Yoni Heisler

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Yoni Heisler's Latest Posts

Apple R&D spending reached record levels last quarter

To say that Apple had a stellar holiday quarter would be an understatement. For the quarter gone by, Apple recorded just over $18 billion in profits, enough to make it the most profitable quarter in corporate history. But lest anyone think Apple is easing up on the throttle, the company remai...

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YouTube begins transition to HTML5 for default playback

YouTube announced yesterday that videos on the desktop website will now default to HTML5 when loaded. In other words, HTML5 is kicking Flash to the curb. So much for all the pundits and analysts who a) thought Apple abandoning mobile Flash was a strategic mistake or b) believed Apple would event...

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Apple destroys earnings estimates: Revenue of $74.6 billion on the back of 74.5 million in iPhone sales

Apple a short while ago posted its earnings results from its 2014 holiday quarter, and per expectations, the company handily destroyed analyst estimates across the board, delivering a quarterly profit of $18.0 billion and revenue of $74.6 billion On Wall St., analysts were anticipating revenue t...

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How Touch ID thwarted Motorola's plans to incorporate fingerprint technology on the Nexus 6

Apple's 2012 acquisition of the fingerprint technology firm AuthenTec reportedly thwarted Motorola's plans to incorporate fingerprint recognition into the Nexus 6. The news comes straight from former Motorola Mobility CEO Dennis Woodside who explained as much during a recent interview with The T...

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Apple is as "boring" as it's always been

Microsoft last week surprised the tech masses when the company unveiled a futuristic holographic headset called a HoloLens. The device is a prototype for the time being, but nonetheless got many folks in the tech world excited. Microsoft's own website boldly declares, "The era of holographic com...

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iPhone may have accounted for 50% of U.S. smartphone activations last quarter

Next week Apple will release its earnings from the 2014 holiday quarter and, per usual, the key figure analysts will be honing in on will be iPhone sales. By all accounts, the iPhone 6 and iPhone 6 Plus release has been a sweeping success. On Wall Street, most analysts are anticipating iPhone sa...

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31 years ago, Apple's iconic "1984" ad was broadcast nationally

31 years ago today, Apple's legendary "1984" commercial was broadcast nationally during Super Bowl XVIII. The advertisement, directed by the famed Ridley Scott, is to this day still considered one of the top commercials of all time. Over the years, the commercial won innumerable awards, includin...

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It's time to slow down the Apple Watch hype train

Over the past few months, we've seen a number of analysts predict how well the Apple Watch will sell, with some of the more optimistic takes claiming that Apple may sell upwards of 40 million units during the first 12 months of availability. Many analysts and pundits contend that the Apple Wa...

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A developer's perspective on the benefits of incorporating Apple Pay within apps

A few months in, we're starting to finally some some interesting metrics relating to Apple Pay. Just last week, for example, Bank of America disclosed that over 800,000 customers have already activated approximately 1.1 million credit cards via Apple Pay. Aside from the inherent security bene...

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Developers behind Overcast and Monument Valley release iOS sales figures

Since the inception of the App Store, Apple has doled out over $25 billion to developers. No wonder many folks make reference to the "App Store economy". While mere participation in the App Store is by no means a guarantor of success, it's always interesting to take a look at some App Store s...

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