Rome posts

Greenpeace at Apple Store Roma Est

by Dave Caolo (RSS feed) on Apr 1st, 2007

Continental Europe's first Apple Store - Italy's Roma Est - received a huge number of visitors this past weekend, including Greenpeace. One representative, dressed as "Eva," offered a fig leaf-wearing "Ecco Steve Jobs" a green, eco-friendly Apple. The couple also brought two large, "green" iPod cutouts. If Google's Italian-to-English translation is accurate, they were eventually asked to leave.

Greenpeace has been after Apple to stop using toxic materials in manufacturing of their machines for quite a while now. If there's one thing you can say about these folks, it's that they're persistent.

Tags: apple store, AppleStore, greenpeace, retail, roma est, RomaEst, rome

Filed under: Retail

Apple Store Roma Est: Your reports

by Dave Caolo (RSS feed) on Mar 31st, 2007

The day has finally arrived! Italy's first Apple Store opened in Rome this weekend. It's quite a big deal, as this is the first store on mainland Europe, and a number of people are traveling great distances just to check it out. The folks at ifoAppleStore made a special trip, as did WeLove Apple. Finally, reader nevrozel sent us these first interior shots.

So, has anyone else made the trip to Roma? Let us know!

Tags: apple store, AppleStore, europe, italy, retail, rome

Filed under: Retail, Apple

Apple Store to open in Rome

by Erica Sadun (RSS feed) on Mar 20th, 2007

Website MacScoop discovered that Apple will open a store in Rome later this month, the 31st of March at 9:00 AM. The first 1000 visitors will receive a free Apple T-Shirt because you know those Italians, they're really big on wearing free T-Shirts...not! Even though Italian society continues to change, as far as I can tell from a sampling of relatives, the Buon' affare-ness of the free offer will almost certainly be offset by their complete disdain for the ~~brutto figuro~~ brutta figura[1] of the T-Shirts. Remember: It's more important to look good than to feel good!

Apple Store Roma Est aprirà sabato 31 marzo alle 9:00. Prendete parte ai festeggiamenti per l'apertura di Apple Store, Roma Est. Partecipate all'inaugurazione e, se sarete fra i primi 1000 visitatori, ricevete gratuitamente una T-shirt Apple.

Oh by the way, if you're looking for a job? Apple Roma is hiring.

[1] Thanks for the corrections

Update: I want to send regards to all our Italian readers who have stopped by to wish me well with my love life in such marvelously emphatic terms. I believe the translation you have been given is incorrect. This post only reflects that my Italian relatives, from an older generation, would never wear a t-shirt--free or not. The "look good/feel good" line comes from Saturday Night Live and Billy Crystal.

Tags: Apple Stores, AppleStores, Rome

Filed under: Apple Corporate, Retail, Rumors

Apple Store Rome all but confirmed

by Dave Caolo (RSS feed) on Mar 19th, 2006

According to a report at ifoAppleStore, the Parco Leonardo mall will not be the location of a future Apple Store in Rome. Instead, it looks like the Romaest mall on the city's east side has been identified as the most likely location. It's possible that a grand opening could take place as early as September.

If any of our Italian readers spot some suspicious-looking construction over there, please let us know!

Tags: apple store, AppleStore, italy, retail, rome

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