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Yoni Heisler

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Yoni Heisler's Latest Posts

Apple and others reach settlement agreement in anti-poaching class action suit

The anti-poaching class action lawsuit that embroiled a number of high profile tech companies has come to an end. The New York Times reports that Apple, Google, Intel, and Adobe all reached settlement agreements with the plaintiffs party to the dispute. Terms of the settlement were not...

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Tim Cook calls mobile payments an "interesting area" in new WSJ interview

In the wake of Apple's stellar earnings report, CEO Tim Cook sat down for a brief interview with the Wall Street Journal. Echoing a sentiment he put forth during the company's earnings conference call, Cook explained Apple's underlying goal is to release the best products as opposed to rushing...

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Tim Cook says Apple is "on the prowl"; acquired 24 companies in the last 18 months

During Apple's earnings conference call yesterday, an analyst pointed out that companies like Google and Amazon are increasingly diversifying their business while Apple doesn't seem to be following suit. The analyst subsequently asked about Apple's business philosophy and laser like focus given...

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Apple announces 7-1 stock split, dividend increase, and expanded captial return program

Apple today released its earnings results from its second fiscal quarter of 2014, posting revenue of $45.6 billion and EPS of 11.62 in the process. Overall, iPhone sales came in stronger than expected while iPad sales came in weaker than expected. Alongside its earnings report, Apple today also...

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Apple releases "Powerful" new iPhone 5s ad

Apple yesterday released a new iPhone 5s ad dubbed "Powerful." Set to the Pixies song "Gigantic", the ad shuffles through a variety of vignettes which showcase the myriad of interest ways consumers are using the iPhone 5s. The tagline appropriately reads, "You're more powerful than you...

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Apple pokes fun at Samsung in new Earth Day advertisement

With Earth Day upon us today, Apple this week has touted a number of its more environmentally friendly initiatives. First up was a fascinating piece from WIRED highlighting Apple's efforts to reduce their carbon footprint. This was accompanied by a complete revamp of Apple's environmental page, a...

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Apple's first CEO was Michael Scott

One of the more common misconceptions about Apple is that the company's December, 1996 acquisition of NeXT ushered in Steve Jobs' second go-round as CEO. In reality, Jobs during his first stint at Apple held a few positions, but never served as the company's CEO. Over the course of Apple's 37...

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A&E, Lifetime, and the History Channel added to Apple TV

The rollout of additional channels to Apple TV continues. Earlier today, A&E, Lifetime, and the History Channel were all added to the Apple TV lineup, bringing a wide expanse of new viewing options to Apple TV users. TV lovers will undoubtedly be thrilled with the update. Note that of the top...

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Apple and Google battle to secure exclusive gaming titles from developers

In the latest instance of the ongoing battle for platform supremacy between iOS and Android, the Wall Street Journal reports that both Apple and Google are attempting to strike deals with popular game developers for platform exclusivity. The two Silicon Valley giants have been wooing game...

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Ahead of earnings, analysts anticipate uptick in Mac sales and slight downturn in iPad sales

Come Wednesday after the bell, all eyes will be on Apple's earnings report for the March quarter. While the key metric investors will be looking at the ever-critical iPhone sales numbers, it's just as important to keep close tabs on the health of the company's Mac and iPad sales. While the iPhone...

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