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The Verizon pre-orders kicked off about 10 minutes early, giving some folks a head start on the competition.
The App Store went down in advance of the Verizon iPhone 4 launch and was up and running right around the 3 a.m. mark.
Apple was selling the iPhone 4 for US$50 less than Verizon with a US$599 price tag for the 16 GB model and a $699 price for the 32 GB version.
Full retail customers may be surprised to find out Verizon was charging $50 more than Apple for the iPhone 4.
During the checkout process, Verizon requires you to select your plan options including data, insurance, and more.
Apple had a hook into Verizon's customer database and customers had to enter in their salient information prior before they begin the pre-order process.
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