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Tag: IAD

Apple execs rewarded with stock bonuses worth $12 million each, and other news for March 6, 2014

Apple has awarded a total of 30,000 shares totaling US$12.1 million to six company executives, according to MacRumors. The news came from required filings with the SEC. As MacRumors explains: The shares appear to have been awarded as part of the executives' 2014 compensation package. Apple...

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Daily Update for December 10, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires...

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Apple expands iAd workbench to include nine new countries

Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to...

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Apple posts job listings for iAd team positions in advance of iTunes Radio

With the impending release of iTunes Radio, Apple is preparing for its entry into the world of streaming music by expanding its iAd division. Apple currently has three positions open on their official jobs board for the iAd division, all in the design field. And those are just the jobs on their...

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Apple releases iAd Workbench for campaign management

Apple has launched iAd Workbench, a new service that allows developers of all sizes to build ad campaigns to reach their target demographics. iAd started as a massively expensive service that was priced out of the reach of many developers, with the minimum for an advertising contract being set at...

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AppGratis document shows disconnect between statement and promotion

Today's edition of "How the AppGratis Turns" finds Business Insider reporting on a "leaked document" showing that the company supplies developers with estimates on where their app will land in the App Store rankings based on how much they're willing to spend. This contradicts what AppGratis CEO...

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Former Apple iAd VP Andy Miller to be President and COO of Leap Motion

Former head of Apple's iAd program Andy Miller recently left the company to join a firm called Highland Capital, but now he's taking another leap into the COO role of a company called Leap Motion. Leap Motion is currently working on a new device designed to make motion controlled gestures easy...

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Former iAd executive Mike Owen moves to AdColony

Mike Owen, who worked at Apple on iAd, has left the company to join the mobile video ad network AdColony. Owen was a senior manager in the New York office for iAd, but is now one of three recent high-profile hires at AdColony. He's also one of a few big exits from Apple's iAd program, the...

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Apple to increase developer iAd revenue to 70%

In an effort to entice developers to use its iAd service, Apple recently announced that developers will now get a 70 percent cut of iAd revenue, says a report in AppleInsider. This is a ten percent increase from the previous terms which offered 60 percent. These new terms were included in a...

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Apple reduces iAd pricing, revenue sharing

Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an...

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Apple brings in former Adobe VP to help out iAd

Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either...

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Apple's mobile ad head Andy Miller leaves for Highland Capital

Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad...

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Apple cuts iAd buy-in fees

Since Apple announced the iAd mobile advertising service last year, the success of the service has been in question. Now Bloomberg is reporting that Apple is cutting rates for iAds by as much as 70% to attract marquee clients. As noted in today's post, Apple was initially charging clients US$1...

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Apple pulls iAds from apps for kids

Mike Zonrek reports that Apple has suddenly removed iAds from kid-focused applications in the App Store. Zonrek is the developer behind Dex, a Pokémon-browser that has been downloaded over 500,000 times and is a favorite among kids who are into Pokemon. Zonrek uses a combination of iAds,...

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Amazon releases ad-supported Kindle

The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not...

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