Placebase Articles on TUAW - The Unofficial Apple Weblog

Apple patent roundup: Pico projectors and schematic maps

by Chris Rawson (Aug 11th, 2011)

It's turning out to be a pretty big week for Apple's patent portfolio. Earlier this week the company was granted nearly 20 new patents, and it's just filed for two more eyebrow-raising patents. The first patent, described in detail at Patently Apple, covers so-called "pico" projectors that ...

Apple hiring iOS navigation software experts

by Kelly Hodgkins (Dec 17th, 2010)

Four new job board listings suggest Apple may be looking for engineers to help build navigation software for iOS. Each position is looking for someone to "deliver the next generation of Apple products" and asks for "experience developing navigation software." All four job listings are identical, ...

Why Apple might want to buy ARM

by Sang Tang (Apr 22nd, 2010)

--- Last January, Apple COO Tim Cook stated, "We believe we need to own and control the primary technologies behind the products we make." That motivation, backed by Apple's 41 billion cash on hand, makes its rumored acquisition of ARM Holdings so compelling. --- What would you do if you had ...

iPhone's Google Maps app now shows ads

by Jason Clarke (Oct 10th, 2009)

Have you noticed the new "Sponsored Link" search results showing up when you search in Google Maps on your iPhone? These new search results are ads. They're easy to pick out, because they use a customized icon instead of the typical push pin icon. While it's not surprising that Google is going to ...

Apple bought mapping service company Placebase

by Dave Caolo (Oct 1st, 2009)

Seth at Computerworld has noticed Apple's purchase of Placebase, the former mapping service company that GigaOm was praising last year. Of course, this begs the question: Will Apple be rolling their own maps? As Gizmodo says, Apple uses the technology they buy (Coverflow, for example). We were ...