Sneakers Articles on TUAW - The Unofficial Apple Weblog

Nike profits driven by iPod sports kit

by Erica Sadun (Dec 21st, 2006)

The Nike+iPod kit has proven to be a huge win for Nike's bottom line. Their profits are up this year with higher than expected earnings and their stock has risen to its highest price in a decade. The secret? Apparently it's Nike's iPod kit, at least in part. Bloomberg reports that "Chief Executive ...

Tune your run, old school

by Dave Caolo (Jun 8th, 2006)

The Apple Blog points out that, with all the hubbub surrounding the Apple/Nike deal, we ought to remember that the Air Zoom Moire isn't technically the first time Apple has become involved in footwear. Many moons ago, some Apple employees could be seen sporting these babies. Oh, yeah. For some ...

Steve abandons New Balance for Nike

by Dave Caolo (May 25th, 2006)

With all the hubbub surrounding the announcement of the Apple/Nike partnership, no one mentioned the day's most striking revelation. No one except Arik Hesseldahl, that is. In an article at Business Week Online, Arik points out that Steve was wearing a pair of Nike Moires instead of his usual New ...

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