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How Apple, GE brands weather bad press

According to YouGov BrandIndex, Apple's public reputation in the U.S. is "Teflon" compared to another large brand -- GE. YouGov BrandIndex compared the two companies, both of which have recently gone through tax avoidance "scandals," and found that Apple's reputation was untarnished and almost...

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GE Executive says adoption of Apple products helps recruitment

Last year, GE launched a pilot program that lets its employees choose between a Mac notebook and a PC desktop. The program is not well-known, and only 1,000 employees have chosen a Mac over a PC. This number is expected to rise as more employees become aware of this option, and new employees...

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