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Reality Absorption Field: NFC Not Fascinating Cupertino

The road to ubiquity is a rough one for most tech industry standards. Even when they become prevalent, it often is not long before a direct alternative or a general shift in the technology landscape comes along to try to bump them off the hilltop. For example, Wi-Fi is one of the most ubiquitous...

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Reality Absorption Field: The iPad triple

General: Conan! What is best in life? Conan: To crush your enemies, see them driven before you, and to hear the lamentation of their women. --Conan the Barbarian, 1982 A key reason for Apple's success has been that it has been more concerned with the customer experience than in trying to jostle...

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Reality Absorption Field: iPads in notebook's clothing

Apple's latest incarnation of the iPad turned out to be a distillation and refinement of what has defined the product. The Apple offering ships free of any keyboard connectors or covers in contrast to the Surface 2 and Nokia 2520 that vied for headlines with the iPad Air's introduction. With so...

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Reality Absorption Field: Why Microsoft was no Google part two

A previous Reality Absorption Field examined three ways in which Google has taken on Apple in ways that Microsoft never could. in this week's column, we'll look at three other ways that Google has distinguished itself as a more worthy Apple rival. Design Microsoft has made a lot of progress in...

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Reality Absorption Field: The Crusaders

Is technology made to serve consumers, companies or causes? When Apple introduced the Macintosh, it famously invoked Orwell's vision of 1984 to promote how its little beige box would stand in the way of IBM's hegemony. In the coming years and for reasons that had little to do with the Mac, IBM...

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Reality Absorption Field: Why Microsoft was no Google

In the height of the PC era, competition between Apple and Microsoft was of a vertically integrated creator of hardware and operating systems versus that of a dominant licensed operating system. In the smartphone era, Apple has expanded its degree of integration to include chip design, core apps,...

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Reality Absorption Field: Apple Shrugged

Like other public companies, Apple is judged by financial analysts on its ability to maintain and improve unit volumes and revenues, market share and margins. But since it would be difficult for Apple to substantially increase its share and profitability in many of its categories, what Apple is...

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Reality Absorption Field: From Passé to Pastels

If tradition and reported rumors prevail, September will likely mark the debut of iOS 7, which Apple characterizes as the biggest revision to its mobile operating system since the its debut. It includes a host of features that range from the nice-to-have (such as iTunes Radio and updates to...

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Reality Absorption Field: Apple's cloud comeback

Look closely at the moves of the three main consumer operating system vendors. Each has become infatuated toward expanding into a new area from its strength among the landscape of hardware, software and service. For Microsoft, which has long been strong in software and has gained strength in...

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Reality Absorption Field: To the third screen

What screens will Apple next attack? There's certainly been much hearsay and rationale for the company entering the smartwatch market. While its WWDC announcements were inconclusive as to Apple's move to build a televison, they certainly showed that Apple is now serious about addressing the viewer...

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