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The cover looks just like... the cover of the regular magazine. Imagine that. But before you see this, you're treated to a short video clip with Andy Samberg and the kitten.
Some of the ads are more compelling than the magazine's content. In this interactive ad, you're asked to "find" four Lexus cars that are hidden in the photo. You can then post bragging rights on your Facebook page. Is your life really that pathetic?
Awww. Who doesn't love comedians and kittens? This is part of the movie that plays when you launch the magazine app.
Dasani wants you to find a hidden bottle cap. There seems to be a theme here. It's "Where's Waldo" for supposedly adult readers.
This is one of the short articles in the issue. It shows a short movie when you "tap the airplane." Is "Pat the Bunny" next?
In this post, they're talking about why ads seem so darned LOUD. You get to play back a 30-second ad in its normal state and "sweetened" for TV. This is where interactivity makes sense.
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