SecondScreen Articles on TUAW - The Unofficial Apple Weblog

App usage doesn't drop during Super Bowl -- except during halftime

by Mike Schramm (Feb 8th, 2012)

Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last ...

iPads invade Super Bowl parties

by Mike Schramm (Feb 6th, 2012)

I've talked quite a bit before about the growing "second screen" phenomenon, where iPads and other mobile devices are used as a second screen while either working on another computer or watching television. And with the biggest event on television yesterday, there was likely a lot of "second ...

iOS app Viggle trying to turn second screen TV watching into cold, hard cash

by Mike Schramm (Jan 25th, 2012)

I've posted about the "second screen" idea before -- there is a growing trend among iOS and other mobile device users to both watch television or play games, and have their tablets or iPhones open and running apps related to that TV or gaming content, essentially using two screens at the same ...

NFL to stream the Super Bowl to iPhone, iPad apps (Updated)

by Mike Schramm (Dec 20th, 2011)

Update: As commenters have pointed out, this is for iPhone users on Verizon ONLY. Pity. I'm excited about this one, both for what it is, and for the potential of what it could be. The NFL has decided, in a (rare?) move of generosity, to stream the Super Bowl broadcast out to its mobile device ...

Halo Waypoint app available now

by Mike Schramm (Dec 13th, 2011)

Microsoft is really getting busy on iOS today -- first we saw Kinectimals released for the platform, then it was the new SkyDrive app, but last week we missed seeing a brand new Halo app built for the iPhone (and presumably Windows phone devices as well). This one is a little more useful than ...

VH1 introduces "co-viewing" app for iPad

by Mike Schramm (May 5th, 2011)

I am intrigued by this growing trend of "co-viewing" or "second screen" mobile apps. These are apps designed to be used while you're watching or doing something else, either something like enjoying a live concert or watching a movie or TV show. We've seen a few of these before, but VH1 has ...