MobileAds Articles on TUAW - The Unofficial Apple Weblog

Research shows Apple makes top 3 connected devices in US

by Kelly Hodgkins (Dec 6th, 2011)

JiWire culls a requests from approximately 289,000 public Wi-Fi locations in the US and uses this information to produce a quarterly report on mobile devices. Its latest report for Q3 2011 confirms what Apple fans already know -- iOS devices rule in the connected device category. In its ...

Survey: 41% of smartphone users set to buy iPhone 5

by Mike Schramm (Sep 28th, 2011)

Ad network InMobi has been asking its customers what they think of the rumored upcoming iPhone 5 (purportedly to be announced at the event in Cupertino next week), and as you might imagine, the response is overwhelmingly positive: 41% of current mobile customers in North America say that yes, ...

Ad network revenue shows iOS and Android are almost tied

by Kelly Hodgkins (Jun 15th, 2011)

A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions data, the iPhone is the top individual phone on the ad network, while the iPad is on the rise with a 29% jump in impressions from last month. Apple was the top ...

Mobile share reports put Android in first for ads, RIM with most subscribers

by Mike Schramm (Dec 6th, 2010)

Two big mobile market share reports have just released, both of them offering up some interesting news for Apple in the world of mobile phone OS users. First up, IDC's report sends Google's Android OS to a whopping 59 percent share, up from 48.6 percent last year. Apple, IDC says, will likely ...

Apple hires two more for mobile ad sales

by Mike Schramm (Feb 5th, 2010)

In addition to their Quattro Wireless buy last month, Apple has picked up two more new employees that seems like additions to an incoming mobile advertising business. Theo Theodorou was picked up from Microsoft's mobile advertising sales department and will head sales in Europe, the Middle East, ...