Adding more than 9500 square feet to its original layout, London's Regent Square Apple Store reopened today as the largest Apple Store on Earth. By extending back into what had been storage areas, the store was able to expand itself and win the new world title.
The New York City 5th Avenue Apple Store vowed revenge. Fifth-y, as the store is known to friends, has a history of controversy, as it apparently engaged in dressing up as a Muslimholy place while under construction.
The London Apple Store ignored the threats from the New York Store and declared a one-day discount sale on its products. Highlights include £71 off any iMac, £11 off nanos, and £21 off iPod videos.
Apple is planning a redesign for their retail stores, modeled after the Fifth Avenue store in New York, to allow for displaying twice as many Macs and iPods, as well as 15% more 3rd party Mac software and iPod accessories. VP of retail, Ron Johnson, released a few of these details to Bloomberg, including stainless steel walls, Italian stone floors and a new dedicated iPod Bar.
The first two stores to receive the upgraded design will be in Columbia, Maryland, and the Providence, Rhode Island store we reported back in January. There's no word on whether existing stores will receive the facelift, though we would wager remodels would happen (if at all) on a very discretionary basis.
Her new name is "Mrs. Right Place, Right Time." When shopper Elizabeth Rodriguez walked into New York's flagship Apple Store this past Saturday, she was showered with a MacBook, iPod, iPod Hi-Fi, and an Apple ProCare membership, all for being visitor # 1,000,000. The amazing thing is that the store reached a million visitors in only four months of operation (Fifth Avenue's average number of daily visitors is seven times that of other stores).
Congratulations Apple and Elizabeth. Enjoy your great new stuff.
If you're like me (and heavens help you if you are), you long to visit the huge Apple Store on 5th Avenue in New York City, but that pesky "geography" keeps getting in the way. I know it's not the same, but Apple has offered a small consolation in these great Quicktime VR tours. You can check out six areas of the property, all via a very cool illustration of the store. Check it out.
Remember the dude that proposed via Apple's time lapse video outside the new Fifth Avenue Apple Store? Kottke.org received an email from his fiancé, Uschi Lang. That's right, she said yes! James, that's the name of the man in the photo, had been meaning to drop the big question for months before he had an idea when he was waiting with Uschi outside the Apple Store.
He sneaked back whilst she was sleeping and stood in front of the camera for 15 minutes with his proposal signs to ensure that the time lapse would pick him up. A few days later James led Uschi down a row of candles leading up to his G5 and showed her the video and of course, she said yes. Congratulations you two!
Now, about that row of candles leading up to his Mac. Is it normal to do that when you're not proposing? What?! I'm just asking...
This will probably be my last post about Apple's new Fifth Avenue store, but I'm not making any promises. The Cult of Macpoints us to this very cool Quicktime panormic image of the store on opening night. It is very cool.
When you open a new store in New York that features a giant glass cube you expect people to show up, and show up they did for Apple's grand opening of their Fifth Avenue store. It was just Joe and Jane Macuser that showed up for the opening, though, many celebrity Mac heads made an appearance.
Internet Zillionaire managed to snap some photos of Spike Lee, Kevin Bacon, Tina Fey, and others as he stood around the Apple store for a few hours.
As part of the festivities surrounding the opening of the Fifth Avenue Apple Store in NYC (are you sick of hearing about it yet?), Apple gave away a bunch of MacBook. Here is a gallery of some of the winners. Don't they look so happy? Don't you feel so envious? So do we.
Ok, so maybe it's just a joke, but it's still funny. Macenstein has written an amusing parody post, stating that the NYC cube (which is made of the same material as the iPod's screen) will don a protective case designed by Incase, after receiving a 30-foot scratch over the weekend. Nice one, Macenstein.
Ben Shapiro, an eagle eyed TUAW reader, spotted His Steveness at the Fifth Avenue Apple Store set to open today at 6pm. Pictured above we can see the real reason Steve wanted a gigantic glass cube, so he could stare lovingly at his own reflection.
Check out all of Ben's Steve pics in his Flickr stream.
Hooray, it's opening day! You cannot deny the lure of the cube, New Yorkers. Resistance is futile. While Apple Store Fifth Avenue in New York City doesn't officially open its doors until 6:00 PM, we'll be taking your reports all day. Use the comments of this post to share your experiences:
When did you get in line?
What's the atmosphere like?
Have you seen any celebrities (from the Mac community or otherwise)?
Will you be moblogging photos with your phone?
Is your credit card literally burning a hole in your pocket?
Does your boss think you're home sick?
Check back throughout the day for updates. Have fun, New Yorkers! Here's hoping you score a T-shirt.
Updates:
Steve writes: "I'm standing out in front of the Apple location right now. The extreme cold and rain has scared off most of the mac faithful. Right now there are only about 20 soaking wet fans waiting outside. We haven't seen any celebs yet, although ABC news dropped by and interviewed some of us..."
More updates from Steve:
"...Steve Jobs has just showed up. He and some of the other Apple bigwigs are currently looking over the outside of the premises. It's getting better by the minute."
TUAW reader Ben took some great photos of Steve Jobs at the 5th Avenue store! He writes:
"So I'm outside the new Apple store but [I'm] not near the crowd and Steve Jobs comes from behind me, I think a lot of people were surprised...here are some photos." Very cool! Thanks, Ben!
The Apple Store on Fifth Avenue has been rumored to be open 24 hours a day. ifoAppleStore now reports that not only will Apple's new flagship store be open 24 hours a day, but also 365 days a year (366 on leap year).
If this is true I imagine that some Mac geeks will be ringing in the New Year at the Apple Store.
Who is going to be attending the grand opening? I am pondering taking the trip into NYC to see the mystical cube with my own two eyes.
So the Mac web is buzzing with anticipation as we all wait for Apple Store Fifth Avenue in NYC to finally open for business on Friday, May 19. To help you get into the mood, ifoAppleStore will be hosting a camp out on Thursday night outside the store. The first 100 people to show up will receive the cool commemorative pin pictured at right. It should be fun, and please let us know if you attend!
You now it's going to be a big deal when Apple creates a webpage dedicated to counting down the minutes until a single retail location opens. Apple Store Fifth Avenue in NYC (yes, the one with the huge cube) will open on Friday, May 19. This store is located at 767 Fifth Avenue at 59th Street. Get there very early for a free T-shirt and an amazing experience.
We're eager to receive all of your reports, so let us know what the scene is like it you attend. It should be great.