Interbrand Articles on TUAW - The Unofficial Apple Weblog

Daily Update for October 4, 2012

by Steven Sande (Oct 4th, 2012)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player ...

Apple is number two global brand

by Dave Caolo (Oct 4th, 2012)

Brand consultancy firm Interbrand conducts a survey of the "Best Global Brands," and this year Apple is in the number two spot, second only to Coca-Cola. That's a big leap from Apple's eight-place finish in 2011. In this most recent survey, Apple jumped ahead of Intel, McDonald's, GE, Google, ...