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Yoni Heisler

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Yoni Heisler's Latest Posts

Microsoft ramping up its anti-Apple ad blitz

With the holiday shopping season just around the corner, Microsoft's anti-Apple ad blitz is slowly but surely picking up steam. Over the past two-and-a-half weeks, the folks up in Redmond have released three commercials which poke fun at the iPhone and, somewhat curiously, the MacBook Air. As...

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Apple rolls out two new subpar iPhone ads: "Gamers" and "Reservations"

Apple yesterday began airing two new iPhone ads, one dubbed "Gamers" and another called "Reservations." Like previous iPhone 6 ads, Apple's new commercials are voiced by Jimmy Fallon and Justin Timberlake. And while these ads are slightly better than what we've seen before, I still find them sur...

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Samsung reportedly mulls leadership change amidst disappointing Galaxy S5 sales

Samsung's mobile division is in trouble. Consumer interest in the company's newest smartphones is falling hard and fast, and with it, profits are declining precipitously. This past October, Samsung divulged that profits from their mobile division plummeted by 74% year over year. Company-wide, pr...

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Streams from apps like Spotify and Beats will soon be included in the Billboard 200

Highlighting the growing influence of streaming on the music industry, the New York Times last week reported that music streams from sites like Spotify and Beats will, for the first time, be included in the calculation of the Billboard 200. In addition, Billboard will also include digital track ...

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Judge Cote approves Apple's proposed $450 million settlement agreement in e-book antitrust case

At long last, the ongoing legal drama surrounding Apple's e-book antitrust violations is seemingly behind us. Reuters reports that Judge Denise Cote recently approved a proposed US$450 million settlement agreement that will see Apple fork over cash to upwards of 23 million consumers provided tha...

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Corning unveils Gorilla Glass 4; twice as tough and less prone to shattering

Corning, which supplies Apple with millions of durable iPhone screens every year, announced yesterday the impending arrival of Gorilla Glass 4. Gorilla Glass 4 may not be as scratch-proof as sapphire, but it's just as well because cracked iPhone screens are arguably more problematic than scratch...

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New report details GTAT's operational ineptness and technical problems with sapphire production

In the wake of GT Advanced Technologies' bankruptcy filing, the company has been more than outspoken about the headaches it endured as a result of its its failed partnership with Apple. From calling its contract with Apple "oppressive and burdensome" to accusing Apple of engaging in "bait and swi...

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John Gruber: Next-gen iPhone may feature "the biggest camera jump ever"

The original iPhone camera was nothing to write home about. Even at the time of its release, photo quality on the original iPhone lagged behind a number of competing smartphones. Today, the story is much different. Today, photo quality on the iPhone is arguably best in class and Apple, understanda...

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Apple planning to bundle Beats Music app into iOS early next year

The Financial Times is reporting that Apple plans to bundle the Beats Music app into iOS sometime early next year, perhaps as early as March. Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on ...

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Apple planning to repurpose GTAT plant in Mesa, Arizona

Apple and GTAT's sapphire partnership came to abrupt and somewhat dramatic halt when GTAT filed for bankruptcy shortly after the iPhone 6 unveiling. As a direct result, upwards of 700 employees who worked at GTAT's Mesa, Arizona plant lost their jobs. Now comes word via Bloomberg that Apple has p...

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