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Filed under: Apple Financial

Apple reports 2009 Q3 earnings: $8.34B in revenues, profit of $1.35 per share

For the quarter just completed, Apple reported 8.34 billion dollars in revenue, and earnings of $1.35 per share (versus the $1.17 consensus estimate). 2.6 million Macs sold, 10.2M iPods, 5.2M iPhones, 36.3% margins. Guidance for the next quarter is $1.18 to $1.23 per share (all via CNBC). "Best non-holiday quarter ever," says the company.

Full press release below. See you all back here at 2pm PT/5pm ET for our liveblog of the analyst conference call. Note that we will be listening to the call and cannot ask questions (much as we might like to!).

Continue readingApple reports 2009 Q3 earnings: $8.34B in revenues, profit of $1.35 per share

Filed under: Analysis / Opinion, Apple Financial, Apple, iPhone

AAPL earnings buoyed by two days of iPhone sales

According to the Dow Jones Marketwatch, apparently Apple's earnings last quarter are going to be much higher thanks to something called the iPhone. You probably haven't heard much about this device, but our sources tell us it's some sort of hybrid between a Personal Digital Assistant and one of those phones you can use in your car.

Investors are cooing about the tiny "iPhone", because even though it only appeared on Apple's quarterly cycle for two days, the estimated 500,000 units sold in the first weekend will probably be listed as at least partly responsible for the 34% rise in AAPL's profits. The iPod didn't do too badly either-- everyone's expecting Apple to announce that around 10 million iPods were sold last quarter also.

And not surprisingly, bigger things are on the way-- one analyst says "the iPhone will have an even stronger halo effect than the iPod on Macintosh's market share." If two days of the iPhone can do this much, how big will AAPL get with a whole quarter of the gadget?

Filed under: Analysis / Opinion, Apple TV

The cost of Apple TV

Over at the Denver Channel, I found this Business Week write up about the true cost of Apple TV. It offers, they write, no more than a 20% markup in price--far out of line with Apple's other, more profitable products. Is it that Apple is, as I hope, selling the razor (Apple TV) before announcing the blades (either iTunes HD content or video rentals)? Or is Apple just crazy out of their minds with a product that will soon be killed? What do you think, TUAW readers?

Filed under: Accessories, iPod Family

Nike profits driven by iPod sports kit

The Nike+iPod kit has proven to be a huge win for Nike's bottom line. Their profits are up this year with higher than expected earnings and their stock has risen to its highest price in a decade. The secret? Apparently it's Nike's iPod kit, at least in part. Bloomberg reports that "Chief Executive Officer Mark Parker boosted sales with the Nike Plus shoe that works with an iPod and signature footwear from basketball star LeBron James."

Looking at the numbers, Nike's Q2 net income rose to $325.6 million compared to $301.1 million a year earlier. Revenue was up 10%, from $3.47 billion to $3.82 billion. That's a lot of sneakers. Almost makes me want to go out running.

Tip of the Day

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