Logo Articles on TUAW - The Unofficial Apple Weblog

Apple now owns the trademark to The Beatles' Apple Corps Logo

by Michael Grothaus (Oct 25th, 2012)

Apple and The Beatles have had a contentious relationship for years. The Beatles Apple Corps company felt Apple's logo -- and the company's eventual foray into digital music -- infringed on their trademark Apple Corps logo. Then in 2007, Apple, Inc. and Apple Corps Ltd. finally settled ...

The story of Apple's upside down logo

by Michael Grothaus (May 21st, 2012)

It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the "upside down Apple logo" refers to how PowerBooks and iBooks used to display the Apple logo "pointing" ...

Apple wants Samsung name obscured on video players in courtroom

by Mel Martin (May 1st, 2012)

Unsurprisingly, Apple is really sweating the details when it comes to its upcoming court date with Samsung. FOSS Patents has noted that a court filing revealed Apple doesn't want to see any Samsung logos or brand identification in the courtroom. "Apple intends to bring a motion for ...

Apple not happy with food company's logo

by Kelly Hodgkins (Sep 7th, 2011)

Apple is accusing a Chinese food company of trademark infringement over its fruit-themed logo. The Sichuan Fangguo Food Co., Ltd. uses a round red logo with a stem and leaf. Apple claims this logo borrows conceptual elements, specifically the leaf, from its logo. Fangguo's CEO Zhao Yi ...

The iCloud logo and the golden ratio

by Dave Caolo (Jun 24th, 2011)

Apple's commitment to thoughtful design is legendary, and here's another example. The iCloud logo uses the golden ratio. In short, the golden ratio is an irrational mathematical constant that often occurs in nature. When applied to design, the results are considered aesthetically pleasing. ...

Want to write in LOGO? There's an app for that

by Chris Ward (May 10th, 2011)

Logo is a great introduction to programming for children, so a version for the iPad seems like a great idea. Emmanuel Crombez's implementation of Logo is very welcome indeed -- at least, it is if you speak decent French. French developer Crombez has a large suite of educational software apps ...

Apple files for old Apple Corps trademark

by Mike Schramm (Mar 14th, 2011)

Apple Inc. (formerly known as Apple Computer) must be feeling pretty sure of itself after finally hammering out the Beatles deal for iTunes with Apple Corps. and its associated partners. The company that makes iPhones is now trying to re-secure the Apple logo trademark that Apple Corps. used ...

Apple patent application puts antenna in the logo

by Kelly Hodgkins (Dec 24th, 2010)

A recently discovered Apple patent application dated from June 2009 suggests Apple may build future devices with an antenna housed directly underneath the familiar Apple logo. The idea is genius -- the Apple logo is going to be on the iPhone or MacBook anyway, so why not stick an antenna ...

Wrap your iPhone 4 in Swarovski crystals

by Mike Schramm (Jul 19th, 2010)

Now that Apple has all but confirmed that the iPhone 4 needs a case to work correctly, you might as well go as over-the-top as possible, right? Enter this Swarovski crystal case from Caze -- over 1500 Swarovski glass crystals covering every part of the iPhone's sides and back, encircling your ...

Finder icon birthday cake will make your day

by Mike Schramm (Nov 22nd, 2009)

If there's one thing I like better than pie, it's cake. And if there's a best kind of cake, it's definitely one that's shaped in the form of something geeky. Which means the video above, which shows what seems to be a tasty confection in the form of Apple's Finder icon, hits the spot perfectly. ...

RetroMacCast interviews Rob Janoff

by Mike Schramm (May 25th, 2009)

The guys over at the RetroMacCast sent us a link to their latest episode, featuring an interview with none other than Rob Janoff, the designer of Apple's old rainbow Mac logo. The interview starts a little less than halfway into the show, and it's cool to hear a voice right out of Apple's past. ...

Rob Janoff and how he made the Apple logo

by Mike Schramm (Mar 31st, 2009)

ZLOK has re-posted an article (originally meant for the defunct Sync Magazine) about Rob Janoff, a designer who's credited with coming up with the iconic-as-they-come Apple logo. It's actually a really short piece, but he does talk pretty candidly about where he got the idea: by buying a bag of ...

Flickr Find: A familiar logo

by Mike Schramm (Mar 10th, 2009)

You can call Steve Jobs a visionary if you want, but the Vanzettis are the real visionaries -- who would have ever thought of using a computer company's logo to sell fruit?! Though it's a little bit squished and the colors are different than we've ever seen (a red apple and a green leaf? why ...

The sun-stamped Apple doesn't fall far from the iTree

by Michael Rose (Nov 22nd, 2008)

Some forms of Apple fandom are quick and simple -- the button, the tote bag, the temporary tattoo (not to be confused with the more permanent variety). Some forms, however, require commitment and patience. I don't speak the predominant language over at useloos.com, but I can guess that the ...

Glowing Apple logo mod for your iPhone?

by Robert Palmer (Aug 18th, 2008)

iPhones.ru posted a video (with dialogue in Russian, I think) showing a first-generation iPhone that's been modified to light up the Apple logo on the back of the device when it's turned on. Sadly, it doesn't show how exactly the modification was made, though I conjecture it uses light from the ...