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Yoni Heisler's Latest Posts

Apple releases "Powerful" new iPhone 5s ad

Apple yesterday released a new iPhone 5s ad dubbed "Powerful." Set to the Pixies song "Gigantic", the ad shuffles through a variety of vignettes which showcase the myriad of interest ways consumers are using the iPhone 5s. The tagline appropriately reads, "You're more powerful than you...

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Apple pokes fun at Samsung in new Earth Day advertisement

With Earth Day upon us today, Apple this week has touted a number of its more environmentally friendly initiatives. First up was a fascinating piece from WIRED highlighting Apple's efforts to reduce their carbon footprint. This was accompanied by a complete revamp of Apple's environmental page, a...

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Apple's first CEO was Michael Scott

One of the more common misconceptions about Apple is that the company's December, 1996 acquisition of NeXT ushered in Steve Jobs' second go-round as CEO. In reality, Jobs during his first stint at Apple held a few positions, but never served as the company's CEO. Over the course of Apple's 37...

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A&E, Lifetime, and the History Channel added to Apple TV

The rollout of additional channels to Apple TV continues. Earlier today, A&E, Lifetime, and the History Channel were all added to the Apple TV lineup, bringing a wide expanse of new viewing options to Apple TV users. TV lovers will undoubtedly be thrilled with the update. Note that of the top...

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Apple and Google battle to secure exclusive gaming titles from developers

In the latest instance of the ongoing battle for platform supremacy between iOS and Android, the Wall Street Journal reports that both Apple and Google are attempting to strike deals with popular game developers for platform exclusivity. The two Silicon Valley giants have been wooing game...

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Ahead of earnings, analysts anticipate uptick in Mac sales and slight downturn in iPad sales

Come Wednesday after the bell, all eyes will be on Apple's earnings report for the March quarter. While the key metric investors will be looking at the ever-critical iPhone sales numbers, it's just as important to keep close tabs on the health of the company's Mac and iPad sales. While the iPhone...

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Bloomberg joins the linkbait game with bizarre Apple/Samsung story

A recent Bloomberg story about Samsung "sticking it" to Apple shows that even reputable sites will sink to new lows in an effort to create a story out of nothing. In the world of tech writing, and Apple in particular, there are no shortage of linkbait headlines that house no substantive content and...

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Analysts chime in on Apple's Q2 2014 iPhone sales figures

With Apple's earnings report slated for next Wednesday, all eyes will be focused on how many iPhones the company sold during the quarter gone by. As the prime source of Apple's quarterly revenue and profits, iPhone sales are often looked at as a barometer for the company's financial health. That...

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Video Flashback: Steve Jobs and Scott Forstall following the intro of the iOS SDK

When Apple rolled out the App Store in July of 2008, it gave developers the ability to take an already revolutionary device like the iPhone and take it to unforeseen heights. While mobile apps up to that point were often clunky affairs that featured mediocre graphics, poor user interfaces, and...

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Why Apple likely won't make Yahoo the default search engine on iOS

Kara Swisher of Re/code yesterday published a story claiming that Yahoo CEO Marissa Mayer is working hard to hopefully convince Apple that it should replace Google as the default search engine in iOS with, wait for it... Yahoo. A number of Yahoo insiders I have talked to said her plan to pitch...

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