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App usage doesn't drop during Super Bowl -- except during halftime

by Mike Schramm (Feb 8th, 2012)

Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last ...

Should Apple have advertised during the Super Bowl?

by Megan Lavey-Heaton (Feb 7th, 2012)

Mashable's Lance Ulanoff raises the question of whether Apple should have advertised during Super Bowl XLVI. He points out that 28 years after the debut of the "1984" commercial that Apple sat on the sidelines and allowed its rivals to mock it during the most-watched show in U.S. television ...

iPads invade Super Bowl parties

by Mike Schramm (Feb 6th, 2012)

I've talked quite a bit before about the growing "second screen" phenomenon, where iPads and other mobile devices are used as a second screen while either working on another computer or watching television. And with the biggest event on television yesterday, there was likely a lot of "second ...

Apple brings in former Adobe VP to help out iAd

by Mike Schramm (Jan 4th, 2012)

Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either ...

Apple ad: Santa Siri hits the airwaves

by Michael Rose (Dec 18th, 2011)

The concept is well-worn. The character is familiar. Even the final joke is telegraphed. But there's no way around it: this Santa Siri TV ad is a winner. ...

Apple releases "Share the Fun" iPod touch ad

by Kelly Hodgkins (Nov 28th, 2011)

Apple released a new commercial that debuted right before the Thanksgiving holiday break. The ad showcases the iPod touch and all the fun you can have when you share photos, messages and more with your iPod-owning friends. It's obviously targeting younger people who don't have an iPhone and ...

Apple launches three new iPhone 4S ads

by Chris Rawson (Oct 30th, 2011)

Apple has kicked its iPhone 4S ad campaign into high gear with three new commercials featuring Siri, the new 8 megapixel camera, and integration with iCloud. All three ads are available on Apple's official YouTube channel, and they're also embedded below for your viewing pleasure. The new ...

Adweek calls Jobs the 'greatest marketer of the age'

by Mike Schramm (Oct 13th, 2011)

AdWeek has written up a nice long retrospective on Steve Jobs and his work, and understandably, they're in awe of the man and what he's done with his company. Jobs wasn't just a genius in terms of building computers and crafting quality, he was also brilliant at making sure that he always set ...

Travel ads doing especially well on the iPad

by Michael Grothaus (Sep 28th, 2011)

AllThingsD has an interesting report on the boom of travel ads in the last year. Mobile ad network Greystripe has seen travel-related mobile ad campaigns grow by 50% this past year. While researching why, they found the iPad has a lot to do with it. Greystripe found that a whopping 91% of iPad ...

Survey: 41% of smartphone users set to buy iPhone 5

by Mike Schramm (Sep 28th, 2011)

Ad network InMobi has been asking its customers what they think of the rumored upcoming iPhone 5 (purportedly to be announced at the event in Cupertino next week), and as you might imagine, the response is overwhelmingly positive: 41% of current mobile customers in North America say that yes, ...

New AT&T iPhone ad re-touts ability to "talk and surf" simultaneously

by Kelly Hodgkins (Sep 12th, 2011)

After several years as the exclusive carrier of the iPhone, AT&T has been seeing some competition from Verizon (and soon, rumor has it, Sprint). In its latest network television advertisement, AT&T uses a family-oriented theme to point out one major advantage the GSM carrier has over ...

Apple's most popular ad online isn't "Think Different" or "1984"

by Dave Caolo (Aug 26th, 2011)

Much of Apple's advertising is as iconic as its devices and even people. But which is the most popular online? Research firm Visible Measures says it has the answer. Many people remember 1984, the Ridley Scott-dircted TV ad that aired on January 22, 1984 during the third quarter of Super Bowl ...

Apple updates malware definitions to address fake Flash player trojan

by Mike Schramm (Aug 12th, 2011)

Apple's updated an entry in the anti-malware files of OS X to lock down a trojan that pretends to be a Flash player installer, but actually hijacks users' search results. The trojan is known as "OSX.QHost.WB.A," and claims to install Flash, but instead redirects Google results to an IP in the ...

Hulu Plus app tweaked oh-so-slightly to comply with Apple rules

by Mike Schramm (Jun 20th, 2011)

Hulu made a subtle change to its iPad app this weekend, cutting off that bottom line you can see in the screenshot above. Yes, per Apple's rules on charging for in-app subscriptions, Hulu can't actually link to its own site to promote its own subscription service for video streaming of TV ...

Microsoft wants buyers to 'do the math' and select a netbook over a MacBook Air

by Mel Martin (May 6th, 2011)

As Ronald Reagan once famously said, "There you go again." Microsoft has unleashed some new ads in Canada that suggest if you buy a PC laptop instead of a Mac you can use the money you save to take a trip to Hawaii. Saving money? That sounds good... until you look at the comparisons. ...