AdamLishinsky Articles on TUAW - The Unofficial Apple Weblog

How Apple tests product packaging

by Steven Sande (Jan 24th, 2012)

We all know just how obsessive Apple is about the little things. Scott Forstall, Apple's VP of iOS software, has mentioned that he uses a photographer's loupe to make sure that every pixel on the iOS interface is "just right." Now an upcoming book opens the door on a secret room at Apple HQ where ...

Inside Apple describes Scott Forstall as Apple's CEO-in-waiting

by Steven Sande (Jan 17th, 2012)

Apple CEO Tim Cook is an excellent business manager and responsible for much of the company's success in low-cost manufacturing and skinny inventories. But as we saw with Cook's first product announcement on October 4, he lacks a lot of the charisma that marked the Steve Jobs era. A new book is ...