This is the kind of thing that probably should have been done a long time ago, but Macworld is reporting that Apple has launched iTunes Preview, a page that appears when you click an iTunes link (like this one) and your browser sends you over to iTunes. Previously, you just got that placeholder page that said "One Moment Please" and asked if you wanted to open the link in an external application, but with iTunes Preview, you get a nicely laid out page with information and reviews (and your browser still opens up the iTunes store).

Currently it only seems to work with music -- movies and television only get a small thumbnail, and applications get the same old gray page. But that'll probably change before long -- it's much smoother to see what you're clicking through to, and of course there's the added bonus for people who don't actually have iTunes installed. As MacWorld points out, there are actually no "preview" buttons on the page -- you can't listen to music there, only click through to the iTunes store. But like I said, it's better than a blank window and a browser popup asking for your permission. I wouldn't be surprised at all to see this grow a lot more in the future.

As a Mac-head who has attended the Macworld Expo and Conference on and off since the late 1980s, I met the announcement last December that Apple would no longer attend the event with a big, jaw-breaking yawn. Personally, I never attended Macworld for the Apple display, which was overcrowded and staffed by Apple employees who usually knew less about the new products than I did. The keynotes were usually a highlight, but hard to get into, and without Steve Jobs as the "star," it just wouldn't be the same. My reason for going to Macworld has always been the same; to see great new software or hardware made to work with Apple products, meet with manufacturers and developers, and to enjoy the camaraderie of the large group of buddies I've made at Macworld Expo in the past.

So, when I saw that registration for Macworld 2010 had opened, I immediately jumped on the website and signed up. To me, it's a no-brainer to attend the original and only US conference that is all about Apple. Macworld Expo has been around for 25 years, and all indications are that it will continue for as long as the Macintosh and other Apple platforms exist. Yesterday, I talked with Paul Kent, General Manager, Macworld 2010 and Vice President of IDG World Expo, about Macworld 2010 and how preparations are coming along for the show.

Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy as possible. We've seen this pitch from Apple within the past few years -- they've recently slimmed down their packaging and started using recyclable materials in making their computers. It's pretty interesting to see them making such a push on this issue, but then again it not only helps them sell computers (assuming they don't have to raise prices too high due to the new policies), but of course helps the culture and the Earth at large in terms of making sure our environmental footprints are as small as possible.

The new site includes information about the impact of Apple's products both during manufacture and during usage, as well as reports on product performance, as well as a blog on what they're doing lately. They also have a link to their recycling program so that when you're done with whatever Apple products you're using, you can make sure that those recyclable products are actually recycled.

Pretty good deal all around, and good for Apple to make it clear how committed they are to this issue and acting on it.

TechStyle has begun round two of their giveaway on Stylit.tv, and this one ends September 15. There are even more prizes in this bag, and TUAW readers need only enter a special promo code to get extra chances to win. Thanks to our friends at Stylit.tv, host Shira Lazar and the vendors who donated the loot.

On the next page you'll find the special code, a video of Shira at Macworld Expo (plus see us give away the two other bags of goodies at the event) and a list of what's in this giveaway.

To celebrate the kickoff of their new show, TechStyle, the good folks at Stylit.tv are giving away a bundle of goodies. Not just t-shirts and tchotchkes, either, but a pretty massive haul of loot (see the list on the next page) gathered from Macworld Expo 2009. We met up with the Stylit.tv gang back in January to give away the first couple of bags of goodies at Macworld. But if you missed Macworld, now's your chance to take home a number of products seen at the show.

Before we get to the loot, we've got a special deal for TUAW readers. Stylit.tv goes to trade shows and glitzy events to get cool prize bags to give away. You pretty much just go to this page and enter to win. However, TUAW readers can enter a bonus code that'll give you 40 extra chances to win. The code is TUAW4EVER.

Only the first 500 bonus codes will give you this boost, so good luck! On the next page is the list of prizes you can win now and the premiere of TechStyle at Macworld. The current giveaway ends on September 8, but there is yet another starting after that with yet another big bag of goodies.

In a thorough review of the new speed-bumped white MacBook, Macworld notes an intriguing fact: the 2.13GHz model of the $999 entry-level laptop actually outperforms the base unibody model. The magazine's benchmarks show a 4 percent advantage for the new white MacBook over the $1299 2GHz aluminum laptop; the white model even outlasts the next-generation machine on battery life by more than 30 minutes.

Unless you absolutely have to have the new industrial design on your laptop and you're willing to pay an extra $300 for the privilege, it does seem that the new white model is the better buy... for now. A performance gap like this is a strong hint that the unibody models are due for a processor bump sometime soon, if only to restore the proper order of things: faster should equal more expensive. Right?

Welcome back to Mac 101, our occasional series of tips for new and novice Mac users.

Over the past 25 years, icons may have become ubiquitous almost to the point of fading into the visual background; still, the little pictures that began in 32x32 black and white format have grown up quite nicely into the massive 512x512 icons we enjoy in Mac OS X 10.5 Leopard. Although the list and column views are more utilitarian for most file management tasks, there are times when icon view is the way to go.

You can control whether or not a particular Finder window displays in Icon view via the View Menu ("as Icons," or ⌘-1), and then adjust the display size of the icons via the View Options inspector panel (⌘-J). You can get up to 128px square icons in Finder windows, which is plenty big, but what if you want to see all the graphical power of those fully operational battle icons?

One way to see the full-size icons is via Cover Flow -- simply switch your Finder window to "as Cover Flow" (via the toolbar button, the View menu, or with a quick ⌘-4) and you can scale your icons at will by adjusting the window size. If you prefer not to have that black background around your icon, however, what is there to do? Thanks to Rob Griffiths at Macworld & MacOSXHints, here's a great tip for getting the maximum size out of your icon previews in the Finder without resorting to Cover Flow.

To view icon previews up to 512x512, hit the Spotlight search field at the top right of the window; search for a null string (two quotation marks next to each other, no space in between, like so ""), then change the search target from This Mac to Current Folder and the search type from Contents to File Name. Switch to icon view and you'll see, at the bottom right corner of the window, a scaling slider. Push it to the right to maximize your icon size. It's just the thing for appreciating the fine detail on your bottle of unicorn tears. (If you're looking for the CHOCK LOCK and Rick Astley icons above, they're in the QuickPix 2008 pack from the Iconfactory.)

Rob also hazarded a guess that we might see a more accessible version of this feature in future Mac OS X versions. If you watched the Snow Leopard stealth preview video posted earlier, you know he may well be right.

I coulda told you this, though I am a little surprised that we've seen the results so fast. Despite iTunes having put the new tiered pricing into effect just last week, Billboard is reporting that they've already seen sales drop on the higher-priced tunes. The iTunes Top 100 chart has 40 different songs with a new price of $1.29, and one day after the changes, those songs dropped an average of 5.3 places on the chart, while cheaper songs moved up on average. And on the second day of the price change, ten of the tracks that saw their prices rise within 24 hours dropped a huge 12.4 chart positions on average.

Of course, we're talking only a matter of days here, and there are all kinds of things that could have affected this average drop -- lots of the tracks that became expensive were from a Rascal Flatts album, and it could be just that the album has lost popularity, bringing the average down. And don't forget that even though these sales figures may be dropping, they haven't dropped nearly enough to show a loss of revenue (though fewer songs may be selling, they're still making more money).

But for those convinced that higher prices mean lower sales numbers, these first few days of figures will seem to connect all of the right dots. We'll have to wait and see if the long-term effects match up to the figures Billboard has seen so far.

IDG World Expo has just announced the dates for Macworld Expo 2010, shifting the conference's historical January jaunt to February. The Macworld 2010 Conference and Expo will take place in San Francisco from February 9 - 13.

When I spoke to Paul Kent, the General Manager for Macworld Expo, earlier this afternoon, he stressed that IDG is answering a call from exhibitors and attendees to move the event to a less stressful time of year. Developers won't have to rush through the holidays to finish up software demos that might not be ready for a few months anyway, and exhibitors won't need to balance the holidays and booth-planning all at once.

The date change isn't the only new development: the Expo will run from Thursday February 11 - Saturday February 13 (the conference will run from the 9th - 13th). This means that attendees who are full-time professionals won't have to take off as much time from work. Can't make it on Thursday? Come on Saturday. Paul told me the real goal for Macworld 2010 is to make Macworld about the community.

After Apple announced that Macworld 2009 would be its last expo, the Mac community (and tech community at large) started speculating about the future of the event. Emerging from all this speculation is an interesting opportunity for Macworld to reinvent itself.

IDG announced during Macworld 2009 that Expo-only registration would be free. Already, more than 10,000 people have registered for the 2010 show.

Losing the largest show exhibitor does mean that the Expo floor will be scaled down. The Conference will be held in San Francisco's Moscone Center West, while the Expo will be in the North Hall (rather than the North and South as in years past). I think scaling the Expo down is a good idea. It's easier to interact with fellow show-goers in one space. In this economy, scaling down just makes sense.

Paul emphasized that there will be a real focus on independent software developers. I think this is a good thing and that Macworld has a real opportunity to define itself as not only a Mac community Woodstock, but also as a place for developers to talk, discuss, learn and show-off their wares. With iPhone development as hot as it is, a stronger focus on that audience has real potential.

Wherefore art thou, Push? Macworld has gone in search of the much-awaited iPhone feature that would let applications get their own notifications even while not necessarily active (so apps like Twitterific could have a little red number on them showing the number of unread tweets, and so on). But the Push system was "pulled" (still makes me laugh) from the 2.1 firmware during the beta phase, and as you probably know by now, it's still not on your iPhone.

Unfortunately, there's no official news on the subject (Apple hasn't canceled the service completely, as far as we know, but would they really tell anybody if they did), but Macworld has a few ideas: it could be that Apple has abandoned the system, thinking that it didn't really help as much as they thought it would, or Apple is still working on it, or Apple is working on something even better. Which one of those you decide is true probably depends on what you think about Apple in general, so we'll let you make your own guesses on that.

But we will say this: we're near the end of the known roadmap for the iPhone, and people are already talking about a new version of the hardware. If we don't see an update on Push in the next refresh, it's probably likely that the only thing the notification system will be pushing is daises.

Dan Moren over at Macworld has picked up the App Store pricing gauntlet yet again. He somehow equates the iPhone's price dropping to $199 as a symbol that cheap people are shopping the App Store -- as if anyone who's interested in spending $199 on a phone can be called cheap. But he's starting from the right place: from AppCubby's donationware scheme (they sell apps for 99 cents and ask people to donate more on their site) to the Sound Grenade developer (he made a self-described "terrible" app in 20 minutes and threw it up on the App Store -- only to get hundreds of thousands of downloads), something is very weird in the world of apps for the iPhone and iPod touch.

Moren's final point seems to be that an excess of 99 cent apps is pushing the really talented developers out of business (because they can't make back what they put into the software by selling it for 99 cents), but there's still something wrong there. If someone can sell 100,000 copies of an app for a buck apiece (walking away with $70,000 after Apple's cut), why are the talented developers leaving? Surely you can make a quality app for less than $70,000, right?

We're obviously still closer to the beginning of how the App Store will eventually shape up rather than the end. It sure seems like developers who create worthwhile apps would find a way to pay for them, but if they can't, then yes, it might be worth another look at the pricing setup from Apple end.

The sharks are swimming the waters around Macworld Expo. They must smell blood: first we hear that Apple may be headed to CES, and now iLounge has announced that they're sponsoring a "pavilion" at next year's Consumer Electronics Show in Las Vegas. I've never been, but you have to think that there have always been at least some iPod and iPhone-related displays at CES, even if most of the hoopla is a few states away at Macworld. But now CES is making its move, apparently. With Apple pulling out of Macworld for good (and that event focusing on the Mac), CES and iLounge may be looking to get in on some of the iPod and Apple action.

In fact, there's a FAQ for the event that says exactly that -- CEA heard that exhibitors were planning on skipping Macworld, and weren't sure about appearing at CES, so this pavilion is designed to pull exactly those people in.

Obviously all of these events are almost a full 12 months off, and anything can happen in between now and then. But CES and iLounge apparently aren't wasting any time trying to nab some iPod-related attention away from IDG's Macworld sans Apple.

Felt a little bit of acid in my posts lately? Getting an icy vibe off of my writing for the past week? There's no hard feelings to Rose, Christina, or any of the other TUAWers at Macworld (they did an awesome job covering everything), but yes, I was a little bummed that I didn't get to go. This was probably the best show for iPhone games ever, and (like many of you, I suppose) as I watched all of the meetup and demo tweets go by, yes, I steamed a little bit.

But it's OK, because Slide to Play ended up doing exactly what I would have done at Macworld: meet game developers and challenge random people to iPhone games, and they've put it all in video format so I and you other gamers can live vicariously through them. On the way, their host gets beaten by a little kid (which never would have happened if it was me), and they do get in good chats with the guys from Freeverse and Iconfactory about their current (and future) gaming plans.

It's fine. I didn't need to go to Macworld anyway. I had a perfectly fun time sitting here in Chicago, getting buried in snow and playing Samurai Puzzle Battle Arcade all by my lonely self. Who needs Macworld, right? Sigh.

Video in the continuation of the post. Thanks Steve!