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Filed under: Software, iPhone, iPod touch

iPhone's Google Maps app now shows ads

by Jason Clarke (RSS feed) on Oct 10th, 2009

Google Maps Sponsored LinksHave you noticed the new "Sponsored Link" search results showing up when you search in Google Maps on your iPhone? These new search results are ads. They're easy to pick out, because they use a customized icon instead of the typical push pin icon. While it's not surprising that Google is going to want to find every way possible to monetize its mapping service, it's still a little disconcerting to see these results popping up.

Given this obvious new revenue stream, it makes us wonder whether Apple wants to get in on the lucrative mapping action. Their recent purchase of the mapping service company Placebase certainly suggests the possibility.

Do you mind seeing ads intermingled with your map search results on a mobile device? Why or why not?

Tags: ads, Google, google maps, GoogleMaps, iphone, Placebase, sponsored links, SponsoredLinks

Filed under: Analysis / Opinion, Apple Corporate, Software, Internet Tools

Apple bought mapping service company Placebase

by Dave Caolo (RSS feed) on Oct 1st, 2009

Seth at Computerworld has noticed Apple's purchase of Placebase, the former mapping service company that GigaOm was praising last year. Of course, this begs the question: Will Apple be rolling their own maps?

As Gizmodo says, Apple uses the technology they buy (Coverflow, for example). We were unfamiliar with the service, but GigaOm describes some sweet features like PushPin, which provided developers with an API that could layer commercial information, crime data, etc. on a map. For a nice example of PushPin at work, check out PolicyMap.

Now for the baseless assumptions. Google maps appear in a number of Apple products, like the iPhone, iPhoto and iWeb. Perhaps Apple plans to stuff their own solutions into those slots. Or perhaps they're after a certain technology from Placebase and not the whole enchilada.

Note that the purchase went down back in July. Seth has also discovered that PlaceBase's founder and former CEO, Jaron Waldman, is now a part of Apple's "Geo Team," which sounds like the Justice League but with Al Gore in charge.

Tags: google, google maps, GoogleMaps, placebase, pushpin

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