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Yoni Heisler

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Yoni Heisler's Latest Posts

Why 9:41 AM is always the time displayed on iPhones and iPads

If you've ever paid close attention to Apple's advertising materials, you may or may not have noticed that the time depicted on Apple's products is always 9:41 AM. Apple's affinity for 9:41 AM is evident across much of the company's product line. For example, below is a current snapshot taken...

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Billboard claims iTunes Radio isn't the hit Apple was hoping for

The debut of iTunes Radio last summer signaled a fundamental shift in Apple's music strategy. First and foremost, iTunes Radio was Apple's not-so-subtle acknowledgment that the musical landscape that framed Steve Jobs' oft-repeated line about consumers wanting to own their music had...

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Apple refuses to join Intellectual Ventures' new patent acquisition fund

Intellectual Ventures is a patent holding company that's often referenced as an example of widescale and aggressive patent trolling. Co-founded by former Microsoft CTO Nathan Myhrvold, Intellectual Ventures likes to spin its business model as creating a net benefit for the tech industry, a...

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Don Melton on Steve Jobs and other news from April 10, 2014

Former Apple engineer Don Melton posted a heartwarming and fascinating post late on Thursday highlighting his memories of working with Steve Jobs. The entire post is well worth reading in its entirety as it provides a more up-close and personal glimpse into a side of Jobs that doesn't often get a...

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Apple confirms: Longtime iPhone software engineer Greg Christie to retire

Originally reported by 9to5Mac, Apple today confirmed that longtime software engineer Greg Christie will be leaving the company. At Apple, Christie served as the Director of Human Interface. In a statement provided to Tim Bradshaw of the Financial Times, Apple said: Greg has been planning to...

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Apple reportedly testing new Maps feature to notify users of fixed problems

Apple has begun testing a new notification feature in its Maps app, according to a recent report from MacRumors. The report relays that some users who have reported erroneous mapping data to Apple are being presented with a notification option wherein they can elect to be notified when the issue has...

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New emails highlight Phil Schiller's frustration with Apple's ad agency

Apple and Samsung's ongoing trial continues to provide all sorts of interesting tidbits of information. While we previously described how Apple exec Phil Schiller expressed concern over Samsung's anti-Apple advertising efforts, Business Insider earlier today unearthed an email string showing just...

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2011 Samsung memo: Beating Apple is our #1 priority; Apple threat is "urgent"

Courtroom exhibits in the current Apple/Samsung trial show that Apple kept close tabs on Android. A Steve Jobs email from 2010, for example, has the Apple co-founder calling 2011 a year of "holy war" against Android. What's more, Phil Schiller was particularly frustrated with a slew of popular...

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Apple engineer Greg Christie talks about designing the iPhone for "normal people"

When Steve Jobs first unveiled the iPhone, he took some time to highlight what was then the current state of the smartphone market. In short, Jobs said that phones at the time were either easy to use and not very powerful, or were powerful but extremely confusing. The iPhone, Jobs promised, would...

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Internal Apple slide: "Consumers want what we don't have"

Re/Code was recently able to obtain a few slides from an April 2013 Apple presentation that Samsung presented into evidence last week. The slides show that Apple's sales team was well aware that smartphone growth had begun trending towards cheaper sub-$300 devices and larger screened devices. The...

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