Gee, we were just saying how competitive it is getting in the iPhone nav department, and Navigon has gone and cut prices for holiday travelers.

For 10 days only, beginning today (November 20-30) Navigon's iPhone app, Mobile Navigator [iTunes link]will be on sale for U.S. $69.99 instead of $89.99 providing a $20.00 savings. In addition, Navigon's Traffic Live feature is also on sale for $14.99 instead of $24.99. Traffic Live is a one time charge, not a continuing cost.

That's a significant saving for this very popular app, and puts it under similar featured apps from TomTom ($99.99) and Magellan ($79.99).

In my tests of the Navigon app I have found it accurate, and it has a superior user interface that is easy to use. Of course you shouldn't be looking at it while you are driving, and the text to speech does an excellent job of helping you keep your eyes on the road.

The Live Traffic feature will route you around major traffic congestion and adjust your ETA times.

It's nice to see prices heading south on some of these GPS packages. Now you'll be able to head south (or north, or any direction really) for less money and with more features. Have a safe trip.

TUAW told you it was coming, and it has arrived. TomTom has updated its U.S. GPS navigation app [US$99.99, iTunes link] and added text-to-speech, advanced lane guidance, and a 'help me' feature for use in emergencies.

TomTom has been a little late to the text-to-speech party, with most competitors already offering this important function. Magellan has now jumped into the game with a very nice nav app as well, and at an introductory price that undercuts the TomTom app by twenty bucks.

All of the major navigation apps for the iPhone are quickly approaching feature parity. At this point, your main decision is whether you want the data streamed to your phone (as the AT&T app does), or have maps and data built into the app (like TomTom, Navigon, Magellan and some others).

Looming over whatever decision you make is trying to figure out if Apple will ever allow the Google turn-by-turn navigation app into the app store. It's going to be free, and Google says it wants the app to be on the iPhone. Of course things haven't been going swimmingly between Google and Apple of late (Google Voice, Android competition), so it's just a guess as to how that will all turn out.

If you need a navigation app in order to get to Grandma's house for the holidays, it's probably a good time to buy one. However, If you're willing to wait for the possibility of Google's free turn-by-turn nav app making it to the iPhone, you might be rewarded for your patience.

That was fast. We just learned Magellan was going to offer a car kit for the iPhone and it has already hit the FCC. GPSTracklog.com has a detailed drawing of the new device, and it looks to be quite complete. Magellan has said the kit will be on sale before the end of the year, and even give the iPod touch full nav capabilities.

The car kit is supposed to allow any iPhone GPS app to work with it, so you're not limited to the Magellan app. It works in portrait or landscape mode, and has a speaker for hearing directions and also link to your iPhone for Bluetooth based calls.

The Magellan Roadmate app itself [iTunes link] has a boatload of good features, and we're anxious to get our hands on the app for a full test. Holiday travelers will have a lot of good choices for navigating to your destinations. Remember when we thought the plain old Google Maps app was cool?

Thanks to Rich for the tip.

[via GPSTracklog.com]

I guess it was inevitable. Magellan has just launched an iPhone app that looks great and will offer road warriors even more choice in a very competitive landscape.

The Magellan Roadmate 2010 North America is being offered for a 'limited time' for U.S. 79.99. [iTunes link] The 1.36 GB app includes the usual features plus text-to-speech for pronouncing street names, a car finding feature for when you park, pedestrian mode, lane assist, 3D landmarks, in-app music control, address book integration and an intuitive one touch menu system.

With the Magellan offering, all the big navigation companies have a cell phone product. TomTom is on the iPhone along with Navigon, and Garmin has a cell phone/ nav app hardware solution that hasn't exactly caught on fire with consumers. Then there is the 'will it or won't it appear on the iPhone' Google app.

Also interesting is that Magellan has announced a Premium Car Kit that will allow you to keep your iPhone in your current case, charge your phone, give you a bluetooth speaker phone, allow an iPod touch to work as a GPS, and it is supposed to function with any nav app. No price or specific launch date for the car kit, but it's supposed to be available before the end of this year.

We'll get a review copy of the Magellan app ASAP and give it our usual whirl around town. The more choice the better for iPhone users, and the new features on this Magellan app are most welcome.

[Thanks to David for the tip]

Very welcome news for owners of the TomTom iPhone nav app [iTunes link for U.S. version]; the company has announced a free update that includes many of the features that people were craving.

• Advanced lane guidance giving drivers extra clarity when navigating difficult junctions. For the first time this is in both landscape and portrait mode.
• Text-to-speech helping motorists to keep their eyes on the road by enabling street names and places to be read aloud as part of the spoken instructions.
• "Help Me" providing direct access to emergency numbers and directions to the nearest emergency providers.
• Updated map and safety camera database (Europe only)
• Customizable audio warnings when approaching safety cameras or driving over the speed limit, increasing driver safety and saving money.
• iPod player control ensuring drivers can conveniently control their music from within the application.

TomTom submitted the new version to Apple yesterday, and as usual, it's anybody's guess when it will emerge. It won't be fast enough for TomTom owners, who have seen their app fall behind the feature rich Navigon app and other GPS offerings.

The joker in this particular deck is still the free Google Navigation app, which is trying to get onto the iPhone and will have a gaggle of features no one else is offering.

[via Engadget]

I've already reported on the updated Navigon iPhone app, [iTunes link] and noted that live traffic info was now included as an in-app purchase. I've spent the last 2 days driving around town testing it, and it works as advertised -- but perhaps in not as many places as I would have hoped.

Here in Southern Arizona, there were very few traffic updates, so I set a destination for Phoenix and had lots of information. Clearly, Navigon is not always sourcing information from smaller U.S. cities.

As a comparison, I tried the traffic info built into my car nav system, and it displayed 9 nearby traffic incidents, some as close as 4 miles away. At the same time, the nearest traffic incident I got from Navigon was 94 miles away in the Phoenix metro area.

It was odd, because both systems source a lot of the same places (like Clear Channel Radio) for information. On the other hand, the traffic info from Navigon was more detailed, with nice close-up maps of the trouble areas.

I like everything about the Navigon app. The graphics are first rate. It automatically changes to night view, the text to speech voice is very clear in a noisy car, and the map doesn't lag from my actual position.

The traffic option is US$19.99 as a one time payment, and not overpriced in my view. My only caution is you may not get much information if you are not in the large metro areas, and it would be nice if Navigon posted where good traffic information is available.

For those in the bigger cities, it's a nice addition at a reasonable price.

Navigon [iTunes link] has been very aggressive in the world of iPhone navigation. After taking the early lead in features, they continue to pour on the steam. Using in-app purchasing, any Navigon owners can now get live traffic, both crowd-sourced, and additional data from Clear Channel radio stations and other traffic providers.

According to Navigon:

• Users receive immediate on-screen alerts via iconic warnings indicating accidents, construction and other incidents that can cause congestion along the current route.
• Provides detailed information regarding the severity of the incident and the speed of traffic flow.
• Based on the real-time traffic warnings and the excellent mapping functionality the user can determine an efficient, alternative route or stay on the course.
• The software automatically adjusts estimated time of arrival.

The add-on is U.S. $19.99 as a one time charge for the next 4 weeks. Then it reverts to $24.99 for the lifetime subscription. I'll review the live traffic feature as soon as I get it loaded and try it on some traffic laden routes.

I've found the Navigon app a pleasure to use. In addition to the extra cost traffic info, this new release has added to the base software. That includes extended destination search. If you are not sure of the address you can move an icon around on a map and navigate to that point. The app also can launch in landscape mode.

Navigon has offered a car kit in Europe with a cradle, speaker and power connections. The company says it is evaluating selling the kit in the U.S., but hasn't come to a final decision.

As I've mentioned in this space before, expect a holiday round up of all the nav apps we've tested, along with some recommendations. Drive carefully.

Several readers have urged me to try the Gokivo Navigator for the iPhone [iTunes link], so today is the day. The app is U.S. $4.99, but that only provides you with GPS navigation for 30 days. After that, the app costs $4.99 monthly or you can purchase a year of service for $39.99. That's quite a bit less that the AT&T nav solution [iTunes link], and makes the Gokivo app quite competitive. The app includes a Traffic Tracking Center, text to speech so street names are announced as you drive, and it has iPod controls so you don't have to leave the app to change your music.

Like the AT&T app, if you are out of range of the data network, you won't get maps. And like most of the competition, Gokivo gives you an estimated time of arrival, distance to your destination, and your current speed.

The map doesn't work in landscape view, which I consider a strong negative. It's easy to navigate to your addresses in your Contacts app, and the feature is nicely integrated.

We're seeing a lot of updates to navigation applications, and the latest is for the CoPilot Live app [iTunes link] for the iPhone. As promised, the company has updated the map data to fix mistakes or omissions that were reported by users. The latest update also adds iPod controls within the app, which many users were requesting.

The update fixes a reported address search issue, improves GPS reception and makes some improvements to the user interface.

The previous version of the U.S. $34.99 app added text to speech and a better method of text entry.

As we've mentioned before, the competition in nav apps is going to get very interesting if Apple allows the Google nav app into the app store. It will be free, and has a host of features that are not currently available in the paid apps that are shipping for the iPhone now.

With the FCC watching the relationship between Google and Apple, I'm thinking Apple will have to let the app in, but Apple has surprised me before, and not always in a positive way.

When the latest G-Map app covering navigation in the U.S. and Canada was updated with text to speech, it didn't make owners of the older East and West [iTunes store links for each] versions too happy. Now that has been corrected, and both iterations of the U.S. $24.99 app have text to speech, iTunes integration, and the ability to resume navigation automatically after a call.

Traffic will be added soon to both apps as an in-app paid update.

Meanwhile, the U.S. and Canada version has been pulled from the app store. According to the company:

'we found a critical issue in the new update of G-Map US & Canada. In order to protect our current users, we have no choice but to temporarily pull the app from the App Store. We already corrected the problem and re-submitted the G-Map US & Canada for approval. Please allow us a few more weeks to serve you. We will do our best to minimize any inconveniences that might occur to you.'

All the G-Map apps have been reasonably priced, but a bit buggy which has not pleased buyers. I'm working on a holiday buyers guide for nav software for the iPhone, but the whole landscape will change radically if Apple approves the free Google nav app with turn by turn directions and photo realistic rendering of routes. The app is shipping in the new Android 2.0 phones, starting with the Verizon Droid, which is scheduled for release tomorrow.

Just when you thought it was safe to buy a nav app for the iPhone, Google goes and announces a free app for Android, and says it's going to be available for the iPhone if Apple will let it into the App Store.

The app, called Google Maps Navigation, will ship with phones running the Android OS 2.0 and includes search by voice, search for points of interest by voice while in route, satellite and street view, and support for a hardware dock for 'certain devices.'

This won't be great news for TomTom, Navigon, or any of the rest. Google says the app is U.S. only for now, and will be seen first on the Verizon Droid which will appear in November.

Talk about disruption! With the FCC watching it will be most interesting to see if Apple allows the app onto the iPhone and, whether yes or no, the effect on Android sales.

I can't wait for all the fur to fly. You can watch a video of the app in action in this YouTube clip. Admit it. You want this!

The long-awaited TomTom car kit for the iPhone has finally arrived at the Apple store. The hardware/software combination hardware unit sells for US $119.95. [Sorry about the mixup. As noted in the comments, the app is an additional $50-$100 depending on your locale.]

The cradle is designed to enhance the TomTom GPS app [iTunes link], which has been available since July.

The kit provides secure docking and enhanced GPS performance with its own built-in GPS receiver. The car kit will charge your iPhone and give you for hands-free calling. The unit also has an audio out connector so you can play your music through your car audio system, however, the cable that enables this is not included.

The TomTom solution has been criticized by some for being too expensive because the car kit plus the cost of the Tom Tom navigation application is more than $200. One could easily buy a standalone GPS for less than that, although you have more hardware to carry.

The TomTom has also fallen a bit behind the best-selling Navigon application which includes a text-to-speech feature and has received generally better reviews from consumers.

According to the Apple Store, the car kit is not yet available, and there is no time estimate of a ship date. (Note: some of our readers are getting December 4 ship dates from the Apple Store.)

[Thanks to all our readers for tipping us to this story]

Every so often an app comes along that you just get excited about. Well, I'm excited about the Layar Reality Browser [iTunes link], and even better: it's free!

This app has been available on the Android platform, and iPhone users have been eagerly awaiting it. Wait no more.

The Layar app will only run on an iPhone 3GS because it really needs that built-in compass. So what does it do? Quite a lot. The app displays real time information based on your location and the direction you are facing, overlaying the camera with locations and information that you are looking for.

Yes, like other apps with augmented reality, it can find food and shopping, but that's only the beginning. You can find apartments for rent, Flickr photos taken near your location, mountain peaks, tourist information, and the list goes on and on. The Layar screen shows your live camera view, a radar-like display showing you a 360 degree view of 'hits' near you, the accuracy of your GPS fix, and the number of items it has located.

The Layars app is based on an open architecture, so it can interact with an unlimited amount of information set up to talk to the platform. It is globally aware, not just U.S. centric, and lots of 3rd party developers are jumping in.

In operation it generally worked very well. I didn't see any crashes, but at times some of the many servers supplying information did not seem to be up and running. When I wanted to see some information on the mountains in my area, it worked great one time, and the next time it said there was nothing around, even though I was standing in the foothills of some 5,000-foot peaks.

Generally though, the app was well behaved, and as you explore the riches it contains your mind races with all the possibilities an app like this has. You don't have to use only the camera view. You can get a list of nearby points of interest or see everything on a 2D Google map. Wikipedia is even available. When I brought it up, it gave me some information on my town, a nearby school, and some info about nearby parks.

I hope this app really grows, because the potential here is limitless. Try it for yourself. There's no cost, and no risk. You'll be surprised at all the stuff around you. I'm going on a trip soon, and can't wait to explore with Layars.

Let us know how it works for you.

Several of our readers suggested that we take a look at Waze, a free navigation app [iTunes link] that depends on other users for reports of traffic tie ups, accidents, and speed traps. It also functions as a turn-by-turn navigator with spoken directions, although it doesn't have text to speech capabilities for naming streets or points of interest.

As a navigator Waze is fine, but it seems to be missing a lot of residential addresses. Waze had a nasty habit of jumping my vehicle icon to a nearby parallel street, and while it was nice to have both 2D and 3D maps, the software seemed to change the zoom factor without me telling it to. This erratic zooming seemed to happen when I went to a menu and then returned to the map.

The maps aren't very attractive. There are both day and night views for the Waze maps, but even when set to 'auto,' the night map comes up no matter what time of day it is. The maps and POI data are all downloaded from the internet, so if you're in a "dead zone" for data, you have no navigation.

As for the social functions of the app, they are a great idea, but in reality you're only going to get information in a densely populated areas. Even then, you may not get much of anything in terms of reported incidents. If you go to the Waze web page and look at the national map for reported incidents, it is pretty lightly populated. Of course, that should get better as more and more people use Waze. A clever aspect of the app is that it keeps track of where you are while you're navigating, and uses your speed to add to its database of road conditions.

I think Waze is promising, and if you don't want to spend money on a turn-by-turn nav app, it's a start. To be really useful some of the bugs need to be fixed, the address data needs to be more complete, and there need to be a heck of a lot more people using Waze so there is more incident reporting.

This app is free and implements some creative ideas. If you're thinking about getting a nav app, but you're on the fence, make the risk-free download of Waze and see if it enhances your driving.

It's here, at least if you are in the U.K. One of our readers tipped us that he was able to buy the TomTom kit for £99.95 from the Apple Store at Bluewater in Kent.

The kit has its own GPS chip which is supposed to be more sensitive than the GPS chip built into the iPhone. The car kit is listed as 'coming soon' at the U.S. Apple Store. It's expected to cost US$119.95, and when added to the cost of the TomTom app brings the total to more than $200.

That high price has caused some to question paying that much money for a GPS unit, when a standalone model can be bought for less. We'll be following the user comments on the car kit, and hope to get one ourselves for testing soon.

The whole category of GPS solutions for the Phone is moving very fast, and it seems almost every week a new app comes out with more and more features giving the iPhone parity with the separate units you can buy.

TomTom hopes to offer a high performance solution while still letting a person carry one device that does it all, unless you count the car kit as another device, of course.

Thanks to Stu for the tip.