AppleGenius Articles on TUAW - The Unofficial Apple Weblog

How to be an Apple Genius: A look inside the manual

by Mike Schramm (Aug 28th, 2012)

Gizmodo has gotten its hands on an Apple internal training manual for its retail Geniuses, and it's just as Apple-like as you'd expect it to be, complete with very structured, high level how-tos for creating and pushing the always unique Apple brand. It all makes sense, really: Apple is now the ...

Servicing MacBook Pro with Retina display requires special classes and test

by Steven Sande (Jun 25th, 2012)

It's no secret that the MacBook Pro with Retina display is a difficult machine to service. Now it turns out that Mac Geniuses and technicians at Apple-Authorized Service Providers need to take two special classes and pass an exam to be qualified to service the device. As noted in a post on 512 ...

Nerd grudge match: Geek Squad vs. Apple Genius

by Dave Caolo (Sep 9th, 2008)

You've seen the Geek Squad with their fancy Volkswagens, spiffy ties and shiny, orange buttons. You've also seen the Apple Geniuses walking around with their crisp T-shirts, swell ID badges and all that knowledge. They're both cool (for professional nerds), but who's happier? According to Glassdoor ...

The inside story on Apple Genius training

by Mat Lu (Jun 2nd, 2007)

As we all well know, Apple tends to be a rather secretive company and this extends to their retail operation procedures, etc. Nonetheless, many of us have wondered what it takes to become an Apple Genius, those black-shirted folks manning the Apple Store's most distinctive feature. Well, Apple ...

Apple "genius" speaks out

by Erica Sadun (Dec 8th, 2006)

Popsyndicate has an article today detailing the "Confessions" of a Mac Genius, aka a guy who worked at an Apple Store doing tech support. The guy had quite a lot to say. Here are a few highlights: Make your support appointments in advance. "Get a clue. Make your Genius Bar appointment in advance ...

How Apple geniuses find out about new Apple products

by Scott McNulty (Apr 14th, 2006)

I have been enjoying the 'Pure Genius' column over at Mac Geekery since they started running, and the most recent column is no exception. If you have ever wonder how much Apple Store employees know about upcoming products wonder no more (the answer is little to nothing). As always, misbehaving ...