Tag: Advertising

31 years ago, Apple's iconic "1984" ad was broadcast nationally

31 years ago today, Apple's legendary "1984" commercial was broadcast nationally during Super Bowl XVIII. The advertisement, directed by the famed Ridley Scott, is to this day still considered one of the top commercials of all time. Over the years, the commercial won innumerable awards, includin...

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Official BlackBerry Twitter account sends out tweet from an iPhone

We've seen this play out numerous times before: a celebrity Samsung spokesperson (typically), supposedly a Samsung smartphone user, messes up and accidentally tweets something from his or her iPhone. What we haven't seen before is a company itself make the same type of hilarious faux pas. Wel...

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Apple wants you to "Start something new"

A new promotional campaign from Apple is encouraging present and future owners of iPad, iPhone and Mac to "Start something new" in 2015 by using artistic apps to be creative. A new web page appeared on the Apple Japan web site last week and has since expanded to cover many more international sit...

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Apple kicks off new "Change is in the Air" advertising campaign for iPad Air 2

Apple on Sunday released a new advertising campaign highlighting the iPad Air 2. Unlike the earlier "YouVerse" ads that focused on one person, the new "Change is in the Air" campaign provides a montage of all the different ways people are using the iPad in work and play. iPad Air 2 isn't just th...

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Microsoft ramping up its anti-Apple ad blitz

With the holiday shopping season just around the corner, Microsoft's anti-Apple ad blitz is slowly but surely picking up steam. Over the past two-and-a-half weeks, the folks up in Redmond have released three commercials which poke fun at the iPhone and, somewhat curiously, the MacBook Air. As...

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Apple rolls out two new subpar iPhone ads: "Gamers" and "Reservations"

Apple yesterday began airing two new iPhone ads, one dubbed "Gamers" and another called "Reservations." Like previous iPhone 6 ads, Apple's new commercials are voiced by Jimmy Fallon and Justin Timberlake. And while these ads are slightly better than what we've seen before, I still find them sur...

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Google has been killing Apple on the advertising front lately

I'll be blunt: Apple's new iPhone commercials featuring Jimmy Fallon and Justin Timberlake absolutely suck. If they're not some of the worst commercials Apple has ever put out, they're certainly in the running. For years, Apple commercials have been held up as a beacon of advertising done rig...

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iPhone 6 launch makes app marketing more expensive than ever

The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new...

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Former Apple CEO John Sculley: Steve Jobs sold experiences, not products

In a new video interview with Entrepreneur Magazine, former Apple CEO John Sculley discusses what exactly set Apple apart from its competition starting with the famous "1984" advertisement. Jobs' vision for Apple's marketing was selling experiences versus selling the product itself. It's interesti...

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There's something very disturbing about this Apple service shop ad

I don't want to say Macland -- an Apple shop in downtown Reykjavik, Iceland -- has a poor advertising strategy, but if they're relying on ads like this to get foot traffic in the door, they might want to rethink things a little bit. Then again, I'm not Icelandic, so perhaps I just don't have a g...

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This student's fake Apple ad is just as compelling a real one

Apple advertisements have their own voice, a mixture of whimsy and technical flourish that makes each one compelling in its own way. Sometimes they're moving, often they're funny, but they're always visually striking. Because the visual elements differ from ad to ad it's a hard voice to emulate, ...

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Samsung ads attack Apple's Watch, iPhone 6, live stream blunder

Well you've got to give props to Samsung, if only for being quick to the punch. Barely a day after Apple's iPhone and Watch media event, Samsung Mobile began posting a series of web ads mocking Apple's recent product announcements from all angles. The entire series is called "It Doesn't Take a Ge...

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Apple releases two new TV ads for the iPhone 6 and 6 Plus

Along with its announcement for the iPhone 6 and the 6 Plus, Apple released two new television ads for the iPhone 6 and iPhone 6 Plus on its YouTube channel. One ad, "Duo," focuses on the outer aesthetics of the devices, showcasing the pair being used in a side-by-side comparison. The other ad, "H...

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Apple is about to introduce full screen ads to your iOS device

Apple has formally announced two new ad formats for the iAd platform that will make ignoring advertising harder than ever. Developers can now include full-screen interstitial banner ads and pre-roll video ads within their apps. Thanks to the sizes of these ads, each will take over your entire scre...

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Apple's "Misunderstood" holiday ad captures Emmy for "Most Outstanding Commercial"

A holiday-themed ad Apple released in late 2013 -- titled "Misunderstood" -- was the recent recipient of an Emmy award for "Most Outstanding Commercial." Put together by Apple's longtime ad agency TBWA, the ad depicts teenage boy who seemingly prefers to spend time alone on his phone than he does...

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