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Photographer Peter Belanger on shooting for Apple

by Yoni Heisler (May 8th, 2013)

The Verge has an interesting interview up with Peter Belanger, the man responsible for many of Apple's iconic product shots. Though you may not be familiar with the name, Belanger is a San Francisco-based photographer who helps make Apple's products look so darn appealing and aesthetically sharp. ...

Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab

by Mike Schramm (Mar 20th, 2013)

Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and ...

Daily Update for March 12, 2013

by Megan Lavey-Heaton (Mar 12th, 2013)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player ...

Daily iPhone App: Sneezies Match is a good idea made better

by Mike Schramm (Mar 7th, 2013)

I know developer Gavin Bowman of Retro Dreamer (co-creator of apps like Velocispider and Duckers, along with artist Craig Sharpe) fairly well, having met up with him at a number of different conferences and events in the past. His studio released a game called Socks a little while ago, which ...

Daily iPhone App: Beastie Bay is Kairosoft's addictive take on Pokemon

by Mike Schramm (Feb 11th, 2013)

There are a few words in gaming that, whenever I hear or read them, just make the hair on the back of my neck stand up in anticipation. "Blizzard." "Civilization." "Puzzle Quest." And I would say that it's time to add "Kairosoft" to that list, because the Tokyo-based developer's mobile games ...

Shazam mention, blackout at Super Bowl drives mobile engagement

by Mike Schramm (Feb 5th, 2013)

Velti is a firm that runs advertising on mobile platforms like iOS and Android, and they were paying close attention during last Sunday's Super Bowl game to how and when mobile users were on their phones. The company has released a few tidbits about mobile usage during the big showdown, and ...

eBay removing ads from its mobile apps in 2013

by Randy Nelson (Dec 19th, 2012)

While you're busy making your list of New Year's resolutions, eBay has gone ahead and made one of its own. The online auction site has decided to stop displaying advertisements within its mobile apps at some point in 2013, citing its own unhappiness with the experience users are having with ...

Watch every Apple TV ad in a single YouTube playlist

by Kelly Hodgkins (Nov 28th, 2012)

Over the years, Apple has produced a lot of TV ads. Rather than try to recall them by memory, you can hop over to YouTube and watch them. A YouTube channel called EveryAppleAds is compiling every Apple TV ad and has 485 videos. The compilation covers everything from a 1983 Apple Lisa ad ...

Apple airs two new iPhone ads

by Kelly Hodgkins (Nov 21st, 2012)

Apple added two new iPhone 5 TV ads to its YouTube channel last night. The first ad, "Orchestra," features a collection of stringed instruments and showcases the noise-canceling abilities of the iPhone 5. "Even when the world gets noisy, iPhone 5 with noise canceling lets you have a better ...

First four iPhone 5 TV ads hit the airwaves

by Michael Rose (Sep 23rd, 2012)

Not that it's really necessary to gin up more enthusiasm for the iPhone 5, but here they go: four television ads for the new phone have hit the airwaves and Apple's YouTube channel. The ads feature a different voiceover actor than previous iPhone spots [update: per CNET, it's Jeff Daniels] and ...

New Yorker iPhone app gets quirky Lena Dunham promo clip

by Kelly Hodgkins (Aug 9th, 2012)

Filmmaker, actress and comedienne Lena Dunham teamed up with Alex Karpovsky and Mad Men's Jon Hamm in an advertisement for The New Yorker magazine's new iPhone app. It's a quirky short that introduces the salient features of the app. You can watch the promo clip in the YouTube video below and ...

Apple's new Mac ads feature a helpful Genius

by Michael Rose (Jul 28th, 2012)

My first thought, when I saw Apple's trio of new Mac ads that premiered during NBC's Olympics coverage last night: "Was it a deliberate casting choice to go with a guy who would remind us of Ferris Bueller?" This Genius Bar stalwart -- who does wear his blue shirt and badge everywhere he goes, ...

Two new carrier Siri ads feature John Malkovich

by Michael Rose (May 23rd, 2012)

It's a pity that they don't feature a doorway that lets you crawl inside his brain, but the ever-fascinating John Malkovich is the star of two new "Celebrity Siri" ads. Previous ads have featured Zooey Deschanel and Samuel L. Jackson chatting with Apple's iPhone 4S-based digital assistant. The ...

EA: emerging ad trends in social games

by Kelly Hodgkins (Apr 6th, 2012)

Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's, ...

Samsung to challenge Apple's iAds, Google

by Kelly Hodgkins (Apr 4th, 2012)

Samsung is entering the mobile advertising space by working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices, says a report in The Wall Street Journal. This new service would compete with Apple's iAds and Google's own mobile advertising. Samsung ...