Laptop Hunters Articles on TUAW - The Unofficial Apple Weblog

Apple hardware changes alter Microsoft "Hunter" ads

by Dave Caolo (Jul 24th, 2009)

While some of Microsoft's recent ad campaigns have fallen flat, like the Jerry Seinfeld and "I'm A PC" ads, the "PC Hunter" series has struck a chord with consumers and, it would seem, Apple. AdAge is reporting on the aftermath of Microsoft COO Kevin Turner gloating about getting a call from ...

We get it, Windows means cheap hardware

by Aron Trimble (May 18th, 2009)

Microsoft's latest advertising campaign, while more stimulating than the Seinfeld/Gates spots, has one goal and one goal only: sell PCs. Microsoft's endgame, it seems, is to persuade people into purchasing Windows-running PCs by leveraging the fact that Macs are more expensive than PCs. I'm not ...

Oh no! Laptop Hunter ads return

by Mel Martin (May 1st, 2009)

Microsoft keeps trying, and trying, and trying. The new Laptop Hunter ad [YouTube link] features Sheila, who wants to do some video editing. She has $2000US to spend. Sounds like a natural for a MacBook Pro, eh? Nope. She settles for an HP HDX 16t. She passes on the Mac because it has only 2 GB of ...

Full text from "Legal Copy" ad isn't quite PC-specific

by Mike Schramm (Apr 21st, 2009)

You've probably seen all of the new Get a Mac ads we posted about on Sunday, and if you haven't yet, go ahead and watch them now. We'll wait. Just let us know when you're back, we'll be playing a little Zen Bound. Done? If you saw the Legal Copy ad, you know that's the one where as PC makes crazy ...

Talkcast preview: special guest Mitch Wagner from InformationWeek

by Michael Rose (Apr 11th, 2009)

If you joined us last Sunday night, you heard an unvarnished rant in five-part harmony as Dave, Christina, Mike S., Mel and I all weighed in on the ongoing series of "Laptop Hunters" Microsoft TV ads (yes, there's a third one now: an adorable mother-and-son team of laptop shoppers who shockingly ...

Microsoft at it again with 2nd ad tweaking Macs

by Mel Martin (Apr 4th, 2009)

Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who ...