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Yoni Heisler

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Yoni Heisler's Latest Posts

Comparing Apple's diversity report to the rest of the tech industry

In case you missed it, Apple yesterday released a report detailing employee diversity across the company. Apple's diversity report comes hot on the heels of a number of other big name tech companies that similarly released data breaking down employee positions across gender and ethnic lines. With...

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Samsung rolls out anti-iPhone "Wall Huggers" ad campaign to airports

A few weeks ago, Samsung rolled out a decently funny anti-iPhone ad titled "Wall Huggers." The commercial effectively takes shots at the iPhone for having poor battery life, forcing users to constantly search for outlets to plug in their phones. In stark contrast, the commercial tells us, stands...

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Apple releases diversity data; 70% of employees are male and 55% are white

Following in the footsteps of other high-tech companies, Apple today released a report detailing employee diversity across the company. Some of the more noteworthy data includes the following information compiled from Apple's 98,000-strong employee base. Overall, 55% of Apple employees are...

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Don't worry, Apple has App Store curation under control

Jean-Louis Gassee's suggestion that Apple should abandon its App Store algorithms and rely instead on human curation entirely is well-intentioned, but flawed. It also ignores the tremendous amount of curation that already exists on the App Store today. Gassee writes in part: Instead of using...

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The old Google TV remote Apple uses as an example of design gone wild

In case you missed it yesterday, Brian X. Chen of The New York Times penned a short but sweet profile on Apple University, the internal education program at Apple where employees and executives can learn about important business decisions (and their repercussions) in Apple history. One of the more...

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Making a case for App Store curation

With over 1.2 million applications to choose from, it's hard to dispute that the App Store suffers from a discoverability problem. The degree to which the problem needs urgent addressing from Apple, however, remains an ongoing debate amongst developers and tech observers. Yesterday, former Apple...

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New York Times profiles Apple University, Apple's secretive internal training program

The New York Times today has a moderately informative profile on Apple University, the internal program set up by Steve Jobs with the express aim of teaching executives and employees the dynamics that make Apple, well, Apple. The program highlights many of the rubrics which Jobs felt were key to...

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Judge Lucy Koh rejects proposed settlement stemming from Apple's anti-poaching class action lawsuit

Judge Lucy Koh today rejected a proposed settlement agreement that Apple and a number of other prominent high-tech companies entered into as a result of a class-action suit stemming from anti-poaching agreements entered into during the mid-2000s. Under terms of the initial settlement agreement,...

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Apple adds Beats accessories section to its online store

With Apple's $3 billion acquisition of Beats now officially a done deal (having received both European and U.S. regulatory approval just last week), Apple is moving quickly to more prominently feature the company's products on its website. Earlier today, Apple updated the accessories section of...

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A "Find my iPhone" story out of Scotland ends in an iPhone thief's death

The typical "Find my iPhone" story tends to have a heartwarming aspect to it; someone has their iPhone stolen, whereupon they use "Find my iPhone" to track down the thief and reclaim ownership of what is rightfully theirs. And just this week, we happened to cover a story detailing how the feature...

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