil Schiller was particularly frustrated with a slew of popular...

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Apple engineer Greg Christie talks about designing the iPhone for "normal people"

When Steve Jobs first unveiled the iPhone, he took some time to highlight what was then the current state of the smartphone market. In short, Jobs said that phones at the time were either easy to use and not very powerful, or were powerful but extremely confusing. The iPhone, Jobs promised, would...

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Internal Apple slide: "Consumers want what we don't have"

Re/Code was recently able to obtain a few slides from an April 2013 Apple presentation that Samsung presented into evidence last week. The slides show that Apple's sales team was well aware that smartphone growth had begun trending towards cheaper sub-$300 devices and larger screened devices. The...

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"Stunning" maps show that mobile Twitter usage in big cities primarily comes from iPhones

Patently Apple shared the above map this week that shows Twitter usage in New York and New Jersey broken down by smartphone device. The photo above clearly shows that the iPhone is the smartphone of choice in Manhattan, though there remains a small stronghold of financial types in Midtown who...

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2010 Steve Jobs email sheds light on product roadmap, mentions Apple TV with apps, subscriptions, and a "magic wand"

The great thing about these Apple/Samsung lawsuits is that it brings to the forefront a treasure trove of internal Apple information that we would otherwise have no access to. From never before seen iPhone prototypes to internal Apple emails, there's certainly no shortage of fascinating...

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Susan Kare, the brains behind the Mac's famous icons and fonts

As one of the original members of Apple's Macintosh team, Susan Kare played an integral role in determining the look and feel for the original Mac OS. Recently, Priceonomics ran an extensive and informative interview with Kare wherein she details some behind the scenes info regarding the design...

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Internal email shows Apple was worried about maintaining iPhone growth in face of cheaper and larger screened alternatives

Phil Schiller wrapped up his testimony today, but not before Samsung attorneys showed the jury an internal Apple email which shows that the company was keenly aware that maintaining iPhone growth going forward was fraught with challenges. According to Ina Fried over at Re/Code, the email in...

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Video shootout: Apple's Touch ID vs Samsung Galaxy S 5's fingerprint sensor

In July of 2012, Apple spent $356 million to acquire a mobile security firm called AuthenTec. A year later, the fruits of that acquisition manifested in Apple's Touch ID, the flagship feature on the iPhone 5s. Though Touch ID initially generated a bizarre circle of paranoia, folks have seemingly...

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Apple files motion protesting Samsung assertion that Apple doesn't practice patents at issue

Apple and Samsung have only been at it for a day and already the two companies are squabbling. In a motion filed earlier this afternoon, Apple expressed displeasure with the fact that Samsung, during its opening argument, asserted that Apple doesn't practice the patents it's asserting against the...

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Steve Jobs email: "2011: Holy War with Google"

Steve Jobs was never one to mince words, which makes recently released emails from the former Apple CEO not all that surprising. In documents that have come to light as part of Apple and Samsung's second California trial, the Wall Street Journal highlights a October 2010 email from Jobs, in...

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