Filed under: iPhone
Zaprudering the iPhone Commercials: Maps
Wow. The things you can learn from Apple commercials. Notice anything about that map icon? It looked mighty familiar to me and as TUAW reader Brian noted in our comments, that's a wee stylized image of 1 Infinite Loop, Apple Headquarters--or at least...kind of. The arrow looks more like it's on North de Anza Boulevard than Infinite Loop itself, but it's close enough for me. Here are a bunch of other things I've noticed about iPhone maps.
- We got a great look at the keyboard interface, when doing the Maps search. The QWERTY keyboard includes a shift button, a delete button, an option to switch to a numeric view, and a search button (which I assume is the same as "return").
- It looks like the interaction order is: Search, select a pin, press the (>) button on the link, and then view the location information.
- Pacific Catch is a real restaurant. I called it up and spoke briefly to a hostess named Fancy (like the adjective). "We've been getting calls all morning from all over the country. People want to know if we're a real business. We are."
Adriaan of Kula Software, developers of such excellent apps as endo and my personal 
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
