Fukubukuro Articles on TUAW - The Unofficial Apple Weblog

Japanese customers line up for Apple's Lucky Bags

by Megan Lavey-Heaton (Jan 2nd, 2012)

Apple Stores in Japan have continued the fukubukuro or "mystery bag" tradition, where sealed bags of merchandise are offered on New Year's Day at a hefty discount. If you're extremely lucky, you'll come away with a piece of coveted merchandise. Apple has been doing this in Japan since 2005. The ...

Japan's Apple Stores continue Lucky Bag tradition

by Dave Caolo (Jan 1st, 2010)

Fukubukuro, or "Mystery Bag," is a Japanese New Year's Day tradition during which merchants sell sealed bags of various items at a substantial discount, often as high as 50%. Shoppers may get some great deals on the contents of these bags - even if they don't know what exactly they're buying. ...

Lucky Bags sold in Japanese Apple Store

by Dave Caolo (Jan 5th, 2009)

Fukubukuro, or "Mystery Bag," is a Japanese New Year's Day tradition during which merchants sell sealed bags of various items at a substantial discount, often as high as 50%. Apple participated this year, and one lucky shopper, Justin, blogged his experience. For the approximate equivalent of ...

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