Back to Mobile View

Skip to Content

Tag: Ads

I'd probably really enjoy this game if I could get past the ads

My intention was for what I'm writing right now to be a review of the new iOS game Small Fry. It's a game about a cute little fish that you have to navigate through the sea and air and it initially caught my eye because I have a serious addiction to Fish Out Of Water. But instead of writing about...

Continue Reading

Facebook enables auto-playing News Feed videos in iOS app

Facebook has updated its iOS app with a new "feature" that auto-plays videos in a user's News Feed. With the just-released Facebook version 6.8 for iOS, any time a user scrolls through their News Feed and comes upon a video, it will auto-play instead of only playing when the user has tapped on it....

Continue Reading

Apple hires radio sales exec Michael Pallad to work on iTunes Radio

AdAge reports that Apple recently hired former Cumulus Media executive Michael Pallad to take charge of ad sales for Apple's fledgling iTunes Radio service. While at Cumulus, Pallad served as the company's VP of sales. Mr. Pallad will report into the iAd organization led by VP and former Yahoo...

Continue Reading

Hunter S. Thompson's '90s Macintosh ad is exactly what you'd expect it would be

The '90s were a wonderfully odd time for advertising. We had beer-shilling frogs, parents who couldn't understand Bubble Tape and hoards of gangs armed with Nerf weapons prowling screens everywhere. But most importantly, subversive icons of the counterculture could be used to sell...

Continue Reading

Twitter will use a ton of your mobile device info for targeted ads, hooray!

We all love ads (no we don't) and if there's one thing we love even more than random ads (which we don't love), it's ads that are very clearly targeted at our mobile devices because a social network (which we trusted) is using our device info against us (which is pretty lame), right? In a blog...

Continue Reading

Facebook ads are 1,790% more profitable on iPhone than Android

If you're an advertiser using Facebook ads on mobile, you may as well just stop advertising on Android right now and go iOS-only. That's because an analysis of more than 200 billion Facebook ads on mobile by Nanigans (one of the largest Facebook ad buyers) found that the return on investment of a...

Continue Reading

Google now showing 'relevant ads' in Google Maps app for iOS

Google yesterday announced that it has switched on "relevant ads" in Google Maps for iOS and Android. In a blog posting announcing the ads, Google said: Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text...

Continue Reading

Apple brings 'Designed by Apple in California' ad campaign to print

Apple has brought its popular "Designed by Apple" ad campaign to the print medium. A new two-page-spread ad was spotted in the Toronto Star by 9to5Mac. Like the "Our Signature" television ad first shown off at this year's WWDC, the print ad focuses on Apple's ecosystem and how Apple's products...

Continue Reading

Reuters: Apple to show off iRadio streaming service next week

Reuters is reporting that among the announcements we'll see at next week's WWDC keynote, Apple will introduce a new music-streaming service called iRadio. The service will be free and ad-supported, Reuters says those in the know claimed, and will feature ads from the iAds team. The service is...

Continue Reading

iAds gets full accreditation by the Media Ratings Council

AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's also the risk that an advertiser's ads may not display correctly on various devices. If you're an...

Continue Reading

Microsoft's new ad slams Siri hard

Microsoft has released a new ad featuring the Windows 8 ASUS VivoTab Smart tablet and an iPad. The commercial slams the iPad pretty hard by picking and choosing examples of things the iPad can't do that Windows 8 tablet can, like live updating of tile apps, its inability to use multiple apps at...

Continue Reading

Burstly restructures, now offers three services for code-to-ship functionality

Burstly acquired the beta testing service TestFlight just a few months ago, and TestFlight released a mobile analytics service called FlightPath soon after that. Now, Burstly has announced that it is restructuring its offerings, to set up a full set of services to take developers from developing...

Continue Reading

Photographer Peter Belanger on shooting for Apple

The Verge has an interesting interview up with Peter Belanger, the man responsible for many of Apple's iconic product shots. Though you may not be familiar with the name, Belanger is a San Francisco-based photographer who helps make Apple's products look so darn appealing and aesthetically sharp....

Continue Reading

Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab

Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and...

Continue Reading

Daily Update for March 12, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player...

Continue Reading