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Yoni Heisler

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Yoni Heisler's Latest Posts

Samsung releases yet another anti-iPhone ad dubbed "Screen Envy"

Well, you gotta hand it to Samsung -- they sure are persistent. Earlier today the number one purveyor of Android handsets released yet another anti-iPhone ad dubbed "Screen Envy." As the title implies, the commercial puts down the iPhone for having a much smaller screen than the flagship Galaxy...

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Spotify CEO thinks Apple's Beats deal is more about branding than streaming music

Apple's US$3 billion acquisition of Beats this past May sparked a myriad of different conversations about what the company was trying to accomplish with the deal. While many, including myself, believe that Apple is primarily interested in Beats' subscription music service (the hardware business is...

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Apple releases iOS 8 beta 4 with new "Tips" app

Apple earlier today released the fourth iOS 8 beta which can be downloaded over the air or via Apple's developer website. While specific iOS beta releases aren't always all that noteworthy, the latest iOS 8 beta includes a Tips app that provides users with, you guessed it, handy tips and tricks...

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What the analysts expect from Apple's upcoming earnings report

After the bell tomorrow, all eyes will be on Apple and its fiscal third quarter earnings report. The last time Apple reported earnings, it impressed Wall Street with iPhone sales figures and revenue that came in much higher than folks were anticipating. Will Apple once again be able to blow Wall...

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Why the Mac was left out of Apple and IBM's landmark agreement

Fredrick Paul of Network World last week wrote that the conspicuous absence of the Mac from Apple and IBM's landmark partnership agreement represents a huge squandered opportunity for Apple. At the same time, leaving the Mac out of the IBM/Apple partnership removes the pressure on Microsoft's...

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Amazon unveils iOS-compatible Kindle Unlimited service; all the books you can read for $10/month

With subscription plans for music having taken hold in recent years, Amazon figured it might as well get in on the action and roll out a similar service for e-books. Earlier today, the online retailing giant announced Kindle Unlimited, a new service that lets users read anything and everything...

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Tim Cook does 80% of his work on an iPad

Certainly one who practices what he preaches, Tim Cook told the Wall Street Journal this week that he does 80% of his work on an iPad. Apple Chief Executive Tim Cook says he does 80% of the work of running the world's most valuable company on an iPad. "There's no reason why everyone shouldn't...

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Bill Campbell steps down from Apple board, replaced with BlackRock's Sue Wagner

Apple announced today that longtime board member Bill Campbell is stepping down after 17 years of service. In his place steps in Susan Wagner, the co-founder of the global investment management company BlackRock. "Sue is a pioneer in the financial industry and we are excited to welcome her to...

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Apple's deal with IBM is a strategic strike in a larger war

Earlier this week, Apple and IBM struck a landmark deal wherein the two tech giants will, amongst other things, cooperate on creating apps and pushing iOS even further into the enterprise. As one would expect, the deal generated a tremendous amount of ink from folks who think the announcement is...

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Apple conditionally agrees to $450 million settlement in e-book price fixing suit

Apple's ongoing e-book antitrust saga has been nothing short of a headache. Accused of colluding with publishers to artificially raise the price of e-books, Apple had the opportunity to settle the matter early on and avoid a trial altogether. But as Tim Cook explained, Apple felt it did nothing...

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