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Slices of Apple episode 3: Customer Service

In episodes one and two of Slices of Apple, we looked at where Apple came from. We toured the crucible of design and engineering that forged Silicon Valley, and examined the fall of a titan in the 1990s when Apple devalued its brand before Steve Jobs returned. In this episode we'll look at the...

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Slices of Apple episode two: Back from the brink

In this episode we discuss Apple's dalliance with clones, Steve Jobs founding NeXT and the return of Jobs to Apple. In the next episode we'll interview a call center rep, a former Apple Genius and our own Steve Sande. It's the first of our interviews, and we'll discuss how sincere Apple is when it...

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New Microsoft Surface Pro 3 ads target the MacBook Air

Microsoft today launched three new ads for its Surface Pro 3 tablet that compares the device to Apple's MacBook Air. The MacBook Air is featured prominently in all three ads, appearing side-by-side to a Surface Pro 3 equipped with a keyboard and stylus. The ads focus on how the Surface Pro 3 is...

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Welcome to Slices of Apple, an inside look at what makes Apple great

Fridays on TUAW just got more interesting. Every Friday over the next three months we'll run an episode from Slices of Apple, a documentary about some of the people, tools and processes inside Apple, Inc. We've got some great stories to tell that are not only interesting, but can actually help...

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YouTube Find: How Find My iPhone saved an injured hiker's life

You often hear how Find My iPhone helps locate a stolen to lost handset, but a recent story from Washington's KIRO 7 TV reveals how the service can save someone's life. In this case, the app was the key factor that helped locate of a lost and injured hiker who was hiking at the popular Alpental...

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Navdy gives your car an iPhone-linked HUD

We love our cars, and we love our iPhones, but sometimes we don't love them so much together. Navigation and entertainment apps provide a wonderful road trip experience, but controlling those apps by touch or by voice is tougher -- and more dangerous -- than it should be, even using clever clips...

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How to assemble an iPad the Conan O'Brien way

Conan O'Brien's Team Coco DIY series recruits comedic actor Matt Walsh to show you how to assemble your own iPad using only household items. One word of caution -- don't try this at home. Save it for the garage. ...

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YouTube Find: The ridiculous lengths people will go to just to destroy an iPhone

Ever look at a 100-ton train and wonder what would happen if your iPhone happened to be on the rail when the locomotive was passing by? You don't have to consider that scenario any longer now that the folks from TechRax have recreated it for us by placing an iPhone 5s on a rail, setting the tape...

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Microsoft takes shot at Siri in new ad

Microsoft's Cortana voice assistant is an impressive addition to the company's Windows Phone software, and while Siri's update in iOS 8 will likely give Apple's digital gal the edge once again, Cortana has the lead at the moment. Microsoft decided to take advantage of its current "window" of...

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Filmmaker reminds us that portrait video still matters

People often roll their eyes at portrait video -- not only does it fail to capture the entire field of view, it also is the hallmark of an iPhone noob. This recording technique is so maligned that there even are iOS apps that force the camera into horizontal recording mode regardless of the...

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TUAW TV Live: The penultimate episode

It's the penultimate TUAW TV Live, one of your last chances to watch the hosts talking about everything in general and nothing in particular. Today we'll talk a bit about the OS X Yosemite general public beta (and things to watch for), the WSJ "rumor news" of Apple supplier orders for...

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YouTube Find: Watch the amazing healing of a facial injury in this daily iPhone selfie video

This "selfie a day" photographer had the unfortunate experienced of being "glassed" a few months into his daily photo project. From that day forward, his selfies took on new meaning as they documented his terrible facial injury, the resulting scar and his eventual transformative healing. The...

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Apple's latest commercial promotes MacBook Air as the 'the notebook people love'

Apple released a new commercial, titled "Stickers," that showcases the MacBook Air. Tagged with the slogan "the notebook people love," the advertisement profiles the different ways people make the MacBook Air their own by personalizing it with a variety of stickers. The 30-second spot also...

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TUAW TV Live: Counting down the days

As TUAW Talkcast listeners and Ask TUAW Live viewers already know, all of the TUAW podcasts -- video and audio -- will be ending by July 31, 2014. That means that including today, we have just three more chances to get together. So drop everything and watch today's show, OK? We have some...

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YouTube Find: Recycle an old magazine into a colorful iPad case

If you are looking for an inexpensive way to add some color to your iPhone or iPad, you should check out this DIY case from Karen Kavett of Karen's Crafts. Not only does it look great, it's also simple to make and easy to customize. ...

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