Filed under: Analysis / Opinion, Hardware, Multimedia, Apple, MacBook, Mac Pro
No Blu-ray on Macs... and no one cares
Danny Gorog at APC Magazine has written a really nice analysis of something that's rather strange when you think about it -- why aren't there any high definition DVD drives on Macs yet? It has been asked for by a few folks, but by and large, Apple has pretty much ignored the whole high definition debate. And even now, when we supposedly have a winner in Blu-ray, Apple hasn't pulled the trigger, and consumers, as Gorog notes, haven't even really cared much.In fact, across the entire PC market there's not a lot of wholehearted support for Blu-ray or any major high definition formats. It's not that DVDs are "good enough" -- HDTVs are selling by the truckloads -- it's more that consumers, apparently, just don't want to settle on another format. And that may be the key to this whole thing -- Apple has a vested interest in selling content, and implementing some other content producer's format into their machines will take away from their best HD content channel yet: iTunes.
And customers, happy to not have to buy yet another permanent format of their favorite movies, may be satisfied with having no next-generation disc format. I, like many users, have already watched tons of HD video without ever having bought a Blu-ray disc. If Apple doesn't need the drives to deliver the same quality content, why should they bother?
Technology has long been a battlefield with two competing standards facing off against each other: VHS vs. Betamax. AC vs. DC. Mac vs. PC. Atom vs. RSS. The most recent standards showdown revolves around next generation DVDs: 
In another move by a major player to negate this ridiculous next-gen DVD format war, 
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
