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Filed under: Apple Financial, iPhone

iPhone holds 21 percent market share in Australia

The iPhone is selling well in Australia. Research firm IDC reports that the iPhone has taken 21% of the Australian smartphone market share in the past 12 months, putting Apple in 2nd place behind Nokia and just ahead of Blackberry.

What's most interesting here is how the iPhone has increased overall smartphone shipments to Australia. Specifically, other manufacturers have had to keep up with customer demands for features similar to the iPhone's, and as a result customer interest and overall smartphone sales have "...intensified of the past couple of years," said IDC telecommunications analyst Mark Novosel. He expects Australia's smartphone market to grow steadily over the next five years.

Australia's first Apple retail store opened in July of 2008, and the iPhone was released shortly thereafter.

[Via MacDailyNews]

Filed under: Analysis / Opinion, Apple Corporate, Bad Apple

Apple versus Woolworths: logo smackdown

UPDATE 2: Be sure to read Engadget's analysis of what appears to be a non-event here.

Apple is apparently getting hot and bothered over Australian/New Zealand supermarket chain Woolworths' new logo. Woolworths insists the logo is merely a stylized "W," but Apple's copyright lawyers aren't buying it. They're trying to knock down Woolworths' copyright application for the logo by claiming it violates Apple's intellectual property.

Apparently, according to trademark lawyer Trevor Choy, Apple does this fairly often, trying to make sure that some other company's branding can't be mistaken for its iconic logo.

I'll admit that at first glance the logos look similar (to me, anyway – my ex-graphic designer wife doesn't agree). Even so, it seems kind of a stretch to assume anyone is going to confuse Woolworths, a supermarket chain based only in Australia and New Zealand that mostly sells, you know, food, with Apple, a worldwide company that sells computers. Trust me, I shop at the Woolworths here in Palmerston North every week; it's a decent grocer, but nobody's going to wander in there looking for a MacBook Pro.

What do you think? Does Apple have a case here? Or is it sort of ridiculous for Apple to claim that anything roundish with a leaf on top endangers its trademark? Sound off in the comments.

UPDATE: A couple of points we should clear up on this post. First, Apple is not, in fact, the aggressor in this case. No one is, really. It is a trademark action, and as far as we know it has NOT become a lawsuit. It appears to be a part of the trademark process as it happens down under. Apple is free to object, and since Woolworths is attempting to register their mark across a huge range of products (like computers), they are practically obligated to do so. We'll keep an eye out for any interesting developments, however. - Ed.


Filed under: Analysis / Opinion, Odds and ends, iPhone

Aussie drivers: Buy a cradle, or no iPhone GPS for you

Live in Australia? Have an iPhone? Do you use the iPhone's built-in Maps app, Navigon, or TomTom [iTunes links] to navigate? If you answered yes to all three of those questions, then I have some bad news for you: under the Australian Road Rule 8th Amendment, all use of the iPhone in your car is soon to be banned unless you buy a cradle for it, including using it as a GPS navigator.

An article from the Sydney Morning Herald initially makes it sound as though you won't be able to use such apps at all, especially after reading this quote from a spokesperson for VicRoads, the traffic authority for the Australian state of Victoria: "A phone will only be allowed to be used for its primary purpose. If it's a phone, it's a phone." But once you read farther down the article states, "Drivers will only be able to use mobile phones if they are placed in purpose-made cradles and operation is entirely hands-free." The language of the amendment itself also supports that interpretation.

So it's not the end of the road for iPhone nav apps in Australia, but if you want to continue using your iPhone for said purpose, you'd better go buy a cradle for it, because the fine for getting caught using your iPhone in the car without one is heinously expensive: AU$234! Even TomTom's iPhone cradle doesn't cost that much.

So far the new rule is only confirmed to be rolling out in Victoria, and not until November 9. But don't be surprised if other states and territories follow suit afterward.

New Zealand has a similar cellphone ban coming on November 1, but the NZ proposal is less draconian than the Australian version: the fine is only NZ$80, and the language in the proposal focuses on use of mobile phones for talking and texting, without making any mention of GPS or other uses.

The Australian law seems a bit of an overreach, but I fully support New Zealand's upcoming ban on talking and texting while driving (especially texting – I can't fathom why anyone would think it's okay to text and drive at the same time). I can't speak for Australia's roads, but the roads in New Zealand definitely require one's full attention. The iPhone in particular requires a lot of visual focus in order to use it as a phone unless you have a handsfree setup, and that kind of distraction from the task of driving could potentially lead to a fatal crash on our narrow, winding roads.

Of course there's a question of just how enforceable these laws will be in either country. Unless you're holding the phone up to the side of your head or using it at night, it's unlikely that a passing police car is going to see that your eyes are focused on what's in your hand rather than what's on the road. That's where common sense has to step in: is that phone call from your boss important enough to risk flying off the road? Probably not.

Thanks to reader Brian Rayner for sending this one in.

Filed under: Software, Cult of Mac, Odds and ends, Deals

Help cure diabetes, win great Mac software

Developer Jim Whimpey is riding a bike to cure diabetes, and he's asking for your help (and promising a chance at some great Mac software). For every $10 you donate to his upcoming ride in southern Australia, he'll throw your name in a raffle to win one of two big Mac software bundles, both worth almost $190 each and both including Things, MarsEdit, Tweetie, and Wii Transfer. Any one of those apps is worth the donation, not to mention that your money will go to the Juvenile Diabetes Research Foundation, one of the biggest organizations around committed to fighting type 1 diabetes.

You get a raffle entry for every $10 you donate, so put in $20 and you'll get two entries, and so on. He's asking for all the donations by September 14th, so you've got about two weeks to get over there and put some money in. Great cause and great way to pick up some sweet new apps for your brand new Snow Leopard install to run.

Filed under: Retail, Apple

New Aussie, Swiss Apple Store openings

We've been inundated with emails today talking about the two international Apple Store openings.

The first new store is in Zurich, Switzerland. Reader Greg sent us a link to his Flickr gallery with plenty of documentation of the new Bahnhofstrasse store. Here's a pic of part of the huge crowd just before the opening:

Dang, Greg -- looking at those photos makes me want to go back to Zurich again, especially now that there are two Apple Stores!

Meanwhile, on the other side of the world, another Apple Store will be opening in a few short hours in Melbourne, Australia. The new Doncaster store appears to be a wide-body layout in a mall, and is the second Melbourne store. We're hoping to get pictures from our friends down under as soon as the opening occurs. Here's a photo taken on Friday (yesterday in Melbourne) of the store prior to the opening:


We'd love to hear comments from readers who attended either of the openings, just to see how many Macs, iPods, and iPhones were flying out the doors. Were there any cool freebies or giveaways?

Filed under: Deals, Holidays

Apple Store Australia posts Apple holiday sale discounts

Thanks to the magic of the International Date Line, it's already Friday in Australia -- hence the early appearance of the Apple Store discounts for the first Friday of the holiday shopping season. The one-day gift discounts are nice but nothing to jump up and down about... the headliner is probably the A$161 off of the 13" MacBook laptop.

We'll keep an eye out for the US numbers and update you on more shopping deals throughout the day today and tomorrow.

[via Engadget]

Filed under: Odds and ends, iPhone

Your iPhone 3G contains a hidden code


An iPhone user in Australia was playing around with his camcorder's NightShot mode (which can see through some materials), when he found that behind the rear plastic clamshell is a DataMatrix 2D barcode.

Engadget suspects the barcode is the handset's IMEI and serial numbers.

If you have the ability to see and scan your handset's barcode, let us know what information it contains with a comment below!

Filed under: Apple Corporate, Retail

3rd Australian Apple Store opens this weekend

Australians waited a long time for Apple to establish a retail presence in their backyard, but now the stores are popping up everywhere.

Apple Store Chadstone will open on Saturday, September 13th at 10:00 AM. This will be Australia's third store to open in so many months. As ifoAppleStore points out, with all three of Australia's Apple Stores in the east (this one is south of Melbourne), there's plenty of room for expansion in the west (like Perth).

If you visit Apple Store Chadstone over the weekend, let us know! We'd love to have your stories and pictures.

Filed under: iTS, iTunes

Movies now showing in NZ and Australian iTunes stores

They may be first to see the sun, but they've been waiting quite a while for movie rentals and purchases from the iTunes store -- now that patience has paid off, as movies have now arrived in a land down under. Aussie and Kiwi iTunes users can purchase and rent movies to their hearts' content. New releases on DVD will premiere day-and-date on the iTunes store at the same time as they're on sale in physical form in the two new countries of service.

iTunes movie purchases in Australia will kick off the price tier at A$9.99 for catalog titles, A$17.99 for recent releases and A$24.99 for new releases; rentals will be A$3.99 for library title rentals and A$5.99 for new releases. iTunes movies in New Zealand start at NZ$9.99 for catalog title purchases, NZ$17.99 for recent releases and NZ$24.99 for new releases, rentals are NZ$4.99 for library titles / NZ$6.99 for new releases. As in the US store, getting the high-def version costs an additional dollar. Rentals can be held for 30 days before you start watching and then you have 48 hours to finish (a whole day longer than US customers? Must be the International Date Line).

Thanks to everyone who sent this in

Filed under: Retail

Second Australian Apple Store is ready

Apple certainly took their time in establishing a retail presence in Australia, but now they're set to open a second store, this time in Chatswood.

Apple Store Chatswood Chase
will open on Saturday, August 9th at 9:00 AM. The store is located at Chatswood Chase Shopping Centre, Victoria Avenue, Chatswood. You can get full travel directions here.

As usual, we're asking any TUAW operatives who visit this weekend to send us stories and photos. Good luck, have fun and we're hoping you score a T-shirt!

Thanks, Bryce!

Filed under: Cult of Mac, iPhone

iPhone 3G unboxing pics: black and white edition



Ameo.com has posted some great unboxing pictures of the iPhone 3G (both the white and the black iPhone 3G gets unboxed). I'm sure the web will soon be flooded with unboxing pictures as people around the world excitedly rip their new phones open, but Ameo's pictures are some of the best unboxing pictures I have ever seen. Head on over to check out what you'll get in the box (note that the pictures are of the Australian iPhone, so the power adapter might look different than what you're used to) and to see a black iPhone 3G compared to a white one.

Update: changed the link to point to Flickr at Ameo's request.

Filed under: iPhone

Australian iPhone pricing announced

Optus has released information on iPhone plan pricing for Australia. There are two options: post-paid and pre-paid.

The post-paid option includes what they're calling a "Cap Plan" and a "Yes Plan." The Cap Plan (all prices are Australian dollars) starts at $19 and offers 100MB of mobile internet data and $50 of calls and text, and maxes out at 1GB of data and $1500 of calls for $179.

All Cap Plans include free 20-minute voice calls to other Optus GSM mobiles in Australia (within hourly restrictions), and free 5-minute voice calls to phones on the same account, 24/7.

The Yes Plans start at $19 for 100MB of data and $14 of calls, and maxes out at 1GB of data and $144 of calls for $149. There are several text and rollover options for both.

The pre-paid options offer an 8GB iPhone for $729 and a 16GB phone for $849. These phones can be unlocked free of charge after six months, or for a $60 fee any time before then (including the time of purchase). So, totally unlocked iPhone 3G will be sold in Australia for $789 (the 8GB model) or $929 (16GB).


Thanks to everyone who sent this in!

Filed under: iTS, Multimedia, iTunes

TV shows added to Australia iTunes Store

The Australian iTunes Store has become the latest to offer television programming for purchase.

Shoppers will notice that pricing is standard across all shows at $2.99 AUS per episode. There are no season passes available as of this writing, and several American shows, like Lost, Pimp My Ride (we're sorry), Hannah Montana (we're really sorry) and Scrubs (we're indifferent) are available along side Australian shows like Sleek Geek and We Can Be Heroes.

ABC Studios, Disney, MTV, Nine Network and the Australian Broadcasting Corporation are represented in iTunes.

[Via MacNN]

Filed under: Apple Corporate, Retail, Apple

Apple to open first retail store in Australia on Thursday

We're sure that our friends down under have been wondering where is all the Apple love for Australia. Well, they can stop the sorrow and feel the joy as Apple is set to open it's first Australia Apple Store on Thursday, June 19. The store in question will be located in Sydney and will feature the "world's largest Genius Bar" according to a recent Apple press release (see, that's what you get for waiting so long).

Apple also notes that the store will accommodate over 80 Macs and 60 iPods (talk about Apple goodness). The Apple store in Sydney will open at 5:00 p.m. on Thursday June 19. The Apple Store Sydney is located at 367 George Street, one block North of the Queen Victoria Building.


[via ifoAppleStore]

Filed under: iPod Family, Apple, iPhone

App Store available on June 27th?

During the keynote every time the App Store was mention people would say it was 'launching soon,' or that their apps would be 'available at launch.' No one mentioned a specific launch day. Apple might have let the cat out of the bag though. The image to the right was just snapped off of Apple's Australian iPod Touch page. It clearly stated that the App Store, and presumably the 2.0 firmware for both the iPhone and the iPod Touch, will be available on June 27th. That contradicts the 'early July' timeline mentioned in the keynote.

I know I speak for all iPhone/iPod touch users when I say: we wouldn't mind getting this firmware a little early, Apple.

Thanks, Samantha.

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