InsideApple Articles on TUAW - The Unofficial Apple Weblog

Former Apple employee questions author Adam Lashinsky

by Steven Sande (Jan 30th, 2012)

Author and Fortune Magazine editor Adam Lashinsky's new book -- Inside Apple: How America's Most Admired - and Secretive - Company Really Works -- is in bookstores now and the author has embarked on a publicity tour to drum up sales. At the first stop on the tour at the LinkedIn headquarters in ...

Inside Apple offers a quick read, corporate insights

by Erica Sadun (Jan 26th, 2012)

I just finished Adam Lashinsky's "Inside Apple", now available for sale at most major vendors. It's a quick, easy read and clocks in at just over 200 pages with large, readable type. If you're looking for an exhaustive Tracy Kidder take on how Apple works and operates, this book isn't it. Instead, ...

Adam Lashinsky's Inside Apple now available

by Kelly Hodgkins (Jan 25th, 2012)

I'm sure by now most of you have read Walter Isaacson's biography of Steve Jobs. If you're still hungry for more information on Apple, then you should pick up a copy of Adam Lashinsky's Inside Apple book. The book takes a corporate look at the inner workings of Apple. It introduces more of the ...

How Apple tests product packaging

by Steven Sande (Jan 24th, 2012)

We all know just how obsessive Apple is about the little things. Scott Forstall, Apple's VP of iOS software, has mentioned that he uses a photographer's loupe to make sure that every pixel on the iOS interface is "just right." Now an upcoming book opens the door on a secret room at Apple HQ where ...

Inside Apple: On Apple's legendary secrecy

by Chris Rawson (Jan 18th, 2012)

Fortune has published a lengthy excerpt from Adam Lashinsky's Inside Apple, a book scheduled to be released next week that provides an unprecedented look inside a company legendary for its secrecy. I'd encourage you to read the entire excerpt at Fortune, and buy the book when it comes out, but ...

Inside Apple describes Scott Forstall as Apple's CEO-in-waiting

by Steven Sande (Jan 17th, 2012)

Apple CEO Tim Cook is an excellent business manager and responsible for much of the company's success in low-cost manufacturing and skinny inventories. But as we saw with Cook's first product announcement on October 4, he lacks a lot of the charisma that marked the Steve Jobs era. A new book is ...

Fortune's 'Inside Apple' article lands on Kindle Top 10 Bestseller list

by Michael Grothaus (May 16th, 2011)

I write for an Apple-centric site, so I know how much people love any information they can get about Apple. Even so, I never thought such information would land on Amazon's Kindle Bestseller list, but that's exactly what happened this week. Earlier this month, we told you about Adam Lashinsky's ...

insideapple.apple.com?

by David Chartier (Oct 2nd, 2006)

The promotional email for the .Mac webmail refresh that went out over the weekend might have been a bit more revealing than we originally thought. Reader Harry noticed the address Apple used to send it was a bit different than the standard 'noreply@apple.com' (and honestly, I'm signed up for so much ...