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There's something very disturbing about this Apple service shop ad

I don't want to say Macland -- an Apple shop in downtown Reykjavik, Iceland -- has a poor advertising strategy, but if they're relying on ads like this to get foot traffic in the door, they might want to rethink things a little bit. Then again, I'm not Icelandic, so perhaps I just don't have a...

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Apple releases two new TV ads for the iPhone 6 and 6 Plus

Along with its announcement for the iPhone 6 and the 6 Plus, Apple released two new television ads for the iPhone 6 and iPhone 6 Plus on its YouTube channel. One ad, "Duo," focuses on the outer aesthetics of the devices, showcasing the pair being used in a side-by-side comparison. The other ad,...

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Apple is about to introduce full screen ads to your iOS device

Apple has formally announced two new ad formats for the iAd platform that will make ignoring advertising harder than ever. Developers can now include full-screen interstitial banner ads and pre-roll video ads within their apps. Thanks to the sizes of these ads, each will take over your entire...

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What the deceptive Samsung "wall-hugger" ad doesn't tell you

I have to admit that of all of Samsung's TV ads, I kinda like the "wall-hugger" ad seen below. It's funny, and quite realistic if you've ever walked through an airport and seen people desperately seeking a charge before they get on their flights. While watching the ad the other day, I noticed that...

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Apple unveils pair of new, more personal "Your Verse" ads

Following its previous "Your Verse" video ads -- which are closer to micro-documentaries than the TV spots you're used to seeing -- two new stories have been given the Apple treatment. The first, titled "Striking a new chord," follows a musical duo called Yaoband and how the pair uses Apple's...

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Every iPad ad, reviewed and ranked

The thing about Apple ads is that even when they're bad, they're usually still good. Compared to the marketing efforts of Apple's peers, the company's TV commercials have been pretty much golden since the early 2000s. And some of the best ads Apple has ever released are for the market-defining...

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I searched for all 74 of the stickers in Apple's new ad so you don't have to

Putting stickers on your MacBook is cool. I know this because the majority of you told me you're totally cool with it in a recent poll. Oh, and also because Apple just ran a TV ad showing just how amazing your MacBook can look with a little bit of vinyl applied. If you saw something you liked on...

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New iPhone ad touts parenting features of iPhone

Apple on Sunday rolled out a new commercial for the iPhone 5s entitled "Parenthood." There's no Steve Martin cameo but it does feature several heartwarming family interactions while showcasing a few kid-oriented iOS apps. The commercial concludes with Apple's recent tagline -- "You're more...

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iOS 8 Safari can block ads from automatically redirecting to the App Store

One of the most frustrating aspects of the modern mobile internet is advertising that kicks you off the webpage you're on and forces you into the App Store. Oftentimes websites -- including TUAW -- aren't even aware that their ads are doing this obnoxious and vile act until it's too late and...

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Apple patches Heartbleed for base stations and more news for April 23, 2014

A stunning new iPhone 5s campaign and safer AirPort base stations are in the news today. Apple has created a fantastic new iPhone film and accompanying micro-site. Entitled "Powerful," it features six impressive apps being used on the iPhone 5s: Star Walk, Instant Heart Rate, Word Lens,...

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I'd probably really enjoy this game if I could get past the ads

My intention was for what I'm writing right now to be a review of the new iOS game Small Fry. It's a game about a cute little fish that you have to navigate through the sea and air and it initially caught my eye because I have a serious addiction to Fish Out Of Water. But instead of writing about...

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Facebook enables auto-playing News Feed videos in iOS app

Facebook has updated its iOS app with a new "feature" that auto-plays videos in a user's News Feed. With the just-released Facebook version 6.8 for iOS, any time a user scrolls through their News Feed and comes upon a video, it will auto-play instead of only playing when the user has tapped on it....

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Apple hires radio sales exec Michael Pallad to work on iTunes Radio

AdAge reports that Apple recently hired former Cumulus Media executive Michael Pallad to take charge of ad sales for Apple's fledgling iTunes Radio service. While at Cumulus, Pallad served as the company's VP of sales. Mr. Pallad will report into the iAd organization led by VP and former Yahoo...

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Hunter S. Thompson's '90s Macintosh ad is exactly what you'd expect it would be

The '90s were a wonderfully odd time for advertising. We had beer-shilling frogs, parents who couldn't understand Bubble Tape and hoards of gangs armed with Nerf weapons prowling screens everywhere. But most importantly, subversive icons of the counterculture could be used to sell...

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Twitter will use a ton of your mobile device info for targeted ads, hooray!

We all love ads (no we don't) and if there's one thing we love even more than random ads (which we don't love), it's ads that are very clearly targeted at our mobile devices because a social network (which we trusted) is using our device info against us (which is pretty lame), right? In a blog...

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