Uh oh, famed purveyor of the SuperSite for Windows and spinster extraordinaire Paul Thurrott is at it again with a third installment of his iPhone review that focuses on the iPhone's performance as an actual phone. Never faltering in his ability to spin a genuinely innovative feature into a mark against a product, Thurrott found a way to blast the iPhone's ability to sync contacts with Yahoo!'s address book for being the only web-based service that made the cut:

First and most obviously, Yahoo! is the only Web-based email/contacts store supported: If you use Hotmail, Gmail, AOL, or any other Web-based email service, you cannot sync between contacts stored there and the iPhone. This is a glaring functional lapse that the early Mac-using iPhone reviewers neatly skipped over

Boy, iPhone users sure are screwed, especially since, outside the Helio Ocean (whose site isn't clear on whether it actually syncs with Yahoo!), I can't think of another mobile phone OS - including Windows Mobile and BlackBerry - that syncs with a web-based email or contact service out of the box (note: sync - not simply 'allow access with some custom UI'). At least, not a significant or even publicized phone from any of the big players like Nokia, Motorola or Samsung. The simple fact is that most mobile phone OS developers haven't made that leap yet, primarily because the web-based services like Gmail and AOL haven't opened themselves up through an API (Application Programming Interface) like Yahoo! has for the iPhone. This is probably because, in the past, it hasn't been worth the effort. Most users who want to sync their contacts with a mobile phone are either power or business users, and they're already using desktop software like Outlook, Entourage or Apple's Address Book that is primed and ready for synching. Apple likely took a chance and opened this partnership to sync with Yahoo! because the iPhone is arguably the first consumer-friendly phone to bring the concept of synching to the general user. For those still wondering why Apple chose Yahoo!, it's likely because they are the leading worldwide webmail provider by a landslide; as of April 2007, Yahoo! Mail's market share doubles Hotmail's and, believe it or not, Gmail trails in an incredibly distant 3rd with 1/13th the traffic of Yahoo!.

It's not often I agree with Paul "Argue Cuz I Can" Thurrott, but sometimes he hits the proverbial nail on the head: In one sentence on his blog, Internet-Nexus, Thurrott sums up the WWDC keynote snooze-fest that wedgied some of the Mac community: "And now we know," say Thurrott, "that OS X is as mature an OS as is Windows and, in the end, there's really just not much you can do beyond the evolutionary stuff." If you ignore the "as mature as Windows" bit, you see the inarguable logic: OS X is a beautiful, powerful, and mature operating system. It's feature-rich, stable, and could easily be considered the best operating system on the market today. So why mess with a good thing?

WWDC keynotes are no longer about announcing revolutionary new features of Mac OS X, for the simple fact that we're all revolutioned out. OS X has reached its prime: it does what needs to do, plenty more, and any major revisions could wind up doing more harm than good. So now it's all about the tweaks, the "evolutionary stuff," as Thurrott calls it: refining the Finder, cleaning up the interface, fixing the tedious quirks that have plagued the OS from day one, etc. Jobs can't get on stage anymore and wow the audience with drool-y features like Exposé.

One could easily argue that the keynote was fudged. Jobs may have the power to take even the most mundane and make it sound world-changing: but when (most of) the material is genuinely bland, and uninteresting, and expected, even His Jobness himself can't save it. Maybe the problem here is that Apple doesn't realize it can't wow the general public with the minor OS X tweaks anymore -- that instead, if it wants to publicize the hell out of its WWDC keynotes, it should focus on pro hardware upgrades, on maybe a few new software features that might turn heads, on the new markets Apple's posed to commandeer: mobile, web, etc.; on only the stuff worthy of a Jobsian appearance.

From what I'm hearing, with few exceptions, developers loved WWDC. It's all about the sessions, the learning experience, the dev networking. The keynote, on the other hand, is for the public, for the tech-ignorant media: and this year's WWDC failed to recognize that.

[Update:] Already a reader, theodorelee, makes a point I should've mentioned: I'm referring to the end-user perspective, not the dev perspective. Leopard (like Tiger) is full of drool-worthy developer features. Would be remiss to not mention that.