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BeLight posts

Filed under: Multimedia, Software

Swift Publisher 2.2 is ready for Leopard

by Dave Caolo (RSS feed) on Aug 27th, 2007

Earlier today, BeLight released version 2.2 of Swift Publisher, their nifty page layout application. If you're unfamiliar, Swift Publisher does a very nice job of making flyers, bookets, catalogs, etc. I used it for a couple of small projects, and enjoyed the experience.

Version 2.2 brings the following changes:
  • Compatibility with Leopard
  • Improved iPhoto import
  • New default zoom setting
  • Various bug fixes
Swift Publisher requires Mac OS 10.3 or later, is universal and a single license will cost you $44.95US.

Tags: be light, BeLight, multimedia, page layout, PageLayout, swift publisher, SwiftPublisher

Filed under: Hardware, Cult of Mac, iMac

BeLight announces winners of switcher contest

by Dave Caolo (RSS feed) on Apr 11th, 2006

As you may remember, BeLight software recently posed the question to the Mac faithful: How would you convince a PC user to switch? They held a contest to find the best answer, and today they've revealed the winners.

I thought the best advice came from Wesley D. Radcliffe, a contestant who said, "...Let them play. Sit your powerbook in your lap and use expose. Wait for them to ask how you're printing files, playing music, and using the internet at the same time, with not one cable touching it..." I recently had an opportunity to show off iMovie a bit, and after about 10 minutes I had sold a Mac to a long-time PC user. Another friend of mine (think of the most die-hard PC user you know) actually said the words "Macs are cool" after playing with a G5 iMac. The lesson: Never underestimate the power of the demo.

Tags: apple, belight, imac, switch

Filed under: Cult of Mac, Odds and ends

How would you convince a PC user to switch?

by Dave Caolo (RSS feed) on Mar 28th, 2006

We've all tried to fill this role at some point in our lives. Sometimes we get the job done, and other times, well...Dell is still in business, aren't they?

BeLight Software wants to celebrate Apple's upcoming anniversary by bringing a few more sheep into the fold. Describe to them whatever successful technique you've used in the past, and the top three suggestions will win a 12 month subscription to either Macaddict or Macworld magazine.

Now, we all know how annoying an evangelist on a mission of conversion can be, so don't pound those poor Windows users over the head. You get more flies with honey.

[Via MacMove]

Tags: anniversary, belight, macaddict, macworld, switch

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