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Yoni Heisler

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Yoni Heisler's Latest Posts

Apple fires back hard at news organizations for demanding to see Steve Jobs depo video

As anticipated, Apple has taken an extremely strong stance against a request from three news organizations to see the release of a videotaped deposition of Apple co-founder Steve Jobs. The deposition itself was conducted in April of 2011, a few months before Jobs passed. A motion from the news organ...

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News organizations fight to have tape of Steve Jobs video deposition released to the public

During Apple's ongoing iPod antitrust lawsuit, the plaintiffs introduced video testimony from Steve Jobs that was recorded in April 2011, a few months before his passing. Per Apple's request to the plaintiffs, Jobs' video footage has not been made public. Now comes word via CNET that a trio of ne...

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Looking at Apple Watch success through the lens of the digital camera revolution

When the Apple Watch hits store shelves, hopefully sometime this spring, it's going to be extremely fascinating to see how readily consumers take to the device. What makes the Apple Watch so intriguing from a market perspective is that there's still so much we don't know about the device. Con...

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MasterCard rolls out new Apple Pay commercial featuring Gwen Stefani

MasterCard today posted a new video touting the fact that iPhone 6 users who make Apple Pay transactions will find themselves eligible for the company's "priceless surprises" promotion, a sweepstakes that bestows unsuspecting customers with some pretty cool gifts such as concert tickets, shopping vo...

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Apple's new "spaceship" campus to feature $161 million auditorium and $74 million physical fitness center

As construction on Apple's brand new "spaceship" campus continues, we've gotten random updates here and there. Now, thanks to BuildZoom, additional tidbits about the building's interior have emerged. According to two building permits granted to Apple, the company's new campus building will in...

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In videotaped deposition, Steve Jobs talks DRM and dealing with record labels

Six months before he passed away, Steve Jobs sat down for a videotaped deposition to answer questions connected to Apple's ongoing iPod antitrust class action lawsuit. The lawsuit alleges that Apple improperly enacted measures to render songs downloaded from competing music services unplayable o...

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Judge rules that banks can sue Target over credit card breach; Value proposition of Apple Pay rises

A judge last week ruled that banks will be allowed to sue Target for negligence stemming from the retailer's gargantuan credit card breach from December of 2013. Nearly a year ago, Target disclosed that hackers, over a two and a half week period, made off with credit and debit card information f...

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Apple files motion to dismiss iPod antitrust lawsuit after plaintiffs' stories called into question

The iPod class action suit that went to trial this week may not run its course. As detailed by the New York Times, Apple has called into question whether or not the two named plaintiffs at issue actually purchased iPods during the relevant time period of the case. In a surprising turn on Friday,...

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Spotify promotion offers users 3 month premium subscription for just $0.99/month

With the rumor mill suggesting that Apple will bundle the Beats Music app into iOS early next year, the battle for music streaming supremacy will soon kick into high gear. As it stands now, there's no denying that Spotify, with 50 million active users and 12.5 million paying subscribers, has a s...

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Eddy Cue testifies: Apple once contemplated licensing its Fairplay DRM to competitors

With Apple's iPod class action lawsuit underway, Apple executive Eddy Cue took to the stand today and testified about Apple's implementation of DRM on iTunes music files back in the mid-2000s. Recall that the current suit alleges that Apple actively took measures to prevent songs purchased from ...

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