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Sales figures posts

Filed under: Apple Corporate, Software, App Store

The App Store unofficially breaks 100,000 approved apps

It's another milestone (unofficially) met, as Apple has passed the 100,000 threshold of approved apps in the App Store, according to App Shopper. If you're unfamiliar with App Shopper, they list all of the apps that are in the store, tracking updates and price changes. As of this writing, they're listing 101,847 apps approved for sale and 93,118 actually available. We imagine Apple will make an announcement when the latter number officially hits 100,000.

Just last month, Apple announced that there were upwards of 85,000 apps available for purchase with sales figures in the billions -- 2 billion apps sold in fact, though there's no word on the mix of paid vs. free.

Despite the (often significant) bumps in the road, the App Store continues to grow at an incredible pace.

Filed under: Analysis / Opinion, Rumors, Apple Financial, iPhone

Rumor: Apple has sold over 10 million iPhones

An effort by members of The Mac Observer's Apple Finance Board to track numbers of iPhones sold has led two analysts writing for AppleInsider to believe that Apple has already met its goal of selling 10 million iPhones in 2008.

TMO's Apple Finance Board has been tracking International Mobile Equipment Identity (IMEI) numbers for new iPhone 3Gs since late June when shipments first began. This spreadsheet shows the estimated number of iPhone 3Gs produced and shipped, with the latest figures for the period ending 10/5/08 at 9,190,680. Conservatively estimating that 1.5 million iPhone 3Gs are either still in inventory, were destroyed, returned, or otherwise unsold, the remaining number of about 7.7 million 3Gs added to the known 2.42 million iPhones that had been sold prior to this time puts total sales of all models of iPhones past 10 million.

While we have to wait until the next Apple financial call on October 21st to hear whether this estimate is accurate, this is a fascinating analysis that might help a battered Apple weather the current financial storm.

Filed under: Analysis / Opinion, iPhone, App Store

More App Store sales figures

Last week, iPhone app shop tap tap tap released preliminary sales data for its iPhone applications. The figures were interesting (and impressive), but at the time, only seven days of data was available. As Steve Jobs told the Wall Street Journal on Monday, the App Store's first month generated about $30 million US in sales, and I was interested in how that would translate on a micro level. Yesterday, tap tap tap's John Casasanta posted its full July sales totals (save a few territories, which will likely have little effect on the final tally), allowing us to do just that.

As with the data released last week, the numbers are extremely impressive. Apple's reporting process calculated sales from June 29, 2008 through August 2, 2008. However, as John notes, because the App Store didn't launch until July 10, 2008, the sales data is actually for 24 days.

For tap tap tap's two applications, this is the breakdown:

Where to Go (App Store link) sold 24,094 copies at $2.99 a copy in 24 days.
Tipulator (App Store link) sold 3,168 copies at $.99 a copy in 24 days.

After Apple's 30% cut, tap tap tap's net revenue was $52,815 US for 24 days. Wow. That averages to just about $2200 US a day.

Read on for more analysis.

Continue readingMore App Store sales figures

Filed under: iPod Family, Apple Financial

A million Zunes

TUAW recently reported how 39 million iPod sales for the 2006 fiscal year worked out to over a hundred thousand iPod sales per day. The Zune Insider blog has proudly posted that they expect to sell one million Zune players by June 30 2007, the end of their fiscal year.

The Zune debuted on November 14, so June 30th is approximately 230 days from the first sale date. At a million units, this comes out to about 4300 sales per day. Assuming that Zunes sell around the clock, that's approximately 180 Zunes per hour sold, or roughly 3 Zunes per minute.

Assuming a steady 3 Zune per minute sales rate, it will take over twenty days to sell as many Zunes as Apple currently sells iPods in a single day. And that's not even taking the current holiday-spurred iPod rush into account, which itself may be upwards of 15 million units, or about a half-million iPods per day.

We did the math, so you don't have to.

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