TbwamediaartsLab Articles on TUAW - The Unofficial Apple Weblog

Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab

by Mike Schramm (Mar 20th, 2013)

Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and ...

Apple reportedly to stop running "Genius" TV ads

by Steven Sande (Aug 7th, 2012)

You know those "Genius" Apple ads that started running the night of the Olympic Games opening ceremony? They feature a friendly Apple genius in his trademarked blue T-shirt and with his ID hanging around his neck, helping airline passengers and the husband of a woman who was going into labor, ...

New Apple Switcher-Cam ad will take over online media

by David Winograd (Nov 3rd, 2009)

The newest Get A Mac, ad from Apple will take over the front page of a number of sites this month. Created by TBW\Media Arts Lab, the ad takes over the page as PC chases switchers through various switcher-cam displays. Thanks to Ivan for sending it in, and Ads of the World for hosting it. ...