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Tag: Millward Brown

Google bests Apple as world's most valuable brand

For the first time in three years, Google topped Apple on BrandZ's annual ranking of the top 100 most valuable global brands. Put together by MillwardBrown, this year's ranking gave Google a brand value of US$158 billion and Apple a brand value of $147 billion. Of course, the notion of what...

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Apple still most valuable global brand

Every year, Millward Brown Optimor produces the BrandZ list, a listing of the 100 most valuable brands. As with last year, Apple is at the top of the list with a 2013 brand value of just over US$185 billion. Apple's brand value rose only 1 percent this year, but that number is still well over No....

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