Well, most of us here at TUAW are pretty sure this is a fake. A compelling fake, mind you, but an utter fabrication. Why?

First reason -- Apple almost never discounts their products, other than selling refurbished equipment on the cheap. That's part of the reason that the company is so successful and has the highest margins in the personal electronics and computing world. Discounts of "up to 25% on all Macs" are an Apple fanboy's most exciting dream (next to the iTablet, of course), but we doubt if the Cupertino Kids would discount anything more than 5%.

Reason two -- Apple Stores are, for the most part, hugely popular anyway. Apple doesn't need to drag in customers on Black Friday by enticing them with wicked discounts. Let's face it, most of the Apple Stores are going to be packed on November 27th, so why would Apple want to create traffic jams and general hysteria by doing something like this? Hell, most of the Apple retail employees would probably quit during Black Friday, leaving the company in the lurch for the rest of the holiday season.

Number three -- Historical precedence shows that Apple usually provides discounts on Black Friday, but not as big as BGR is indicating. In 2006, Apple provided free shipping to shoppers at the online store. Last year, Best Buy discounted up to US$150 on Macs and Apple matched that, but there was no steenkin' 25% discount.

And finally, reason number four -- Apple's probably not going to send out anything with that much blank space at the top of it. They're too picky about design. They don't want someone to have to scroll down through an email to read the discounts, even if there is an Apple logo floating around at the top of the email.

How sure are we that this isn't going to happen? Well, if it actually happens the way Boy Genius Report says it will, I'll wear a Boy Genius Report baseball cap (provided by BGR, of course) for four hours at Macworld Expo 2010 and give you guys some free advertising. TUAW readers -- what do you think about the discounts? Are they going to happen or not?

Update: It appears that this post describes a sponsorship discount (business/school/etc). Those users get a percentage off of their monthly plan ($29.99 voice plan and iPhone data charge excluded). Those who do not see this as an option lack the corporate discount; those who do are seeing what the monthly service cost is after the discount is applied.

Go here to see if you qualify for the corporate discount.

Note that this discount only applies to the voice plan and not to the iPhone data plan. Nor does it apply to the additional lines in a family plan.

Looking to save a little on your monthly iPhone rates? AT&T just announced a price break but you do have to opt-in. It's not automatic. You can save from $6/month on the Nation 450 with rollover up to $12/month on the Nation 1350. The Unlimited plan remains unaffected.

So what's the downside of all this? You may lose some or all of your rollover minutes by converting to the new plan price. So check the fine print before you click Submit. Any existing corporate or student discounts remain unaffected. If you're already receiving a 15% discount, for example, you'll continue to do so after the change. The iPhone data plan for $30 is not altered in any way.

The rate change takes effect immediately. Your current month will be pro-rated up to the date of change, the old charges affecting everything up to your change date, the new charges thereafter. AT&T warns that you may not be able to view your yet-unbilled usage for the remainder of the billing cycle, but you can call and talk to an AT&T representative if you need that information.

[Thanks, Dale Gattis]

Just because Apple aficionados have historically been willing to pay a modest premium for the world's best computers, music players and cellphones, that doesn't mean they don't enjoy the occasional bargain as much as their Windows-using, Zune-toting, Blackberry-typing brethren. In the spirit of healthy holiday consumerism, here's our list (far from comprehensive) of a few select deals for the Black Friday sales. You can get full-on shop-till-you-drop coverage at dealmac.com, and quick overviews from Gizmodo and dealNN.

Naturally, Amazon and Newegg both have big discounts on most gear for today -- not all of it is good for Macheads but there are plenty of treats on the hard drive, headphone and camera front. Amazon is selling SwissGear backpacks for $24, which is tempting, and shows the iPod touch 8GB at $209; that's likely to be matched by the Apple Store's one-day discount as it rolls around the globe. Newegg has the usual excellent pricing on hard drives and flash memory, although not much on the 'secret deals page' is overly Apple-oriented; $19 for an 8 GB flash drive might raise some eyebrows and liberate some funds, though.

The heat on hardware is also clearly set to 'high' with the discounts from Best Buy, MacMall and MacConnection. Right now MacConnection is showing the best deal on my benchmark machine (the midrange MacBook unibody), with a selling price of $1149 -- keep an eye on the other sites too, as MacMall is right behind at $1179.

If you love to watch TV on your shiny Mac screen, there's a deal for you too. Elgato is offering $50 off of the $149 EyeTV Hybrid HDTV tuner and DVR software bundle today. This is a particularly good item for anyone who has an older analog TV in a spot where they don't have cable or satellite but they do have a computer -- it's a great way to get through the digital transition in February of 2009, as domestic US television drops its analog signals for good.

Nobody can live by hardware alone, though, and there are plenty of software and accessory vendors who want to grab their fair share of your gift budget. A few of note below...

Thanks to the magic of the International Date Line, it's already Friday in Australia -- hence the early appearance of the Apple Store discounts for the first Friday of the holiday shopping season. The one-day gift discounts are nice but nothing to jump up and down about... the headliner is probably the A$161 off of the 13" MacBook laptop.

We'll keep an eye out for the US numbers and update you on more shopping deals throughout the day today and tomorrow.

[via Engadget]

Say what you will about Microsoft Office 2008, but even with the advent of productivity suites in the cloud and from the open source world, there's still a lot to be said for having the industry standard package tucked away on your Mac in case you need it. If you don't own it yet, you might consider picking up a copy today: there are multiple deals on Office 2008 Special Media Edition, which includes Expression Media 2 (successor to the veteran content manager iView Media).

Microsoft has dropped the list price of the software to $149 for today only, a 70% discount, and you can do even better than that: Amazon has a one-hour deal for $99 for Office 2008 SME, expiring shortly; for even more savings, NYC retailer Tekserve has the same product for $79, good through 11/30, along with a pageful of other Mac and iPod deals. Time to warm up the checkbook.

Thanks TJ & everyone who sent this in.

AppleInsider, MediaBistro and more are all pointing to some sweet Best Buy discounts on Apple products for Black Friday weekend that include laptop and desktop computers. Sale prices are good online and in-store.

Best Buy apparently stocked up on inventory to support the event. Apple employees will also be staffing Best Buy locations to push sales. The four-day sale extends from Sunday until Wednesday. (Thanks, Michel.)

Also of note: Apple retail stores will match other authorized retailers' advertised prices. According to ifoAppleStore, if you supply proof of the competitor's pricing (like Best Buy's circular), Apple retail employees have the authority to approve a discount matching that price.

If that weren't enough, as Cory mentioned earlier, Apple will also be having its own online Black Friday promotion.

After the jump, discounts ahoy!

TUAW's going Back to School! We'll be bringing you tips and reviews for students, parents and teachers right up until the bell rings in September. Read on for tips on saving money on software.

At the start of every school year, students, teachers and parents have a seemingly-endless list of "to-buy" items. It gets expensive, and software is often the last place people want to plunk down money. Fortunately, the world of academic software discounts can easily save students (and their parents) and teachers enormous sums of money.

Academic software is exactly the same as the "regular" software, but the box says "Academic License" and the price can be significantly, noticeably less. How much less? Well, in the case of Adobe Creative Suite Design Premium 3.3, the academic version goes for $594.95 (you can save an additional $200 if you buy the package with a new Mac at the Apple Higher Education Store), and the full version clocks in at a whopping $1799US. $600 vs. $1800 is a pretty big difference, especially for students.

Depending on the software title, you might have to be a college student or faculty member to take advantage of some of the best discounts, but more and more publishers are opening up the discounts to K-12 students and teachers.

Please note: While academic discounts are available in other countries, this guide is primarily aimed at US and Canadian students. All prices are in USD.

I've been buying academic software since I was in high school, and here are some of the tips/best practices I've picked up over the years ...

Bandwagon, the clever automated iTunes backup service (with a future promise of synching libraries), has certainly been making the discount news lately. Last week they whipped out a deal with DreamHost customers, and now their $24/year service is only $12 at MacZOT today only. I haven't had a chance to leave Bandwagon reliably running to get a good feel for how well it works. For the limited time I've been using it so far though, it has reliably been backing up my iTunes library to my FTP space at the steady upload bandwidth limit I set, and I'm on song 51 now.

While everyone at TUAW recommends you secure a good backup solution for all your data, Bandwagon is a great, simple option for alternatively backing up your iTunes library to FTP space that's just waiting for something to store. If you're interested though, you'd better jump on the deal because MacZOT offers discounts on each app for one day only; when they're gone, they're gone.

The word that there might be as many as 9000 switchers a day got us thinking: maybe all those switchers could use some tips on how to save a few bucks while hopping the fence to white, black and aluminum pastures. Sure, Apple typically doesn't offer much in the way of excitement when it comes to zany blow-out sales on their products, but who says you have to buy your Apple stuff from Apple? There are plenty of resellers who offer some great deals to lure customers away from Apple's shiny stores, and discount watching sites can help you jump on time-sensitive sales. If you take our tips to heart, we guarantee both you and your credit card will sleep better at night with your next (or first) Mac purchase.

Read our recommendations after the jump.

Almost a dozen companies are offering a 20% off sale until Christmas. Rogue Amoeba, Bare Bones, Potion Factory, Unsanity and more. You'll find a full list of participating developers at the MacSanta site. Just shop at their normal company stores and enter MACSANTA as a coupon code during checkout. You'll save 20%, until 12/25/06. It's a great time to pick up some superb software at excellent savings. I'm about thaaaaaaat close to plonking down the money for Fission. For further holiday spirit, there's also a poem.

While I was pondering whether the introduction of Remote Desktop 3 was worthy of shutting down the Apple Store this morning, C.K. pointed out that Apple also updated their Special Deals section. A lot. I can't remember the last time I've had to scroll this much on a page in the Apple Store. It looks like they have refurbished items from almost every one of their products except the MacBook Pro, but they're highlighting the iPod mini with their Special Deals graphic (pictured) almost as if to say "go on iPod mini. 'Git!"

I'd try linking Apple's Special Deals section, but I know that always gets wonky. Plus, the tips I've found like Ars Technica's don't cover linking a section, so all you get is a link to the Apple Store. You're on your own for the rest of the way.