Cult Articles on TUAW - The Unofficial Apple Weblog

Study confirms: Some people are way too invested in their favorite brand

by Chris Rawson (Aug 17th, 2011)

Did you weep into your cornflakes over Antennagate last year? Me either, but a new study suggests that some people might have. According to Ars Technica, researchers at the University of Illinois discovered that attacks upon people's favorite brands can be perceived as attacks against their ...

BBC: Loving Apple looks like a religion to an MRI scan

by Michael Rose (May 17th, 2011)

Later today, BBC 3 will be airing Secrets of the Superbrands, a documentary about the relationship between consumers and the brands that shape our behavior, our desires and our lives. Series creator Alex Riley let slip an interesting tidbit in a preview post about the series: "The Bishop of ...

Heroes and Apple

by Erica Sadun (Nov 15th, 2006)

Apple is known for savvy product placement deals, particularly on TV. Its prominence in Aaron's Sorkin's "Studio 60 On the Sunset Strip" is both well planned and widely known (in 2003, Sorkin helped promote PowerBooks in an Apple product introduction video). Macs, particularly laptops, have also ...

Mac users created, not born?

by Jay Savage (Sep 17th, 2006)

By this time it is a well-worn cliché that there are 10 kinds of personal computer users: those that get this joke, and those that don't Mac users and PC users. For the most part, we, particularly Mac users, want to see this distinction as personality-driven. We chose Macs because we're ...

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