Posts with tag NAB
Posted Feb 7th 2008 5:00PM by Nik Fletcher
Filed under: Software, Video, Other Events
If you were planning on Apple pulling something out of its hat on a booth at the National Association of Broadcasters (NAB) Show in Las Vegas in early April, you're going to be disappointed. TVTechnology.com has received
confirmation from Apple's Senior Manager of PR Anuj Nayar that the folks from Cupertino are cutting back on their show participation, and will not be having a booth at NAB this year.
With some of us at TUAW hoping to get some more details on the
long-delayed Final Cut Server at NAB, this is something of a disappointment. Despite a statement that FCS will be 'available in early 2008,' the software has yet to ship. Of course, Apple not having a booth doesn't mean that the future of Final Cut Server is indeterminate -- Apple is touting its use at a Los Angeles TV station, after all -- but all those hoping to see it in action at NAB will be left wanting.
Thanks Brett!Posted Apr 19th 2007 10:00AM by Michael Rose
Filed under: Software, Video, Other Events, Apple Professional
I'll admit that some of the new features in
Final Cut Studio are a little bit over my head, as a non-pro-video guy. OK, pretty much all the new features are over my head, so I asked a couple of pro-video friends for their expert opinions on the NAB announcements.
First, Josh Apter from NYC's
Manhattan Edit Workshop, a top training facility for Final Cut:
Three words - open timeline editing. Two words - color correction. One word - wow. From a training standpoint, MEW is going to offer discounted upgrade classes on this new package as soon as it hits the street. From a practical standpoint, users have one hell of a toy to unwrap.Second, my colleague Matt Paleologos, video post supervisor at
MJM:
Wow! Color is as good as a $50K color grading system and It's included in FCS 2. Motion has now officially grown a pair. 3D, motion ramping, better workflow. This is looking like a banner year for Apple and the death of Avid. And, we have to have Final Cut Server!!!! $1000 for 10 concurrent users, $2000 for unlimited. Runs on OS X Server and requires 1 Xsan client. Must have this! MUST!
"Wow." Works for me.
Posted Apr 15th 2007 7:00PM by Michael Rose
Filed under: Hardware, Software, Video, Other Events
As
Scott and the
engadget crew at NAB noted earlier, Apple's introduction of Final Cut Studio 2 and Final Cut Server made quite a splash at the keynote presentation. Now that a bit of the dust has settled, apple.com has been updated with product details:
Pricing is set at $1299 for a new Studio license, $499/699 for upgrades from FCS1/Final Cut Pro or Production Suite, respectively; Final Cut Server is $999 for a 10-seat license, $1999 for unlimited clients. We'll be parsing the boatload of new features and tools in Studio over the next few days, hopefully with comments and contributions from video professionals who depend on these products every day.
Personally, I'm excited about Final Cut Server. Having seen a demo of the original Proximity
artbox product that FCServer is built on (I'm sure about this -- the
screenshot is a dead ringer) and knowing the difference between what Proximity was charging and what Apple's going to charge for the product... well, it looks like this is going to be another game changer: Mercedes-quality digital asset management at a Kia-level price point.
Posted Apr 15th 2007 1:30PM by Scott McNulty
Filed under: Video, Other Events, Apple
That's right, kids, Apple is holding a
special event today at NAB (the National Association of Broadcasters) get together in Las Vegas. Will they announce something? Will they just show off existing stuff? I have no idea, but considering 8 core Mac Pros were just released I am thinking there won't be too much hardware news. My money is on a new version of Final Cut Studio.
Our friends at Engadget will be
liveblogging the event, and we here at TUAW will be posting about whatever is announced as soon as it is announced (assuming there is anything post worthy, of course).
The event kicks off at 2pm EST.
Update: Engadget has posted their liveblogging
post. Let the games begin.
Posted Mar 29th 2007 1:30PM by Brian Liloia
Filed under: Multimedia, Rumors, Software, Video
Recently, Apple removed the Universal crossgrade option for the
Final Cut Pro Studio suite of applications from its website. Previously, the crossgrade allowed customers to update their copies of software such as Final Cut Pro to Intel-native versions. And most interestingly, this unannounced move has come just before the
NAB (National Association of Broadcasters) conference in Las Vegas, which is set to begin on April 14. It has been
rumored that Apple will make an announcement regarding a new version of Final Cut Pro at NAB, and this bit of news potentially supports that claim. Anyway, worth keeping in mind, and hopefully everyone took advantage of the crossgrade in time!
[via
MacNN]
Posted Apr 25th 2006 2:30PM by Scott McNulty
Filed under: Hardware, Macbook Pro
Philip Michaels
thinks
that the new 17 inch MacBook Pro is aim squarely at video/design professionals, and I have to agree. He notes the
release date coincided with NAB (the National Association of Broadcasters conference) which is a good start. The larger
screen is of obvious appeal to folks working with video, as is the Firewire 800 port (absent in the 15 inch MacBook
Pro).
So, video people, is this the MacBook Pro that you have been waiting for?
Macworld 
