Ross Rubin

Ross Rubin's Latest Posts

Reality Absorption Field: Backups Capsule

by Ross Rubin (May 8th 2013 3:00PM)

Despite the great success and momentum of the iPad, the iPhone is still probably Apple's product that continues to receive the most attention by the broadest number of consumers as well as by investors. The smartphone slips easily into a pocket, accesses cloud from virtually anywhere, has a slick ...

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Reality Absorption Field: Making the top choice

by Ross Rubin (Apr 11th 2013 7:00PM)

Among Apple competitors, it's become fashionable to pay the company a backhanded compliment regarding iOS. Yes, the patter typically goes, Apple created a breakthrough platform back in 2007. However, the paradigm has now shifted to... something. In the case of BlackBerry, that something is a ...

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Reality Absorption Field: Apple's best product revision

by Ross Rubin (Mar 16th 2013 11:00AM)

Have you heard the news? There's this pretty successful Apple product -- starts with an "iP," ends with a "d" and has a vowel in the middle. And its average prices have dropped. Apple is (cue ominous music) doomed (cue evil cackle). Doomed, I say, repeating myself loudly so as to be heard above ...

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Reality Absorption Field: The Mac clone that wasn't

by Ross Rubin (Feb 25th 2013 8:00PM)

One could say that the Apple of the Michael Spindler era was like today's Apple in name only. However, even that is not quite true. (Apple dropped the "Computer" from its name just over six years ago.) In the mid-'90s, Apple had an aggressive if conflicted Mac cloning program. Beige boxes ...

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Reality Absorption Field: Forms without Apple function

by Ross Rubin (Feb 1st 2013 10:30PM)

The last Reality Absorption Field discussed how CES is relevant to Apple -- mostly through major standards milestones -- even though the company doesn't attend the annual confabulation. But CES can also be seen as a mirror that is held up to the world of device makers, even those that don't ...

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Reality Absorption Field: What happens in Vegas

by Ross Rubin (Jan 16th 2013 8:00PM)

A few years ago, a senior Apple executive was once told that, even though Apple did not exhibit at the annual Las Vegas spectacle that is the International Consumer Electronics Show, its presence seemed to linger in the arid air and in the clouded minds of many attendees. "We love that," he ...

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Reality Absorption Field: Peering into the crystal apple

by Ross Rubin (Jan 3rd 2013 4:00PM)

photo by carl.lacey2 | flickr Should auld iQuaintance be forgot and never brought to mind? Last year was a landmark year for Apple that saw significant leadership changes. Tim Cook has committed to preserve Apple's culture and seems committed to many of its fundamental tenets -- high-quality ...

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Reality Absorption Field: Apple's wireless way

by Ross Rubin (Dec 14th 2012 2:00PM)

While it was announced amidst the October departure of Scott Forstall, the news that Bob Mansfield would un-retire to oversee all of the company's semiconductor and wireless work didn't get as much attention. Obviously, we are moving toward an increasingly wireless future. The technologies ...

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Reality Absorption Field: The one-two punch (minus the two)

by Ross Rubin (Dec 6th 2012 11:00PM)

When Microsoft talks about getting into devices so that it can integrate hardware and software in a way that HP, Dell, Acer and others don't or can't, one does not have to ponder long which competitor it has in its sights. But you can't accuse Microsoft of copying Apple's clean product ...

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Reality Absorption Field: Navigating the return of Google Maps

by Ross Rubin (Nov 28th 2012 12:00PM)

When Apple's exiting iOS software chief forestalled the continuation of Google Maps as the default iOS location source in favor of the long-in-development Apple Maps, the crowd responded with its typical mix of adulation for the exceptional presentation quality of the forthcoming software and ...

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