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Tag: Product Red

Apple turning lighted store logos red for World Aids Day 2014

As reported by Mashable, Apple today changed the color of the Apple logo at its flagship Sydney store from white to red as part of the company's World Aids Day campaign. Due to its timezone, the Sydney store is the first store to modify its logo with similar changes expected at stores in Japan, Eu...

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(RED) thanks Apple for contributions; claims Bono's "jokes" taken out of context

U2 frontman Bono made waves earlier this week when, during the course of a Cannes Lions presentation, he seemingly lambasted Apple for not being more vocal about its role in (Product) RED. "Apple is so f*cking annoyingly quiet about the fact they've raised $75 million," Bono explained. Adweek fu...

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Bono criticizes Apple for lack of Product RED promotion

Bono's (Product) RED initiative is the sort of program that's easy to support. RED sells specially-branded products and donates a portion of the profits to the fight against AIDS. It's a feel-good promotion that Apple has been of since 2006, raising over US$75 million for the initiative. So why ...

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iTunes to debut new album to support Global Fund on Nov. 25

Apple has partnered with The Global Fund to release Dance (RED) Save Lives, Vol. 2, a Product (Red) album whose proceeds will go to fighting malaria, tuberculosis and AIDS. The album features some of the most popular artists of today including Katy Perry, Coldplay, Madonna, Robin Thicke and Icona Po...

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Jony Ive and Marc Newson discuss their upcoming (RED) auction

On November 23, the famed auction house Sotheby's will be holding an auction to benefit Bono's Project (RED) charity. While Sotheby's holds notable auctions quite regularly, the Project (RED) charity is unique insofar as all of the products up for grabs have been curated by two of today's most dis...

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Daily Update for October 28, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Fl...

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Sotheby's auctioning off special Jony Ive designed Product (RED) Mac Pro

The entry level Mac Pro will set you back about $2,999, but If you've got much deeper pockets you might want to take a look at this one-of-a-kind Product (RED) Mac Pro that was custom designed by both Jony Ive and industrial designer Marc Newson. The candy red and super sleek Mac Pro will be up...

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Apple thus far has helped raise over $65 million in fight against AIDS

Apple to date has helped raise more than US$65 million in the fight against AIDS through the (Product) RED initiative which was founded by Bono and Bobby Shriver back in 2006. The news comes courtesy of a tweet from the official (Product) RED Twitter account. Bono at #CGI2013 on @RED partners...

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New Mophie Juice Pack Plus gives your iPhone 5 extra oomph

Today, iPhone 5 users have another way to keep their phone charged up for those times when the battery is getting sucked dry. Mophie, which previously brought us the Juice Pack Helium and Juice Pack Air for iPhone 5, today announced the Juice Pack Plus (US$119.95). The case comes in hues of black...

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Apple and Starbucks team up for Product (Red) gift cards

Starbucks is partnering with (Red) and offering an eGift basket that'll help those living with HIV/AIDS. Each basket includes a $15 gift certificate for Starbucks and a $15 gift certificate to iTunes. For every eGift basket sold, Starbucks and iTunes will contribute 5 percent of the purchase pr...

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Apple releases (PRODUCT) RED iPhone bumper

Apple sneaked a new product into the online Apple Store, and while it's nothing big and exciting like a new Mac Pro, it might be something that TUAW readers who support the (PRODUCT) RED project could get into. The new product is a (PRODUCT) RED iPhone bumper (US$29.99), just perfect for your i...

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Apple retail to mark World AIDS Day by spotlighting PRODUCT (RED)

According to, Apple will be spotlighting (PRODUCT) RED items in its stores on December 1 to mark World AIDS Day. A percentage of proceeds from the (PRODUCT) RED line, which Apple launched in 2006, is donated to the Global Fund to fight AIDS in Africa. Sources indicate that A...

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"Leaked" iPhone images show video chatting, slimmer iPhone?

Late last night, several rumor websites, including CrunchGear, reported that they had received copies of "leaked" iPhone advertisements. These ads depict matte black and Product (Red) iPhones. Most of the sites that were sent these images are calling them fakes, including our own Engadget. There ...

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New iPod Shuffle lineup comes in colors (again)

Among all the updates to the iPod lineup today, this one might have gotten lost in the... well, I'm not gonna say it, but you know what I mean. It would seem that January's iPod Shuffle color choices were so nine months ago; the new Shuffles are stumbling in with a somewhat more subdued, 'pro' pale...

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Go RED for less

If you've been wanting to grab one of those Product RED iPod nanos, this is a good time. Apple has a quantity of refurbished 4GB models available for $169US each (typically they're $199US). Since Apple's donation to the Product RED fund is a flat fee on these nanos ($10) and not based on their retai...

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