MobileAdvertising Articles on TUAW - The Unofficial Apple Weblog

iOS 6 spike last weekend due to China, not Google Maps

by Kelly Hodgkins (Dec 21st, 2012)

Earlier this week, mobile ad exchange company MoPub released a report showing a 26 percent increase in iOS 6 adoption over the weekend. The company attributed this jump to the launch of Google Maps. According to a TechCrunch report, rival mobile ad company Chitika claims it is China and not ...

Research shows Apple makes top 3 connected devices in US

by Kelly Hodgkins (Dec 6th, 2011)

JiWire culls a requests from approximately 289,000 public Wi-Fi locations in the US and uses this information to produce a quarterly report on mobile devices. Its latest report for Q3 2011 confirms what Apple fans already know -- iOS devices rule in the connected device category. In its ...

Travel ads doing especially well on the iPad

by Michael Grothaus (Sep 28th, 2011)

AllThingsD has an interesting report on the boom of travel ads in the last year. Mobile ad network Greystripe has seen travel-related mobile ad campaigns grow by 50% this past year. While researching why, they found the iPad has a lot to do with it. Greystripe found that a whopping 91% of iPad ...

iOS gains ad share from Android in March, remains hottest app platform

by Steven Sande (Apr 14th, 2011)

Each month, Millenial Media issues its Mobile Mix report. It's full of stats on market share and advertising impressions by mobile device platform. The March report had some upbeat news for Apple in that mobile ad impressions on iOS devices jumped a surprising 11% over the previous month. What ...

Apple to announce iAd mobile advertising platform

by Michael Grothaus (Mar 27th, 2010)

Earlier this month, Apple posted a job listing that hinted at mobile advertising. Steve Jobs had strong words for Google when he told employees "We did not enter the search business. They [Google] entered the phone business." It was always interesting that Jobs never said anything about Apple not ...

Apple job listing hints at official App Store advertising

by Michael Grothaus (Mar 5th, 2010)

A little over a month ago, Steve Jobs blasted Google at an Apple Town Hall meeting for entering Apple's territory. "We did not enter the search business. They entered the phone business," Jobs told employees. "Make no mistake: they want to kill the iPhone. We won't let them [...] This 'don't be ...