Filed under: Gaming, iPhone, App Store, iPod touch
Game on! Apple highlights sports games in new ad
Continuing its creative interactive blitz on high profile websites, Apple has begun placement of a new iPod touch ad on ESPN.com. Like the ad on IGN, which fellow TUAW-er Josh Carr recently featured, the ad on ESPN.com showcases a variety of games that interact with and shake up the site's menu. Unlike previous iPod touch ads on ESPN.com, which featured a mix of both sports and non-sports games, this campaign is sports oriented: for example, Madden 10 (US$9.99) [iTunes link] and Homerun Battle 3D (US$4.99) iTunes link] are shown as the ad passes through the NFL and MLB sections of the site. Game on!
Radio just isn't the way it used to be. It's not that "this ain't your father's radio." This isn't even the radio you knew five years ago. A loosening of media ownership rules (via the 
Add ESPN to your list of major media outlets who have designed a portal specifically for the iPhone. While they might have had an easier time customizing their PodCenter with podcasts and downloadable media for the iPhone (after all, they were already halfway there with a PodCenter), they win absolutely zero points for the URL you use to get there: 
So, have you
selected your favorite Super Bowl ad? I liked the giant monster and robot who gave birth to the Hummer. Yeah, it was
creepy, but I laughed at the tagline, "It's a little monster."
It would seem that
the 
Reader 
Sports fans rejoice! Sports programming is officially coming to
the iTunes Music Store starting today. ESPN and ABC Sports will be offering sports programs on iTMS. ABC Sports
programming will kick off today when condensed versions of yesterday's Tostitos Fiesta Bowl and Nokia Sugar Bowl will
be available. Today's Orange Bowl and tomorrow's Rose Bowl will each be available the day after they air.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
