Filed under: Analysis / Opinion, Apple Corporate, Retail
Nerd grudge match: Geek Squad vs. Apple Genius
You've seen the Geek Squad with their fancy Volkswagens, spiffy ties and shiny, orange buttons. You've also seen the Apple Geniuses walking around with their crisp T-shirts, swell ID badges and all that knowledge. They're both cool (for professional nerds), but who's happier? According to Glassdoor Blog, it's the Geniuses. They make more money on average and spoke better of their work environments in recent satisfaction surveys. Plus, who wouldn't choose to wear jeans and a T-shirt to work over a shirt and tie?
Actually, I kind of like the Geek Squad uniforms. They're a cross between Men In Black and Waldo from the Hot For Teacher video. But ... nerdier.
As we all well know, Apple tends to be a rather secretive company and this extends to their retail operation procedures, etc. Nonetheless, many of us have wondered what it takes to become an Apple Genius, those black-shirted folks manning the Apple Store's most distinctive feature. Well, Apple employees are not supposed to talk, but one former Genius and one current Genius speaking anonymously have let MacLife pull the curtain back a bit for a 
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
